Killer Voicemail Messages That Will Get Prospects To Call Back

Nine out of 10 voicemail messages get deleted, ignored, and never returned. Sales agents soon realize how many calls get sent to voicemail without being listened to at all.

The numbers show that if you want people to check your voicemail messages and respond to them, you need a good script. Yes, a voicemail is not a dead end. If you do it right, your voicemail message can help you catch a lead without losing your breath chasing them.

If you have a good message, the lead will call back because there is a good reason to connect with you.

 

What Doesn’t Work?


Voicemail messages that are deleted have the same theme – each of them is trying to sell something or get an appointment with the customer. What the listener hears is a monologue as you describe who you are, where you work, what products/services you offer, plus the features and benefits of it.

 

Who wants to hear that kind of monotonous and one-sided conversation?

 

Not all products and services are easy to sell over the phone. That is why you should not try to make a sale using a voicemail message because the chances of you making a sale are extremely low.

Also,  your lead has received hundreds of other voicemails, emails, and text messages. If you follow the usual script, your call will be deleted for the simple reason that you have already given out your details.

Look at the example below:

Hi! I’m Jim from ABC Company. We are the leading provider of lab equipment, and so on and so forth.

From this script, your lead knows immediately that Jim from ABC Company sells lab equipment. The next voicemail is the same—Bob, XYZ Inc, sells lab equipment, and so on. The moment you mention your company name; your prospect already moved on to the next voicemail.

The prospect may already have a certain assumption about your company or they are not familiar with it and don’t care.

Related: Telemarketing Mistakes That Expert Salespeople Still Make

 

What Works?


Again, the purpose of your call is not to sell or get an appointment. When you call, you are just classifying clients and making sure you are not wasting your time and theirs. Consider the call as a survey to know who is curious about your product or services, who don’t need you, and who won’t ever need you.

Remember: People will listen to you if you can help them save time, money, and effort in the things they do every day. Whether they have a long-term problem or are yet to discover what the problem is, you can be the expert that can give them a solution.

Let’s say your company offers laboratory optimization. Instead of going into all the features and benefits of an optimized laboratory, you can go ahead and see if the owner is currently cutting costs.

Hi, Bill. Jim Johnson calling. I called to help reduce your laboratory operational costs. Call me ASAP so we can get started. My number is (012) 345-6789. That’s Jim of EfficientLabs. I’m available until 5 pm. Can’t wait to talk to you!

The message conveyed that you are the person who can help them cut costs. You are a problem solver, not a salesperson. Also, you are defining a timeframe for your call to action encouraging your lead to call you now rather than later.

 

Improve Your Chances of Getting a Return Call


A voicemail is a critical part of an overall contact strategy. You are continually reminding the person of your existence without being pushy. Use various communication tools to reach your lead. Send a follow-up email briefly after you make a call.

Subject: Voicemail

 

Hi Bill. I left you a voicemail with my intention to help you with your laboratory operational costs. Call me today until 5 pm.

 

Jim Johnson

Laboratory Operational Costs Expert

(012) 345 – 6789

If they do not return your call that day, don’t give up on your lead just yet. Decision makers are busy people. Persistence is key to getting a lead to call you back. In some cases, a hectic schedule or a person’s ego may be keeping him from calling back.

Don’t divulge all the information just yet. The goal is to get your lead to return your call, and then you can talk about visiting the company to a demo. While you’re waiting for a callback, do your research and connect with your lead further.

Related: 6 SMART Calling Essentials For Better Telemarketing Results

 

Linkedin, Twitter, and More


Look your target up on LinkedIn go over their website and follow them on Twitter. The more notifications your lead gets from you, the more they can see your persistence. Meanwhile, you can get more information about your lead so you can provide relevant value the next time you call.

Hi, Bill. Jim Johnson calling. I spoke with one of your former colleagues about your work on (mention a company’s current project). I want to work with you on this. Can you call me today? My number is (012) 345-6789. Talk to you soon!

Related: The 5 F’s of Data Hygiene for Deeper Sales Conversations

 

Last Reminders


A good rule of thumb is to keep your call short to spark curiosity. Voicemails are not meant to replace a discovery call. It is not the time to ask questions either. Create urgency when you call, or else your call will easily get drowned in a long list of To-Dos. Most importantly, don’t sell or talk about products or solutions.

Make them want to answer you the next time you call or connect, instead of ducking away from you because they know you are trying to sell to them.

Related: B2B Lead Generation: What Works and What Doesn’t?

 

If you need some help in this area, we have a team who can coach you on how to make calls that convert. Give us a call now and find out how.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial 888.810.7464 | Chat on WhatsApp

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

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Phone Sales Closing Techniques That Will Get You More Deals

Phone Sales Closing Techniques That Will Get You More Deals

When it comes to sales, initiating the first call is difficult but closing the sale is much more challenging and stress inducing. Closing the deal is often the downfall of many sales representatives – no matter how great the call went, the final hurdle falls short, and there goes the lead or the sale.

One thing is missing: they don’t have a good grasp of closing techniques that would lead them to a sale. If you or your team are having this kind of difficulty, you came to the right place.

Here are some tried and tested techniques to help you and your team close more deals:

 

Create a sense of urgency

One of the best motivational speakers, Jim Rohn, said that “without a sense of urgency, desire loses its value.” No matter how great your product/service is, or how much value it can provide to your target audience, it does not necessarily mean your prospect will decide and make the purchase.

