In this post, we’ll be sharing our views as a lead generation services company on telemarketing’s increasing role in today’s digital-driven marketing landscape.
About Rebecca Matias
Rebecca Matias is Director of Sales & Marketing at Callbox. A sales professional with an engineering background, she has more than 10 years of experience in the B2B marketing space and has spearheaded many of the innovations at Callbox, including the company’s multi-touch, multi-channel marketing infrastructure.
Entries by Rebecca Matias
Companies in the Software industry often struggle with marketing their products and services. Much of this struggle involves applying inappropriate strategies that fail to attract more clients and win more sales. Some are even yet to leverage lead generation services. To look for a remedy is easier said than done, but it largely entails implementing […]
There’s a lot of opportunity to find high-converting leads but only few businesses are equipped.
Today, let’s talk about the advantages as well as the disadvantages of incorporating SDR into your company
When hiring, you should know what to expect from the lead generation agency provider. It will help you determine if they can provide value to your business or not.
Running a multi-channel marketing campaign is a difficult feat, but with the right mindset and approach, you won’t have to worry about your channels not doing well.
In this guide, we take a look at the most common reasons why lead generation fails, and we look at possible solutions to prevent it from happening.
In this guide, we take a look at the 8 things that a lead generation agency should easily provide to all their clients.
Here is a quick guide on how you can successfully market and sell a brand new product or service offering.
In this post, we’re going to look at what qualifying questions you can ask them over the phone as well as other tactics to determine whether they are a good fit for you or not.
We have compiled this intricate list of effective marketing ideas that will assist you to improve your overall marketing strategy. All these ideas have one thing in common – they do much more than just marketing the brand!
Below are 5 key strategies tech companies should consider before scaling and aiming for cross-border expansion.
Founded in 2004, Callbox is the largest provider of outsourced B2B marketing and sales support services for businesses and organizations worldwide. Using an account-based marketing approach in reaching a global database of contacts from over 35 million businesses, Callbox enables companies to establish and expand markets by connecting with prospects through six lead generation avenues: voice, email, social, chat, website and webinars.
To increase sales productivity, Callbox provides support to its clients by giving their sales teams access to a full stack of sales and marketing tools that drive up lead conversion. Equipped with decades of marketing expertise and powered by intuitive sales technology, Callbox helps companies grow their business exponentially.