The beauty of personalized videos is that they are customized to each receiver, making them feel more valued and catered to.
Here’s what you need to know when making your first personalized sales video.
Catchy or In-depth?
There are two ways that you can go about it.
Make short, catchy videos (60 sec.) for new prospects for them to get to know you.
More in-depth videos (2-10 min.) are for your audiences that are already familiar with your brand.
All about the video!
Starting from your email subject, the word “video” should already be mentioned, and the same goes for your body as well.
Always test, and test some more
You want your conversion rates to be as good, if not exceed, your generated views.
This is why it’s important to keep testing the placement, timing, and design of your CTA.
Measure and optimize
Identify the metrics that you will use for measuring your success, and by using these insights, it’ll help you find out which content resonates best with your audience.
Not only are personalized videos a more creative way of connecting with your audience, but they are also more fun to make.