Creating a sense of urgency will eliminate the sense of apathy and spur the prospect into a buying decision. The beauty of this is that you don’t have to lie make sure that the terms and prices you have are time sensitive, so they complement your sales process.

A good example is a big price discount to the first 20 (or whatever number you have in mind) customers or until a certain date only. You can also have additional features and bonuses if they did the same day sign up. You can be creative all you want but don’t sound too desperate, or that will be a big turn-off.

Related: Get More Sales by Underscoring Urgency in B2B Appointment Setting

 

Daily Cost Break Down

When you tell a prospect that the service you offer has a hefty price tag, expect them to have second thoughts. On the other hand, if you say it only costs only $3.99 every day in exchange for increased productivity and peace of mind, it is likely they would convert.

Offering your product or service using this approach will let them see the value better than the price.

Related: Sales Productivity: Tips From the Top Salespeople

 

Turn the Tables Around

This technique is using a prospects question to close the deal. Customers usually test the water if they can get a better deal by asking a lot of questions to push you against a wall.

Look at the example below?

Client: Does your package comes with A and B features?

You: We don’t normally do that but if we include them, do you want to go forward and place your order?

Instead of becoming uncomfortable because of the question, you were able to use it to your advantage.

 

Test Drive Technique

Do you ever wonder why cars allow their customers to test drive? They want their customers to experience how it feels driving the vehicle. If they have a good experience even for that limited time, chances are they will decide to buy.

The same goes true with products or services that have a trial period without any obligations. Most of the time, people say yes because there’s no risk attached to it.

If you’re confident that the product or service is worth the praise you’re giving it, your customers will know and will not hesitate to buy it because of the value it has for them.

 

Add Some Bonus or Freebies

It might look all too gimmicky, but no one can resist a gift, especially if they think it is beneficial for them. Charm your customers and close the deal smoothly by throwing in a few services or items that will provide a lot of advantage for them but will not affect your bottom line – something along the lines of free 3-month service or free consultation.

Related: Use the Psychology of Free Stuff to Generate Leads

 

Be Likeable

If you’ve been in sales for a long time, you know that likeability plays a big role in closing the deal. How many times do customers say yes because they like you? On the other hand, you won’t be able to convince a client to buy even the best product there is on the market if they don’t like you.

Related: ‘Don’t Talk With Your Mouth Full!’ and Other Sales Call Tips from Mom

 

In Closing

You can use many techniques to increase your success in closing a deal. But don’t forget that even with all these techniques, there will still be some customers who will not say yes. Take these failures with a grain of salt and proceed to improve your techniques.

If you want to know more about these techniques, partner with a team of experts who will guide and mentor you to success.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Traditional Marketing Tactics That Still Work In The Digital Age
4 Simply Effective Ways To Land More Consulting Clients
5 Strong CTA Examples (with Solid CTRs and Conversions) to Learn From

Telemarketing Mistakes That Expert Salespeople Still Make

Telemarketing Mistakes That Expert Salespeople Still Make

Telemarketing – or cold calling – is pretty much still in practice in many companies today. Even with the advent of newer technology, there is still a large market for leads that can be converted through the telephone.

Why?

Simply put, it still works.

In this short article, we’ll discuss some of the spiels that a lot of telemarketers have been getting wrong for ages and we’ll help you be even more effective in this form of marketing. Grab a notepad and a pen and let’s get right to it!

 

Telemarketing Basics You Have Probably Overlooked

 

Don’t sound too scripted

Picture this, you’re in your office, and you’re having a terrible day. Half your staff has called in sick and to top it off you’ve got a deadline that can’t be met.

This might be a little too much, but believe it or not, it happens more than we want it to. Now, imagine receiving a telemarketer reading off of a script first thing in the morning?

The scene sounds terrible right? More often than not, people don’t like telemarketers because at times it seems as if they are reading from a script and unable to strive to meet your particular needs.

You have to make sure that you do not sound too scripted and care about the prospect. Some people have bad days, and not all people are the same.

If you have a script, make sure you still adapt to the demeanor of the person you’re talking to. Speaking of scripts, here are free sample telemarketing scripts for all industry types.

Related: Sales Call Success with A Perfect Telemarketing Script

 

The early telemarketing pitch

We know your time is valuable and that’s why you want to do your best to close a sale as quick as possible. However, pitching too early might lead to a higher degree of rejection.

Before you even pitch you should build rapport first, i.e., you have to get the person to like you to a certain degree.

Pitching too early will make it seem as if you’re too hungry for a sale. People don’t like this. Try to build yourself up before you put your product forward. You’re the brand ambassador at this point.

Related: Ditch that Pitch: The Case Against Selling to First-Time Prospects

 

Being pushy (yes, it needs its section)

Believe it or not, the point detailed above is as worse as being too pushy with your sale.

When a person says “no” to the proposal that you have, you have to learn to back down and accept it. Let’s face it, you will get a lot of rejection, but you have to understand that you can’t be too pushy.

Being polite and accepting no as a favorable response gives you and your brand credibility and professionalism.

You never know, the next time you call them up they might be interested in another product or service.

Related: How to Handle Early Sales Objections, According to Science

 

Talking twice and listening once

Think about this phrase for a while:

“People like being heard.”

This means that you have to listen more than you speak, listen to what the prospect has to say and find ways of using your product to solve their problems.

