Account-Based Marketing
ABM requires making targeted, 1:1 connections with all relevant contacts that drive the purchase process. That’s where we can help.
Callbox offers a multi-touch ABM solution that combines inbound and outbound channels to support the different stages of your ABM program. We develop and execute campaigns that cover four crucial steps in the ABM process:
1 Identify
We help you focus on high-value accounts by identifying target companies with the highest potential of turning into your customers.
2 Expand
We then help you gain an in-depth understanding of each target account by building complete profiles of the individuals involved in the decision making process.
3 Engage
Once everything is ready, we reach out to each identified prospective contact using the right mix of personalized outreach and digital touch points.
4 Convert
We go beyond initiating contact with stakeholders. We nurture and follow up each interested prospect in order to help them move into the next stages in the buying process.
Their process is efficient and refined; their experience is evident in the quality of their work. Callbox brings to us their end-to-end services from customer lists to helping to develop and refine the sales campaign, even to running and operating our webinars. Their effectiveness is proven through real results, but what is that? That is qualified meetings with the right people for us to introduce our technologies and our services.
With this 4-step approach, Callbox’s multi-touch ABM solution ensures that you:
Build a clear understanding of your target accounts
Navigate each company’s unique org chart
Map relationships among stakeholders
Gather the insights you need to segment and personalize
Scale your ABM program to target more high-value accounts
Prioritize and manage opportunities better
CASE STUDY
Managed IT Firm, a Long-Term Callbox Client, Closes $150K in One Campaign
Vendors selling complex products need technically savvy marketers to engage potential customers. Callbox shared its industry expertise with this managed IT provider, and helped the Client close $150,000 in sales. READ FULL STORY
