Callbox ROI Calculator

Plug in your campaign details and get an accurate ROI estimate

Analyze different B2B lead generation campaign scenarios with this ROI calculator, and choose the Callbox program that gives you optimal returns.

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Company Dynamics

Average dollar amount of each won deal, or a year’s worth of subscription revenues

$

Percentage of total leads your reps can turn into customers

%

Campaign Inputs

Number of potential accounts to be targeted in the campaign

How many quarters the campaign will be carried out as stated in the contract

Total costs incurred in preparing for the campaign (excluding contract price)

$

Amount Callbox charges in each campaign term

$

The total costs you incur in the entire campaign, plus campaign setup costs

$81,000

The total investment divided by the number of terms stated in the contract

$20,250

Quarterly Results

Q1Q2Q3Q4TOTAL

Number of Leads Generated

Increases as campaign progresses and tactics improve

10303030100

Number of Deal Conversions

Projected number of won deals based on leads generated and close ratio

59121238

Gross Cost Per Lead

Total costs divided by the number of leads generated; decreases as the campaign progresses

$1,350$675$506$506$648

Cost Per Customer Added

Total costs divided by number of deal conversions; also decreases as the campaign proceeds

$4,500$2,250$1,688$1,688$2,160

Additional Sales

Projected dollar amount of sales from customers acquired in the campaign

$45,000$90,000$120,000$120,000$375,000

Lead Generation Costs

Total investment per term/quarter

$20,250$20,250$20,250$20,250$81,000

Net Additional Revenue

The additional sales amount minus the total costs per term

$24,750$69,750$99,750$99,750$294,000

Full Campaign Results

  • Number of Leads Generated

    The total lead count at the end of the campaign

    125

  • Gross Conversion Rate

    Total number of leads generated divided by the total target accounts

    6.3%

  • Number of Deal Conversions

    The total number of leads generated in the campaign that turned into customers

    38

  • Net Conversion Rate

    Number of deal conversions divided by the total target accounts

    1.9%

  • Gross Additional Sales Closed

    The total amount of new business acquired in the campaign

    $375,000

  • Net Additional Sales Closed

    The amount of new business generated by the campaign minus total campaign costs

    $294,000

  • Gross ROI

    The ratio of gross additional sales closed over total investment

    463%

  • Net ROI

    The ratio of net additional sales closed over total investment

    363%

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