Remember that people generally do not like spending money, but they do enjoy having their problems solved for them.

It makes you come off as polite, and it helps sales. Sometimes they might not be interested in your current product, but another thing that you are also selling.

Related: ‘Don’t Talk With Your Mouth Full!’ and Other Sales Call Tips from Mom

 

Pronouncing things wrong

Do you like people mispronouncing your name? Neither does the person that picks the phone up.

There’s this adage that goes, “If you don’t have anything good to say, don’t say anything.”

If you feel as if you’re going to get someone’s name wrong, then avoid saying it altogether, find a way to pronounce it accurately, or skip the call for today.

Being unable to pronounce someone’s name correctly is unprofessional, and it’s even worse if you can’t pronounce the company’s name properly.

It makes you come off as unprofessional, lazy, and unknowledgeable about what the people on the other end of the line provided.

Tip:

To avoid this mishap, it’s best practice that you research and profile your prospect first.

 

Rapport vs. too much rapport

Sometimes it may seem as if we’ve been having a shortage of friendly people. While you want to be familiar with the person you are talking to over the phone, you can’t be too comfortable with them.

Being too comfortable over the phone is counter-productive, it establishes that you will do everything to make a sale.

The person you’re talking to already knows that you are trying to push a product, so keep it cordial and jolly, but don’t be overly familiar.

Related: 4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do

 

Telemarketing doesn’t have to be so difficult. If you were to combine the proper balance of friendliness, professionalism, and the sale, you’ll surely make more conversions that you would initially think.

 

Once you’ve identified and addressed these telemarketing mistakes, you can now look into combining calling with other channels for a more effective multi-channel approach.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

Let’s get you started selling more.

Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

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Phone Sales Closing Techniques That Will Get You More Deals
Telemarketing Mistakes That Expert Salespeople Still Make
The 5 F’s of Data Hygiene for Deeper Sales Conversations

The 5 F’s of Data Hygiene for Deeper Sales Conversations [VIDEO]

 

 
Data is the new oil.
Without it, your sales engine stops running.

 

Like oil, data needs to be refined.
Or else, it won’t fuel your sales machine.

 

The problem is that B2B data has a very short shelf life.

  • 24% to 36% of your CRM data decays each year Tweet this!
  • 25% of sales contacts are invalid at any given time

 

Poor data causes reps to waste 27.3% of their time,
and ends up costing you 12% of revenues.

 

The good news is that,
by following a few simple data hygiene best practices,
richer data-driven sales conversations are always within your reach…

 

Learn how to Utilize a Data-Driven Approach to Generate Technology Leads!

 

#1 Find out what’s wrong

  • Start with a thorough audit of your CRM
  • Interview key data handlers and users
  • Identify what types of errors and potential issues you encounter

Related: Not Just an Address Book: 4 Hacks to Turn a CRM into a True Sales Tool

 

#2 Fix what’s broken

  • Validate data entry errors and typos first
  • Research and update inaccuracies like phone numbers, email addresses, etc.
  • Define rules for merging and removing duplicate records

Related: Symptoms of an Unhealthy Email Marketing List (and How to Clean It)

 

#3 Fill missing values

  • Use the main company phone number as a placeholder until you obtain a direct line
  • Infer email addresses from common company-specific email patterns
  • Populate empty fields with data from publicly-available sources and third-party providers

 

#4 Fit data together

  • Follow standard naming conventions for contacts and businesses
  • Make sure to use consistent abbreviations and punctuations throughout a column
  • Create formatting rules for categorical fields (e.g., job titles, industries, etc.)

 

#5 Feed into a data management process

  • Plan for each stage of the data lifecycle (from collection to removal)
  • Automate as much as you can, but keep humans in the loop
  • Farm out a specific task when you don’t have the resources to do it in-house

Related: Is Bad Data Hitting You Hard? Here’s How to Roll with the Punches

 

Keep in mind that data hygiene is a continuous process, not a one-time thing.
Always go back to the 5 F’s:

  • Find

  • Fix

  • Fill

  • Fit

  • Feed

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

Do you want more leads, opportunities, and sales?  Talk to an Expert!

Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

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Sales Call Success with A Perfect Telemarketing Script

Sales Call Success with A Perfect Telemarketing Script

Many people have become allergic to cold calls these days. Ask any telemarketer, and they will tell you how people hung up on them, even slammed phones, when they suspect they are talking to telemarketers.

You cannot blame people for doing so because there are organizations who have given telemarketing or cold calling a bad rap. Despite the bad news, it does not mean that telemarketing is dead. In fact, it remains one of the strategies companies use, even the Fortune 500 companies, to drive revenue.

However, if you are still using dated cold calling techniques, better not do it at all. Many changes have happened over the years, so if you are serious about telemarketing, here are a few tips for creating a successful telemarketing script.

 

Let’s start with the opening:

 

Hello. My name is Thor Odinson.

I’m calling up tech startups in the area to check if they will be a perfect match for our lead generation beta program.

In a nutshell, we help you connect with your target buyers in any market and industry.

Does it sound interesting to you?

 

Now, let’s break down it down to see why this is the perfect introduction.

 

Hello. My name is Thor Odinson.

 

It seems like a no-brainer to start with your name when you introduce yourself. However, it will surprise you that many people forget this important step.

Telling your prospect who you are, establishes context and trust. More so, a name makes the call more human than sounding like a bot.

