Entries by Judy Caroll

Why you need Empathy to Succeed in B2B Lead Generation

Marketers constantly send marketing messages into their target market either to establish themselves as a thought leader or to genuinely help businesses by offering solutions to common industry problems. But among the thousands of blog posts, news articles, whitepapers, slides and infographics that circulate on the web on a daily basis, how can one get […]

Generate More B2B Leads, The Game Of Thrones-style

What’s the difference between a popular fantasy television series and B2B marketing? Both can bring a lasting impression on audiences. After all, this has always been the reason why the HBO mini-series Game of Thrones was able to sustain its popularity through effective story-telling and production. We can have George R.R. Martin to thank for […]