Entries by Rebecca Matias

The 4 Main Lead Generation Goals: What Has Changed & How to Reach Them

We all know that the B2B buying process is changing. It’s becoming increasingly nonlinear, with more decision-makers and touch points involved along the way. Prospects are now engaging marketers much later in the buying cycle, well after thoroughly researching and narrowing their options. That’s why, in today’s buyer-led purchase process, most marketing activities are extending […]

Callbox: We’re Off to the Sales 3.0 Conference, Las Vegas!

The Callbox team is heading to the Sales 3.0 Conference, Las Vegas, the second leg of a three-part series of high-profile conventions aimed at sharing insights on Sales 3.0 technologies and methods. The Sales 3.0 Conference offers sales executives and professionals strategies and best practices for driving sales performance and revenue growth. The two-day event, […]

Top 5 Content Ideas to Inject in your Blog [INFOGRAPHIC]

Your blog is what makes your brand profound. You can do so much with it. You can communicate the value of your service to potential clients, provide thought leadership on important industry issues, give visitors entertaining and relevant information, the works! But creating impressive content isn’t all that simple. It can be exhausting at times, with […]

Business Phrases: Callbox Among Top Lead Generation Services

Any marketing agency right now is busy developing nifty tools in order to enhance their capabilities, maintain clients, and win over new ones. Apparently, it’s not that as easy a feat since a marketing company has to deal with a lot of competition. Success can only be experienced by enterprises that have what it takes […]

Callbox Aced Appointment Setting for Accounting Expert [CASE STUDY]

The accounting expert serves as an integral extension of its clients, ensuring all tasks are accurately completed. However recently, competition became fierce as competitors started to offer equally interesting services and even used enticing branding images which made the Client indistinguishable from its industry peers. The Client decided on offering an FREE-TRIAL to target customers. […]

Thrice in a Row: Callbox Boosts Event Attendance Rates for CRM Market Leader [CASE STUDY]

With its reputation as a key mover in the CRM software space, the Client regularly organizes a number of annual conferences and events aimed at customers, vendors, developers, IT professionals, and industry thought leaders throughout various locations around the world. These are typically high-profile events that generate attendance figures that average in the thousands, as […]

Callbox Lends B2C Expertise to Debt Management Firm in AU-wide Campaign [CASE STUDY]

The Client is among the country’s many credit repair and debt relief companies offering Part IX Debt administration, which are services that help customers handle debt and avoid personal bankruptcy. The Client is looking to expand its share of this growing sector with its unique value proposition centered around having “the fairest fee structure in […]