Webinars have been around for quite some time already and have grown more in popularity in recent years. You have probably either signed up or hosted a webinar yourself in the past.
Webinars are a great way to connect with existing clients as well as with new prospects all while you educate your new leads. It breaks down the cyber barrier and allows for easier communication and follow-up with your audience.
It goes without saying that the purpose of hosting a webinar is about breaking down the geographical barrier, being able to meet your audience from every corner of the world without hassle. A standard webinar duration is usually an hour-long which means you can pack it with additional video elements such as video, graphics, charts, and so on. The best thing about it is that even after the webinar you can find ways to reuse it for future fresh content.
Most importantly, webinars are great opportunities to form partnerships and generate leads.
Although companies are now also using webinars as a tool to generate leads, many are still a little skeptical about it. The good news is that you don’t have to be scared of it.
If you’re considering leveling up your webinars and incorporating lead generation into them, we’ll discuss how to run webinars that generate leads, why it’s so popular with many other companies so you can have a better understanding of it.
Define your objectives and audience
When it comes to running lead generation webinars, you’re usually targeting audiences that are new to your brand. They may not have followed you before this webinar and maybe just stumbled upon your webinar on social media or through peers.
In this case, prepare to spend extra time in your webinar to warm your new audience up, introducing them to who you are as a brand by telling them your story. Build up your rapport from the get-go.
Get the right partners
Should you decide to partner with another business(es) that have the same audience, it’s important that you do your thorough research and outreach to get in contact with the right people.
Though it may be initially scary to bring another person into the light, the right one will deliver a fresh perspective as well as exposure on your part to your partner’s subscriber list.
As with any event you want to attract as many high-quality leads as possible to attend your webinar which means that you need to be able to promote your event effectively.
Make use of sending promotional emails to both your and your partner’s subscriber list. Also, include blurbs promoting your event in your newsletters as well as have separate posts about it on your social media platforms.
Find out how you can boost webinar signups and attendance, and gain high-value leads from your online events.
Follow up post-webinar
Think of your webinar as a first date. It’s your initial meeting and in order to get them to have another date with you and eventually get them to stay with you, nothing is more important than following up on them and continue building on your relationship with them.
With your team, plan follow-up meetings, calls, or a lead-nurturing email series to send out to all your participants.
Don’t forget to send them a link to your webinar where they could replay it and provide them with additional information about the offers made during the event.
Keep on giving
Since webinars are online events, you have to put in even more time and effort into producing it. Once the webinar is finished, it doesn’t mean that it has to necessarily stop there. It’s better if it keeps going.
The great thing about webinars is that you can always repurpose the materials for your content marketing. You can use it for blog posts, audio clips, video series, etc.
You can even use snippets of the actual webinar and add CTAs that will require them to sign up (for new prospects) in order to get access to the full webinar recording.
Webinars used to generate successful lead generation definitely takes a lot of work as your presentation needs to be well thought out and put together in order to build your brand reputation, credibility, and trust.
The most important thing to remember is that after you’ve been able to capture your leads’ attention. Don’t stop nurturing your relationship with your audience as they may become your future customers/clients and spread the word about you and your products/services to their peers.
We hope that these tips will help ease your mind in terms of leveraging your webinars to generate leads.