ABM requires making targeted, 1:1 connections with all key decision makers that drive the purchase process. That’s where we can help.
Callbox offers a multi-touch ABM solution that combines inbound and outbound channels to support the different stages of your ABM program. We develop and execute campaigns that cover four crucial steps in the ABM process:
We help you focus on high-value accounts by identifying target companies with the highest potential of turning into your customers.
We then help you gain an in-depth understanding of each target account by building complete profiles of the individuals involved in the decision making process.
Once everything is ready, we reach out to each identified decision maker using the right mix of personalized outreach and digital touch points.
We go beyond initiating contact with stakeholders. We nurture and follow up each interested decision maker in order to help them move into the next stages in the buying process.
With this 4-step approach, Callbox’s multi-touch ABM solution ensures that you:
Managed IT Firm, a Long-Term Callbox Client, Closes $150K in One Campaign
Vendors selling complex products need technically savvy marketers to engage potential customers. Callbox shared its industry expertise with this managed IT provider, and helped the Client close $150,000 in sales. READ FULL STORY