Callbox ROI Calculator
Plug in your campaign details and get an accurate ROI estimate
Analyze different B2B lead generation campaign scenarios with this ROI calculator, and choose the Callbox program that gives you optimal returns.
Company Dynamics
| Average dollar amount of each won deal, or a year’s worth of subscription revenues | $ | |
|---|---|---|
| Percentage of total leads your reps can turn into customers | % |
Campaign Inputs
| Number of potential accounts to be targeted in the campaign | ||
|---|---|---|
| How many quarters the campaign will be carried out as stated in the contract | ||
| Total costs incurred in preparing for the campaign (excluding contract price) | $ | |
| Amount Callbox charges in each campaign term | $ | |
| The total costs you incur in the entire campaign, plus campaign setup costs | $ | |
| The total investment divided by the number of terms stated in the contract | $ |
Quarterly Results
| Q1 | Q2 | Q3 | Q4 | TOTAL | |
|---|---|---|---|---|---|
Number of Leads Generated Increases as campaign progresses and tactics improve | |||||
Number of Deal Conversions Projected number of won deals based on leads generated and close ratio | |||||
Gross Cost Per Lead Total costs divided by the number of leads generated; decreases as the campaign progresses | $ | $ | $ | $ | $ |
Cost Per Customer Added Total costs divided by number of deal conversions; also decreases as the campaign proceeds | $ | $ | $ | $ | $ |
Additional Sales Projected dollar amount of sales from customers acquired in the campaign | $ | $ | $ | $ | $ |
Lead Generation Costs Total investment per term/quarter | $ | $ | $ | $ | $ |
Net Additional Revenue The additional sales amount minus the total costs per term | $ | $ | $ | $ | $ |
Full Campaign Results
Number of Leads Generated
The total lead count at the end of the campaign
Gross Conversion Rate
Total number of leads generated divided by the total target accounts
%
Number of Deal Conversions
The total number of leads generated in the campaign that turned into customers
Net Conversion Rate
Number of deal conversions divided by the total target accounts
%
Gross Additional Sales Closed
The total amount of new business acquired in the campaign
$
Net Additional Sales Closed
The amount of new business generated by the campaign minus total campaign costs
$
Gross ROI
The ratio of gross additional sales closed over total investment
%
Net ROI
The ratio of net additional sales closed over total investment
%
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