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The Top Digital Marketing Conferences in 2019

The Top Digital marketing Conferences in 2019 [BLOG FEATURED IMAGE]

Attending (and joining) conferences is a worthwhile investment that you can make as a marketer, not only for a learning experience but also for the networks built throughout the conference. However, with some of its outdated agenda and key takeaways that you have already acquired a year ago, some events may not be worth your penny anymore.

In a sense that you have already mastered the basics, you now have that excitement building up in your system where you tend to seek a more compact and interactive conference that will cover all aspects of digital marketing. That is to say, you have that drive in learning more than just the fundamentals of the industry.

With that appetite, it is time to get the hang of the ultimate trends in the marketing space while getting the most of what you have paid for. Learn a ton and get hooked in the marketing conferences below from our 2019 list that you cannot miss for the year to come:

 

SMX West (Search Marketing Expo)

Date: January 30-31, 2019

Location: San Jose, CA | SAN JOSE CONVENTION CENTER

Want to gain more insights regarding SEO or SEM? Search Marketing Expo perfectly fits. It is curated by Search Engine Land, the leading news site for search marketing as it covers all digital marketing disciplines. SMX are just as obsessed with SEO-SEM as you are, so the varied sessions are designed to help improve your search marketing efforts and for you to pick up fresh tactics from expert speakers. Learn more about their conference, click SMX now.

 

eTail West

Date: February 19-22, 2019

Location: Palm Springs, CA | JW MARRIOTT

The eTail confab dubbed as “The eCommerce and Omnichannel Conference” is a two-day meeting where trends and strategies for growth in retail are discussed. With thousands of retailers collaborating, there are thousands of insightful takeaways that you can get. From its best-in-class awards down to its infamous receptions throughout the event – you really don’t want to miss the classic eTail experience. Learn more of the eTail community and view their 2019 agenda at a glance.

The value of a conference is measured on how feedbacks would turn out. Nevertheless, it is of no doubt that each of the abovementioned conferences will guarantee a wholesome experience that will save you time, resources, effort and money.

With the variety of topics tailored accordingly for each category – digital, search, B2B and the likes of marketing – you can get access to industry experts and spice up your strategies with their quality talk. Each conference will power up your skills and would change the way you do digital marketing. Truly, marketing conferences are a goldmine!

On top of that, have we missed something from the list?

 

The B2B Marketing Exchange

Date: February 25-27, 2019

Location: Scottsdale, AZ | HYATT REGENCY SCOTTSDALE

What to expect? Three days of content, networking, and tactical takeaways. The B2B Marketing Exchange is a three-day event where you can learn various marketing solutions, strategies and conditions – basically all that’s new in B2B. The lineup would include more than 100+ expert speakers and 90+ sessions offered that are ideal for business-to-business marketers and freelance writers. Dive into B2B Marketing Exchange to register!

 

PubCon

Date: March 5-7, 2019

Location: Fort Lauderdale, Florida | FORT LAUDERDALE CONVENTION CENTER

Experience a conference that would transform your online marketing strategies for the better! PubCon is a three-day conference that features multi-track sessions designed to offer a wide range of advanced strategies through their workshops and networking opportunities with businesses worldwide. It is a premier new media and optimization conference gathering search engine optimizers and webmasters across the world for a knowledge-rich discussion that can be integrated into your marketing operations. Catch their early bird pricing, check PubCon to register!

 

ad:tech

Date: March 12-13, 2019

Location: Sydney, AU | THE HILTON HOTEL

Learn more, network more and market smarter with ad:tech, a two-day conference, and exhibition where you can take home a handful of new insights from distinguished speakers across the industry. Build professional connections and learn from the biggest brands as you meet the “who’s who” of digital. Get empowered and experience a value-packed event with the latest in advertising and marketing technology. Explore their 2019 conference, click ad:tech to register!

 

Social Media Marketing World

Date: March 20-22, 2019

Location: San Diego, CA | SAN DIEGO CONVENTION CENTER

Be enlightened as the masterminds of social media world share their solid practical knowledge in social media marketing that you can use back in the office. Get all the information you need, keep up with important trends and understand the breadth of the event’s “hands-on” marketing tracks. Grab the opportunity to level up your skills and expand your network. See the sessions and keynotes of Social Media Marketing World and register!