Set aside your pitch for a minute. Forget about small talk. People already know that chatting about the weather is BS. It might sound friendly, but if they don’t know who they are talking to, they will not spare any minute to hear the rest of what you say. Besides, you have interrupted them from whatever important they are doing.

 

Get to the point. It shows that you value their time.

 

I’m calling up local startups to check if they will be a perfect fit for our lead generation beta program.

 

The words have been chosen carefully. In that one single sentence, you were able to:

  • Show your prospect who you’re helping (tech startups)
  • Tell them where you are from (in the area)
  • Who you are looking for (perfect match)
  • What your company offers (lead generation beta program)

Notice that we used “tech startups” rather than “customers” or “prospects.” That’s because you are making an exploratory call. We also use “beta program” to show them that you understand the language they are speaking (remember you are talking to tech startups).

Just a note: The details of your script depends on your target audience and what you are offering them.

 

Going in for the kill minus the fluff

 

In a nutshell, we help you connect with your target buyers in any market and industry.

 

In less than 10 seconds, you have delivered your elevator pitch clearly and briefly. According to experts, your elevator speech should not exceed 20 or 30 seconds more. According to the Harvard Business Review, if you can hook your prospect in the first 8 seconds, they will allow you to drive your message without giving you a hard time.

Your prospects don’t have the patience, especially if you are cold calling them; so make that first 8 seconds count.

 

Does it sound interesting to you?”

 

The question allows your prospect to say no at the first opportunity, so why should we use such question?

Think about this:

If you make small talk and proceed to your sales pitch, your prospect might be polite enough not to hang up on you. However, he or she will spend the rest of the call thinking of reasons how to end his or her call with you.  You wasted both of your time.

On the other hand, if you allow your prospect to say no at the earliest time possible, you can extract more information from him or her. It allows you to extend the conversation even if for just a few more seconds.

 

Before we continue with the script, let’s take a look at the whole script structure:

Opening

You should have raised your prospect’s curiosity at this point before you deliver your elevator pitch.

Qualifying

Learn more about your prospect, their needs, their problems,  and their processes. Here are a few questions to ask:

  • What is your current (ABC) process?
  • What kind of customers do you cater to?
  • How do you find a solution to (ABC)?

Related: How to Skillfully Recognize and Respond to True Buying Signals

Test Closing

At this point, you try to find their decision timeline, price sensitivity, and other relevant information.

  • We would like to start in (start date)
  • Is that okay with you?
  • The program has a considerable discount. It is (amount) per month/per day.
  • How does the decision-making process in your company work?

Next Steps

You schedule what happens next and get the necessary contact details.

  • Amazing. It sounds like a perfect fit. I’ll send you more information about us and schedule a call next week to answer any questions you might have.
  • What’s the best email to send you the invite and the information?
  • What is the ideal time to sit with you next week?

Related: ‘Don’t Talk With Your Mouth Full!’ and Other Sales Call Tips from Mom

 

Scripts should not limit your conversation

You have a script, but that should not make you sound like a robot nor should it limit your conversation. Scripts are primarily there to help you deliver your message with clarity and brevity. They also help you polish and develop the sales process as well as increase your sales IQ. They also help you adjust or make changes quickly during the conversation. Most importantly, scripts allow you to listen well to your prospects, enabling you to gain a better understanding of them and their company. In other words, scripts help you perform well.

Related: 4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do [VIDEO]

 

Scripts do not prevent rejection

You now have an excellent telemarketing script, but that does not guarantee that you will get a “Yes” all the time. You will still get a no, but you have to embrace the “nos” you are getting.

Why?

Because they will give you insight. Understand why your prospects are saying “no” to you.

More often than not, it’s not really because they are not interested in what you offer. To lessen the percentage of rejection, present the value you have to provide early on during the conversation.

Related: How to Handle Early Sales Objections, According to Science [VIDEO]

 

Now, it’s your turn to polish your telemarketing script.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

Take a minute to check out these resources:

 

Elevate your business! Contact us 

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Phone Sales Closing Techniques That Will Get You More Deals
Telemarketing Mistakes That Expert Salespeople Still Make
The 5 F’s of Data Hygiene for Deeper Sales Conversations

Track These KPIs and Learn How to Increase Sales Call Volume [VIDEO]

 

Telemarketing still pretty much remains a numbers game.

 

To deliver results, calls need to be made at scale.

 

Not convinced?

 

Let’s do the math…

 

Let’s say your funnel looks like this:

15% of contacts you reach are decision makers
25% of decision makers contacted become qualified leads
50% of qualified leads become sales-ready

 

If you want your reps to meet 20 opportunities,
you need to call up over 1,000 prospects.

 

Keep in mind that’s all based on some pretty decent conversion rates.

 

If those percentages go down,
you have to call more contacts to hit your targets.

 

That’s why you need volume to get results.

 

To manage and improve sales call volume,
keep a close eye on these 4 crucial metrics…

 

Humanize your marketing automation and lead nurturing process. Learn more on Lead Nurturing: The Callbox Way.

 

#1 Calls Per Hour

  • This shows you the average rate an agent/rep places calls.
  • High calls-per-hour numbers are generally a good sign.
  • But when this metric is too high, it indicates low-quality conversations.
  • So, don’t look at this metric by itself.

 

#2 Average Call Length (Average Talk Time)

  • This indicates how much time an agent/rep usually spends on each call.
  • You want to keep average talk times below some threshold.
  • But very low call lengths can also mean low-quality conversations.
  • To understand this metric, also look at script complexity and amount of admin work required.

