10 Marketing Automation Fails and How to Avoid Them (Part 2)

As previously discussed, quality data and tracking prospect behaviors are two important factors in implementing an effective marketing automation process.

In this video, get to know the other factors that would complete the process of gaining the full suite of benefits of a marketing automation platform, and the scary automation fails behind.

Author Bio:

Rebecca Matias

Rebecca Matias is VP of Sales & Marketing at Callbox. A sales professional with an engineering background, she has more than 10 years of experience in the B2B marketing space and has spearheaded many of the innovations at Callbox. Follow Rebecca on Twitter and Facebook.