 

ContentTech Summit

Date: April 8-10, 2019

Location: San Diego, CA | MARRIOTT MARQUIS SAN DIEGO MARINA

Learn how technology can shape your marketing strategy for you to provide a better customer experience! In ContentTech, you will hear from the top minds of the industry how the effective use of technology can be of great help in your digital marketing efforts. Get a taste of a mega-conference that constantly innovates and keeps pace with its attendee’s needs while focusing on content technology. Be a part of their community, connect with ContentTech Summit today!

 

Social Media Strategies Summit

Date: April 30- May 2, 2019

Location: Chicago, USA | UNION LEAGUE CLUB

Compete in an ever-changing, dynamic landscape as you learn the defined strategies for a social media success at the 2019 Social Media Strategies Summit. Meet forward-thinking speakers, take in invaluable content, revitalize your strategies and go home with strong takeaways. This three-day event full of discussions, peer-to-peer learnings and case studies will help you accelerate your career and improve your influence. Join their community, click #SMSSummit today!

 

DigiMarCon

Date: June 5-6, 2019

Location: Houston, TX | JW MARRIOTT BY THE GALLERIA

Take in fresh ideas and experiences from exceptional speakers of DigiMarCon, the premier digital marketing conference you cannot miss in 2019! Discover powerful and inspiring talks from leading thinkers about basic and advanced principles of digital marketing that would help you transform your agency, your business and above all, yourself. Take a look at the DigiMarCon line-up and reserve your seat now!

 

VidCon

Date: July 10-13, 2019

Location: Anaheim, CA | THE ANAHEIM CONVENTION CENTER

Hype up your channel and grow your alliance in this four-day Industry Summit where you’ll get to meet your favorite creators, grow your audience, build and sustain profitable communities and even boost your content creation with the help of its varied tracks: Community Track, Creator Track, and Industry Track. Get in touch with the top creators and learn in-depth strategies from the experts. Come and celebrate in this creator conference, hit VidCon now!

 

MozCon

Date: July 15-17, 2019

Location: Seattle, WA | WASHINGTON STATE CONVENTION CENTER

A three-day, one-track conference where you’ll get to meet insightful speakers who can help polish your passion and skills as a marketer. With their up-to-date discussions and diverse SEO trainings, you can learn high-caliber tactics not just in SEO but also in growth marketing, content marketing, keyword strategies, and the like. You’ll surely leave home packed with new and best practices vital in the marketing environment. Connect with MozCon amazing community today!

 

INBOUND

Date: September 3-6, 2019

Location: Boston, MA | THE BOSTON CONVENTION AND EXHIBITION CENTER

If you want your business to grow better, INBOUND has the right track with a strong foundation for you. The Inbound Conference is a remarkable business event where the top minds of the community gather together for endless inspirational talks. It’s more than just four days of learning from diverse session tracks, it’s where you establish connections with other marketers who are also passionate about marketing. Register for INBOUND 2019 and join thousands of marketing professionals!

 

MarTech Conference Series

Date: September 16-18, 2019

Location: Boston, MA | HYNES CONVENTION CENTER

Marketing. Technology. Management. That’s what MarTech is all about! Mainly focused on harnessing the already professional marketers who still thirst for improvement, the said conference is ideal for those who want to connect with the brightest, discover the best practices and learn from their fellow tech-savvy marketers. They can help develop your marketing talent that would someday help you succeed in your career. To register, check out MarTech today!

 

SearchLove

Date: October 14-15, 2019

Location: London, UK | THE BREWERY

Advance your thinking and get inspired by new ideas as the core leaders of the industry share their secrets and tips in online marketing. Widen your field of knowledge on digital marketing in this two-day event, meet friends old and new, and discuss topics where you can learn next-level tactics on how to stay at the cutting edge. Join other search marketers across the world, check out SearchLove now.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.



Better sales opportunities. Faster client acquisition.




