Entries by Judy Caroll

The 5 to 5 Calling Rule for Inbound Leads (That Generated Over 40% Increase in Sales)

In over a decade of delivering multi-channel marketing programs, valuing our business means valuing our clients’ businesses even more, constantly pushing us to pursue increased productivity for both. We exert selfless effort in acquiring new knowledge and developing skills to be able to achieve the goals we set. Related: Multichannel Marketing: Is It Worth Adopting To? […]

Expanding Business in Asia [Slides]

Asia is one of the most unique regions to do business. Awhile back when the west was in an economic turmoil, Asia continued to show potential and thrived. As an emerging market, there is always something surprising that pops up in this region. Asia is unique because of its capability to mix old and new. […]

The Value of Niche Marketing to Solar Companies

Niche markets have its upsides and downsides for a marketer. But you must admit that it is a pretty exciting space. It is not boring because of the constant challenge, but it creates a sense of uniqueness that makes it a one-of-a-kind experience marketing. Every marketer should at least try to work for a niche […]

Is Quality B2B Content Dead?

  The idea that content occupies a commanding place in B2B lead generation never fails every marketer. In fact, numerous blog articles and experts in the B2B marketing field have already pointed out that most businesses today are spending a great deal for brand awareness, which is not surprising. The conquest for competitive content has […]

Social Media Promotion as an Effective Tool for Financial Services Marketing

Businesses today are seeking for savvy solutions to manage specific functions. In terms of managing their finances, merchant service companies and investment banking firms need low cost solutions in terms of processing and organizing a large amount of data. These activities can be properly handled by competent B2B financial services firms. But they too face […]