Entries by Guest

Critical Telemarketing Practices That Can Potentially Harm an Appointment

When professional telemarketers get caught up in the fundamental norms of outbound telemarketing, they tend to forget how to distinguish which aspects of their style are beneficial and which are detrimental to their goals. It is important to assess whether a certain action – whether part of a routine or an experimental move – can […]

Why Invest In Snackable Content For Appointment Setting?

There are a lot of talks these days about creating snackable content to anchor your appointment setting campaign on, but there is always that issue about what exactly should be a ‘snack-sized’ content. Why go for smaller content? How can that improve our ability to generate B2B leads? To tell you the truth, the average […]

Facebook Fatigue: Why Marketers Should Not Be Frightened

If the report released by social media monitoring firm Social Bakers in Australia is of any indication, then we are about to see social media juggernaut Facebook reach the peak of its greatness. Next stage we will be seeing might be its decline. Even the figures are not good in North America and Europe, according […]