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Download Ebook

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4 Trends That Will Drive B2B Healthcare Marketing in 2019

4-Trends-That-Will-Drive-B2B-Healthcare-Marketing-in-2019

Marketers have chosen a profession that constantly changes and evolves to meet the needs and wants of the customers. Therefore, it has become the industry norm to look out for the latest trends so they remain relevant and useful. Marketers cannot risk getting too comfortable no matter how effective their methods are.

Expanding the knowledge on the new healthcare marketing trends can be rewarding though. Here are some of the upcoming B2B healthcare marketing trends in 2019 that are worth taking a look at.

 

Video as a healthcare and medical marketing strategy

2019 is the year when healthcare marketing is expected to turn away from the old-fashioned theme and move forward instead to a more technologically-driven trend – video. Everybody knows the importance of video in social media, but the healthcare industry is yet to discover its potential.  

Videos continue to evolve and can be used as a sales and marketing tool. In fact, a lot of healthcare marketers have started using video across all aspects of the business. This tool has been used to personally interact with prospects and help clients by solving common problems. But aside from collaborating with colleagues or making a direct impact on patient continuum care, video can offer more.

Healthcare businesses that include a video on their website are more likely to land on page one of Google’s search results. It also increases the chance of getting consumer confidence and brand exposure.

There are two ways to use video as a marketing effort in promoting services.

  • Through virtual reality – Training services have been using VR to provide high-quality specialized surgery education with an emphasis on immersion and realism. Aside from helping other healthcare professionals, the video also serves as a valuable resource to every digital marketing technique.
  • Through storytelling – Video is now a powerful marketing tool for both the medical industry and healthcare. Some hospitals are already a personal approach to digital marketing by using videos, which aim to inspire confidence in its patients via those heartfelt videos. With a wide range of digital marketing channels, others continue to share tips and other information from those who are now cancer-free. In fact, studies indicate that when people look for a brand, a video on the landing page will appear in organic search results 1.5 times more often. This means that the use of video provides a higher chance in search rankings and be more connected to the customers.

 

Educational content

Today, information has become more accessible to patients, shaping how they deal with advertisements. In a Nielsen study, it was found that consumers will likely trust referrals from their loved ones as well as educational content made by reliable sources than paid advertisements. Therefore, the use of informational blogs or articles on social media is an effective method of staying in front of new patients. Also, the inclusion of targeted keywords in the content can help boost marketing and the company rank on search engine queries.

 

Analytics and Diagnostics

Expert online data analysts are expected to become more in demand as the number of consumers that turn to internet increases, and more money is spent on digital advertising to accommodate the searches. With the likelihood of high-quality marketing reporting completely shifting the boat in marketing method, it’s necessary to have a good knowledge of the changing Business Intelligence tools.

Make sure that the marketing strategy is generating the returns you aim to get revenue and patient acquisition goals by using powerful analytics tools. The key is to implement these tools to measure the success or failure of all healthcare marketing strategies. With data in hand, there will be an opportunity to make significant adjustments to the marketing to produce more patient leads and increased rates of return on marketing cost.

 

More innovation

As the speed of technology continues to increase, innovation will be a significant marketing trend in healthcare for 2019. The customers’ search is expected to evolve and will continue to influence the structure of all healthcare marketing strategies to remain competitive. In fact, health marketing analysts are forecasting that by 2020, over 50 percent of all searches online will use voice search capabilities. Considering the high-demand of voice-activated products such as Alexa, the search for the means to remain on top of the trend is a great way to create a robust competitive advantage.

 
Takeaway: Regardless of the marketing method that you wish to use to take advantage of the B2B healthcare marketing trends in 2019, always take note of your objective: to create a good reputation for your brand. Make it a safe, credible, and a trusted source for customers searching online.

 

Author Bio:

Judy Caroll

Judy Caroll is a marketing executive at Callbox. She is a blogger, online marketer and loves to share with you the best stuff in sales and marketing. Follow Judy on Twitter and Google+.



Better sales opportunities. Faster client acquisition.




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Download Ebook

4 Actionable Tips to Find and Convert More Financial Services Leads
Understanding Sales Prospecting for a Successful Sales Negotiation
The 5-Step Approach to Getting More Enterprise Leads and Customers