Related: 5 Data-backed Tips for Better Phone-based Sales Presentations

 

#3 Occupancy Rate

  • This is the ratio of time spent on calls versus time spent between calls.
  • It tells you how efficiently agents/reps use their time.
  • Occupancy rates greater than 1 indicate agents are spending more time calling than not calling.
  • If it’s below 1, it means something is keeping an agent preoccupied between calls.

 

#4 Calls Per Record

  • This shows how many times an agent/rep dials a record, on average.
  • It tells you how persistently agents pursue each contact.
  • Keep in mind that it takes up to 18 touches to reach a lead.
  • So, always be sure this metric is flashing on your dashboard.

Related: 5 Winning Sales Cadence Examples (and Lessons to Draw from Them)

 

To start managing your sales call volume, keep track of:

  • Calls per hour
  • Average talk time
  • Occupancy rate
  • Calls per record

 

 

Reach the right prospect at right time. Learn more about SMART  Calling!

SMART Calling: What’s the Edge?

Nurture your leads today and improve your sales numbers! Dial +1 888.810.7464

 

Author Bio:

Rebecca Matias
Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter, Facebook, and Google+.

 

 

 

Get targeted sales leads or a sample sales and telemarketing script

Ready to talk? Contact us 

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Phone Sales Closing Techniques That Will Get You More Deals
Telemarketing Mistakes That Expert Salespeople Still Make
The 5 F’s of Data Hygiene for Deeper Sales Conversations

‘Don’t Talk With Your Mouth Full!’ and Other Sales Call Tips from Mom

Don't Talk With Your Mouth Full! and Other Sales Call Tips from Mom

Genetically speaking, you’re more like your dad than your mom. But just because you inherit more of your dad’s DNA doesn’t mean your mom plays a lesser role in shaping who you are. In fact, a Gallup poll finds that more than half (53%) of adult Americans believe their mothers have a stronger influence in their lives.

So, in celebration of Mother’s Day, today’s post revisits some of the timeless pieces of advice mom gave us when we were growing up. We might not have realized it back then, but these nuggets of wisdom kept us healthy, got us out of trouble, and prepared us to become responsible adults.

And now, these same old “momisms” can help us engage in better sales conversations with our leads and prospects. Here’s how:

 

1. Always say “please” and “thank you”.

As a young person, you probably lost count of how many times your mom told you to mind your manners and be polite. As your mom explained, saying “please” meant you acknowledge someone had to go out of their way to do something, while “thank you” meant you were grateful for the effort.

Clearly, your mom was on to something. Saying “please” and “thank you” during sales calls isn’t just good manners, it’s good sales practice, too. According to stats cited by Converza, calls that convert are twice more frequently handled by agents with good phone etiquette.

Related: 4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do [VIDEO]

 

2. Do your homework

Even the most laid-back mom in the world frequently tells her kids to turn off the television and go do their homework. That’s because mothers understand the value of completing assignments and know the best use of their children’s time.

It’s easy to see why this age-old piece of motherly advice is relevant to doing sales calls. Around 42% of sales reps feel they don’t have enough information before calling a prospect, which is surprising given that being unprepared ranks as one of the top turn-offs for B2B buyers.

 

3. Don’t talk with your mouth full.

When your mom kept barking at you not to talk with your mouth full, she wasn’t just trying to make you conform to some arbitrary dinner table convention. She wanted you to avoid forming socially awkward, potentially wasteful, and possibly unhealthy (think choking) habits.

But beyond practicing good table manners, keeping your mouth shut while chewing helps you appreciate the importance of doing one thing at a time. Just as there’s a time for engaging in conversations over dinner and a time for finishing your plate, the various activities that make up a sales call also need to follow time management best practices to be effective.

 

4. Don’t break your arm patting yourself on the back.

Whenever we got a little carried away with self-congratulations, mom was always there to serve us a slice of humble pie. She just seemed to know how to help us strike a balance between modesty and confidence.

It turns out we could also use a healthy dose of humility in our sales calls. An analysis of more than 25,000 sales calls discovered that the most effective calls all tend to avoid self-promotional language, sidestep criticizing competitors, use collaborative terms, and focus on prospects’ pain points/objectives.

 

5. What part of ‘no’ don’t you understand?

Remember that time you saw a really cool toy commercial and begged your parents to buy it for Christmas? Or when your best friend got a pet snake and you wanted to get one too? Each time you asked, it was always mom who voiced out her disapproval using this classic line, which by now should be permanently drilled into our heads: “What part of ‘no’ don’t you understand?”

As reps, we’re trained and equipped to handle prospects’ objections, but sometimes a “no” really means “no”—no matter how we try to get around it. In certain situations, it’s better to leave uninterested prospects alone and move on, instead of pushing for a meeting or a sale.

Keep in mind that only 17% of sales people believe they’re pushy while half of the prospects think they actually are.

Related: How to Handle Early Sales Objections, According to Science [VIDEO]

 

6. “I don’t know” is not an answer.

Nothing annoyed mom more than hearing an “I don’t know” from her kids. When mothers asked us about something, they always expected definite answers. But more often than not, due to any number of reasons, we’d rather not answer her directly.

Every time we come across an undecided prospect (or a prospect pretending to be one), it saps the momentum out of the sales call. That’s how your mom probably felt, too. So, never take “I don’t know for an answer” to your sales questions.

