[EBOOK] Sales Enablement Essentials: Tools, Materials and Tactics for Winning Deals

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Closing sales deals isn’t an easy feat but it sure is one of the most satisfying feelings for a salesperson once they shake their buyer’s hand, sealing the deal in.

The challenge lies in the process of getting there. It doesn’t happen overnight and it takes a lot of planning with a specific timetable of at least a month before you start your sales process. In order to be able to close several deals in a shorter period of time you need to have the following:

  1. The right sales stack
  2. Possess and produce enough resources
  3. A solid step-by-step selling strategy

These three factors are what’s going to propel you forward into closing your deals faster, and in this handbook, we are going to look at each factor in more detail and explore the latest and most effective tools, resources, and strategies that ring true to our current buyer’s purchase trends.

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Here is a little preview of what you can expect in our new eBook:


With so many options to choose from we want to focus on the ones that prove themselves the most effective in sales:

  • CRM
  • Sales and Marketing Intelligence
  • Lead Handling and Prospecting
  • Analytics and Reporting
  • Process and Training


It is no secret that passion and hard work are the driving forces of modern business. However, to balance it all out, we should also be further educating ourselves on sales matters. 

  • Blog Posts
  • Case Studies
  • Product Sheets/One-Pagers
  • Competitor Comparison
  • Presentations
  • Email Templates
  • Podcasts
  • YouTube Channels
  • Free Courses


In the sales world, having a solid strategy on how to go about your sales campaigns is of utmost importance. The great news is that over the years, numerous different sales strategies and techniques have been developed and improved to constantly stay relevant. 

When you plan out your strategies, it’s important to remember that the overarching theme should be that your customer always needs to come first. 

  • Identify the decision maker
  • Be genuine
  • Sense of urgency
  • Knowing your competition


Being constantly up-to-date with the latest sales essentials goes beyond just knowing what is in and what is out. It’s about looking at what we already have and are capable of, and continually reevaluating the areas that need improving. Most importantly, we should always welcome a breath of fresh air instead of shying away from it.

By using our guidebook, you will be able to get a better look and gain a better understanding of how each component works and how you can incorporate it into your own sales process.

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Sales Enablement Essentials: Tools, Materials and Tactics for Winning Deals
In this free eBook, we'll go over the different sales tools, resources, and strategies that will help you optimize your selling techniques to fit today's B2B buyers.