Entries by Judy Caroll

Is Quality B2B Content Dead?

  The idea that content occupies a commanding place in B2B lead generation never fails every marketer. In fact, numerous blog articles and experts in the B2B marketing field have already pointed out that most businesses today are spending a great deal for brand awareness, which is not surprising. The conquest for competitive content has […]

Social Media Promotion as an Effective Tool for Financial Services Marketing

Businesses today are seeking for savvy solutions to manage specific functions. In terms of managing their finances, merchant service companies and investment banking firms need low cost solutions in terms of processing and organizing a large amount of data. These activities can be properly handled by competent B2B financial services firms. But they too face […]

Should you Spend Heavy on Social Media Marketing?

Social media marketing, or SMM, is perhaps the best method to get one’s marketing message through. Both B2C and B2B companies are making it an essential part of their appointment setting and lead generation program. And given several conditions such as the prevalence of digital channels and innovations in mobile technology, SMM has become a […]

Using Marketing Automation for Business What’s The Catch

Modern B2B enterprises regard marketing automation as a necessity. When leads freeze over and unable to move towards sales, marketing automation software enters the picture, helping managers fish out qualified sales prospects. Aside from that, what else do these 211 marketing automation platforms have in store for your business? View infographic transcript here: 14.5 increase […]