To get clearer responses, keep your questions simple, ask about one thing at a time, make sure your questions follow a logical sequence and sell prospects on the next step (not the deal).

 

The Takeaway:  Mom’s wise words still ring true in our adult lives. As sales professionals, these timeless lessons also give us practical guidance to approach how we do what we do. With that, we say:

To all mothers out there, happy Mother’s Day from the Callbox team! Thanks for making us what we are today.

 

Author Bio:

Judy Caroll

Judy Caroll is a marketing executive at Callbox. She is a blogger, online marketer and loves to share with you the best stuff in sales and marketing. Follow Judy on Twitter and Google+.

 

Got some mom advice that you can apply in your B2B sales calls?
Share mom’s wisdom in the comments! 🙂

 

 

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4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do [VIDEO]

 

By 2050, machines will take over half of all jobs.

… and telemarketers will be the first ones to go.

 

An Oxford study says

there’s a 99% chance
AI will replace human telemarketers soon.

 

But until AI learns how to build genuine rapport,

sales calls will remain a person-to-person interaction.

That’s because there are four building blocks of rapport

that only we humans can do for now.

 

#1 Listening and Empathy

Talking about oneself releases feel-good chemicals in the brain.

It’s even more rewarding with a person who’s really listening.

How Not to Sound Like a Machine:

Start with an open-ended question;

let them share a bit about themselves.

 

#2 Being Authentic

People do business with people they like.

No matter how well AI mimics human speech,

there’s nothing like the real thing.

How Not to Sound Like a Machine:

Let the conversation flow naturally and show genuine interest,

but don’t overdo it.

 

#3 Finding Common Ground

AI knows more about your prospects than you do.

But only people can connect and find common ground in a conversation.

How Not to Sound Like a Machine:

Bring up interesting tidbits that prospects can relate to.

Build on these points at different moments in the call.

Related: 5 Data-backed Tips for Better Phone-based Sales Presentations

 

#4 Creating Shared Experiences

The secret to building rapport is creating shared experiences.

Whether it’s defining the prospect’s problem or identifying a solution,

working together brings people closer.

How Not to Sound Like a Machine:

Turn sales calls into collaborative brainstorming sessions.

Use “we”, “our”, and “us” in the conversation.

 

Rapport is a two-way connection between people.

It’s going to stay that way unless machines master these four skills.

 

 

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Contact us or Dial 888.810.7464

 

 

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6 SMART Calling Essentials For Better Telemarketing Results

6 SMART Calling Essentials For Better Telemarketing Results

One of the most frustrating and (perhaps) scariest aspects of sales is cold calling. No matter how professional and trained your sales team is, calling a prospective client for the first time without prior notice is intimidating.

The reason is simple – no one wants rejection and when you cold call, there’s a bigger possibility of getting turned down.  But this does not have your story because there’s a better way how to do it.

 

#1 Get SMART

SMART Calling – Sales & Marketing At the Right Time – enables the sales team of a business or company to reach their target at the time they are ready to make the decision. It is based on different sets of data and factors,  which give you an insight which prospect should be pursued first. It goes beyond getting a list of the right prospects. It also tells you which of these prospects are ready to make the decision and WHEN to call them.

Let’s say for example that your target is hospitals, and you know that a third-party pharmacy makes the buying decisions. You just don’t let your sales team barge into their door and deliver the sales spiel. Instead, you patiently wait for the right time to pounce. It is done by studying the online behavior of your prospect including lead scores and KPIs.

Related: 5 Winning Sales Cadence Examples (and Lessons to Draw from Them)

 

#2 Forget about  the Script

Yes, a sales script is very helpful, especially when training new candidates. It also provides confidence to someone who is shy or anxious about talking on the phone. Most of all, it helps you steer the conversation to where you want it to go.

However, there’s a couple of problems with using a sales script: first, it sounds fake. Customers are more informed nowadays than before, and they can tell whether you are using a practiced spiel or not. Second, sales scripts get you stuck in a routine. They might be quite useful, but it also stops you from discovering a better alternative.

Related: Don’t Waste a Moment! See Sample Cold Calling Scripts

 

#3 Record and Analyze Your Calls

People tend to be self-conscious when they talk to prospective customers on the phone. Thus, they tend to change the tone and texture of their voice. Your sales people are not immune to this.

A good exercise is recording your sales call and let your sales team listen to them. It makes them collectively aware of the techniques that work, the mistakes they’ve made, and the things they need to improve.

Aside from recording your calls, using analytics tools can also help you thoroughly dissect your calls, including the turning points of the call and the important keywords that engages the customer. It will also help you brainstorm new strategies and techniques to improve your team.

 

#4 Set Goals

Goals are powerful – that’s a no-brainer; thus, it makes perfect sense why your sales team should have them. Goals help them measure their success and tells them where they are at. If they know where they are, they are motivated to continue and push themselves to reach the goal.

Here’s a tip with regards to goal setting: do not make short and long-term goals. You should also set individual and group-focused goals. It will not only encourage them to work together but will also push them to improve as they engage in a bit of friendly competition.


Check out our recently published Client Success Stories


 

#5 Make Your Calls Short and Sweet

Three minutes per call is enough. Don’t chat with your prospects and never give them the impression that you are. Remember that you have a mission, a goal to fulfill and you need to focus on that. Be quick and straight to the point. After that, go on to the next prospect.

