10 Marketing Automation Fails and How to Avoid Them (Part 2)

As previously discussed, quality data and tracking prospect behaviors are two important factors in implementing an effective marketing automation process.

In this video, get to know the other factors that would complete the process of gaining the full suite of benefits of a marketing automation platform, and the scary automation fails behind.

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter and Facebook.