Entries by Guest

Confession of a Google Spammer

For a black hat seo practitioner, linkbuilding was a goldmine. But all bad things must come to an end, including spamming. Here’s an article by Jeff Deutsch, Ptengine’s VP of Marketing, as he confesses and unveils the cloak of his dark past. For someone who started as a Google spammer, a backflip to Whitehat and […]

Defend a Higher Price: 3 Steps

So you sell a premium product or service We’re talking big ticket here, not a dollar store find. So how do you convince your prospect to buy despite your higher price? Article originally published on Inc.com here. You can charge more than your competition once you learn how to make price irrelevant. Here’s how. Probably […]

Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips

At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all. One […]

What is and isn’t “native advertising”? And 5 more questions to ask about it.

Michael Groszek takes a closer look at “native advertising” as the buzz that surrounds it just seems to get louder. He asks, and answers, 5 questions that every decent marketer should ask about this “new tactic”, breaking down “native advertising” to demystified, digestible chunks. — B2B Content Marketing: 5 questions every marketer should ask themselves […]