Don’t forget to take a break as well. Experts advise taking a 5-minute call after every 15 calls you make. During this time, relax and de-stress, so you’re refreshed when you get back on track.

Related: How to Structure a Successful B2B Sales Call Blueprint

 

#6 Experiment and Observe

Not because your strategy is working means you keep on doing that nor should you be comfortable with it. If you want to keep on improving, you need to be agile, dynamic, and innovative, even if it means deconstructing current strategies and experimenting with different approaches.

Observe how your experiments progress – keep the strategies that work and throw those that don’t. Soon enough, you will discover something worth pursuing.

 

A Final Note

Unlike tips like starting your call with a positive story, the above are strategies and methodologies with long-term effects. You can apply them, again and again, to help your sales team improve and learn by themselves. Accordingly, they will not produce immediate results, but when applied over the course of time, they can give you the positive results you’ve been waiting for.
 

Looking to generate more leads?

Contact us or Dial 888.810.7464

Add us on WhatsApp +65 8232 2417

 

 

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How to Handle Early Sales Objections, According to Science [VIDEO]

Objections pop up anywhere in the sales process.

We know they prevent deals from closing.

But they also stop sales conversations from moving forward.

That’s why you need to handle early sales objections.

With a little help from science,

these obstacles become guideposts.

Related: 4 Ways to Get Past Gatekeepers and Reach Prospects Every Time [VIDEO] 

 

Objection: “Just send me some info…”

How to Respond:

“Sure, I want to make sure I send the right info. Tell me more about…”

Why it Works:

  • This uses the ‘Context Effect’ in psychology.
  • The context surrounding an event affects how it’s perceived.

Related: How to Respond to “Send Me More Information” 

 

Objection: “We already work with your competitor.”

How to Respond:

“That’s great. What results are you getting?”

Why it Works:

  • This response reverses the direction of change.
  • It’s the best way to overcome status quo bias.

Related: The Perfect Response to “We Are Currently Working With Your Competitor”

 

Objection: “Call me back in 6 months…”

How to Respond:

“What are your company’s other priorities right now?”

Why it Works:

  • Prioritizing activities is better than time management.
  • Best-selling author Rory Vaden shows this approach defeats procrastination.

Related: 5 Winning Sales Cadence Examples (and Lessons to Draw from Them)

 

Objection: “We don’t have any budget right now.”

How to Respond:

“That’s okay. I’m not calling to sell you anything today.
But if I could ask you about…”

Why it Works:

  • This response shows empathy.
  • Harvard neuroscience research finds that trust depends on empathy.

Related: The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

 

Try these tactics out for yourself
…and take the conversation to the next level.

 

 

Read the latest updates on The Savvy Marketer’s Blog

Get targeted sales leads or a sample sales and telemarketing script

Contact us or Dial 888.810.7464

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

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The Digital Marketer’s Guide to Telemarketing Performance Metrics

The Digital Marketer’s Guide to Telemarketing Performance Metrics

In 1967, a PR consultant named Murray Roman launched the first-ever phone-based mass-marketing campaign. The project hired and trained 15,000 housewives to place a total of one million calls per day on behalf of Ford Motors. The campaign’s goal wasn’t to generate sales, but to identify likely automobile buyers (i.e., lead generation). This project gave birth to outbound telemarketing, and right from the outset, it was data-driven to the core.

According to a 1976 Harvard Business Review article, Murray Roman’s campaign collectively reached more than 20 million contacts. Each call followed a carefully-prepared script and lasted under a minute. The campaign generated a total of 340,000 leads (or 1.7% of contacts reached), handing off about 2 leads per day to each of Ford’s 23,000 dealer salespersons, who in turn managed to convert 187,000 of these leads into qualified opportunities (leads planning to buy in 6 months). All in all, the campaign helped Ford sell 40,000 units for a total of $24 million in revenues.

Related: What Makes an Outstanding Telemarketing Campaign [for All Types of Industry]

Half a century later, outbound telemarketing remains as data-driven as ever. With its new role in the modern digital marketing toolkit, telemarketing boosts marketers’ performance by delivering leads at scale and producing results in real-time. Given this channel’s current function, the success of today’s telemarketing campaigns, argues Robert Howells of the Global Marketing Associates, hinges on better use of data.

One crucial data-related aspect that needs a major rethink is telemarketing performance metrics. As the channel evolves, so do the yardsticks used to measure performance. Today’s marketers rely on a dizzying array of metrics and indicators to gauge how well each component of their strategy is working, including telemarketing. Modern telemarketing performance metrics help marketers answer five key questions about their campaigns:

  • Database Quality – Is your database accurate and relevant?
  • Activity and Volume – Are you making the right number of calls?
  • Reach Rate – Are you talking to the right people?
  • Conversions – Are calls driving the desired action?
  • Costs, Revenues, and ROI – Is your campaign making or losing money?

These are the five areas to look at when evaluating telemarketing performance—whether you’re running campaigns in-house or outsourcing to an agency. In this post, we’ll go over some important metrics to keep track of under each performance category and find out how to make informed decisions based on the numbers.

