Rebecca Matias

Looking to grow your SaaS company? Take inspiration from these winning SaaS marketing examples from the industry’s familiar brands.

Learn how to capture prospects’ interest and awareness through lead generation and how you can navigate around the competition in today’s internet-driven market.

A solid lead generation process does not only focus on acquiring leads but it also puts into consideration the nurturing and customer retention strategies.

For this year’s Labor Day, we’ll talk about 3 specific things you may consider squeezing into your busy schedules. Don’t worry, they’re not hard to accomplish.

We want to shed some light on what some of the most common mistakes in in-house lead generation are to spare you from committing these mistakes.

Callbox, being the pioneering BPO in Iloilo City, stays true to its commitment to give back to the city of love in any way it can serve or help.

In this article, we help you examine the benefits of starting a lead generation strategy from scratch using something we like to call “The Callbox Method.”

More than points on how to make a good email, we’re going to give you the top no-nos for sales follow-up emails that you should avoid no matter what.

Let’s look at the different lead qualification frameworks and as the cherry on top, we’ll give you some tips on how you can qualify your leads better.

Learn why a lost sales opportunity can boost your pipeline and explore six proven strategies to overcome missed sales opportunities effectively.

With modern ABM, your garden-variety leads list simply won’t cut it anymore. You need data points that have a real impact on ABM results.

In today’s article, we take a look at 4 proven account-based marketing tips that will help you improve your lead conversion process.