UPDATE: Here’s  a neat infographic for a visual overview

A Visual Guide to Telemarketing Performance Metrics [INFOGRAPHIC]

 

Database Quality

If telemarketing had a set of axioms that fundamentally defines how it works, then The old adage “it all starts with the list” would surely be part of it. Data quality impacts every other area of telemarketing—from call volume to conversions to ROI—that having the right list means already winning half the battle. To make sure your (or your agency’s) list always stays up to snuff, keep a close eye on the following metrics:

Overall List Health

To get a feel for the overall quality of a telemarketing database, you need to track the ratio of known errors to the number of records. These errors include missing values, duplicates, invalid contacts, data entry errors, etc.

Related: Declare Your Independence from Bad Data: A 5-Step Plan

Segmentation Fields

Another crucial measure of telemarketing data quality is the level of segmentation a list allows. Does your list contain valid industry codes? Does it let you segment into different job titles? Does it create redundant segments? How well do the segments match your target buyer profiles or personas?

List Penetration Rates

Data quality directly affects the number of positive contacts, the number of conversations with decision makers, and the number of conversions your campaign generates. That’s why, when expressed as a percentage of total records, these three ratios offer valuable insights on the accuracy and relevance of your list (these metrics are discussed in more detail later).

New Information Gathered

Telemarketing campaigns also provide great opportunities for businesses to update and enhance their marketing data. That’s why tracking the amount of new information obtained or verified through phone calls gives you some idea on the quality of data you’re working with. How many new records were you able to add? How many fields did you update or verify?

Related: Why Customer Profiling Could be the Best Investment your Company Makes

 

Activity and Volume

Telemarketing still pretty much remains a numbers game. To drive real conversations and conversions, campaigns need to scale call volume and activity. But there’s more to monitoring volume than simply counting and adding up the number of calls made. Effective telemarketing campaigns keep track of:

Calls per Hour

This metric indicates the average rate at which an agent or rep places calls. While high calls-per-hour figures are generally a good sign, the quality of each call matters more than quantity alone. Also, there’s a lot of non-agent factors that impact call-per-hour numbers—such as script complexity, dialer system efficiency, and pre-call/post-call work required—which skews benchmarking. That’s why this metric shouldn’t be taken in isolation.

Average Call length (Average Talk Time)

This is the average amount of time an agent or rep spends on each call. It’s good practice to keep calls under a specific number of minutes, but very low average talk times can indicate poor quality of conversations. To make meaningful comparisons, make sure you take factors like the length of the call script and admin work required.

Occupancy Rate

This metric refers to the time an agent or rep spends on calls versus the time spent between calls. Occupancy rates tell you how productively agents allocate their time. If this number is greater than 1 (or 100%, when expressed as a percentage), then agents are spending more time actually calling than doing things in between calls.

Calls per Record

According to data cited by HubSpot, It takes 18 calls on average to actually reach a B2B buyer. While this may or may not be the case for your industry or target market, most B2B leads today require more than one attempt to contact. That’s why the calls-per-record metric is a crucial number to keep an eye on.

Related: 6 SMART Calling Essentials For Better Telemarketing Results

 

Reach Rates

Steli Efti over at the Close.io blog points out that most marketers spend 90% of their efforts just trying to reach decision makers. This means only a small portion of their time actually goes to having conversations with the right prospects. Not surprisingly, one thing that separates top-performing campaigns from the rest is the ability to improve reach metrics, such as:

Positive Contact Ratio

This refers to the percentage of dialed records where agents are able to speak with the target contact. When this metric is low, it indicates agents or reps aren’t reaching enough prospects. Persistently low positive contact ratios can mean there’s an underlying problem with list quality or outreach tactics.

Related: 4 Ways to Get Past Gatekeepers and Reach Prospects Every Time [VIDEO]

Abandonment Rate

Abandonment rate is the percentage of calls which aren’t picked up by the target contact. This can also include answered calls ended while still being routed to a live agent or rep. Convoso recommends keeping abandonment rates under 5%. Anything beyond this needs a closer look.

Unique Decision Maker Conversations

For campaigns that require multiple touches with a decision maker, focusing solely on the total number of conversations can overstate reach rates. That’s why you also need to look at the number of unique decision maker conversations. This metric gives insight into data quality as well as lets you compare initial contact versus callbacks and follow-ups.

Related: Things to Do When Dealing With A B2B Prospect that’s Difficult to Reach

Requests for Information (RFIs)

This metric looks at how many positive contacts asked for materials about the offer or company. Tracking the number of RFIs allows you to drill down further on a campaign’s reach rates. There are two ways to look at this metric: as a gauge of how well agents handle the “send me more info” objection, and as a measure of a prospect’s interest.

Not Interested

Monitoring how many uninterested contacts agents identify also provides valuable insight on several campaign components. A very high number of not interested prospects can mean you’re targeting the wrong audience, but it can also indicate that agents are doing a good job filtering unqualified leads.

 

Conversions

Modern marketers now use telemarketing to achieve a wide range of goals. This broadens how we define “conversions”. Telemarketing conversion rate now refers to the percentage of calls that result in a specific action from the prospect. Radius suggests tracking the following outbound conversion metrics:

Lead Conversion Rates

This is the percentage of decision makers reached that qualify as leads. Again, what constitutes as a lead will depend on the campaign goal (schedule a face-to-face meeting, sign up for a free trial, verify some information, etc.).

Call-to-Close Ratio

This is the percentage of telemarketing-generated leads that actually convert into paying customers. Depending on the sales process, conversion into sales can take place right after the lead is handed to sales or at the end of a longer nurture cycle.

Calls per Outcome

This metric tells you how many calls it takes to get a result (conversion). In some ways, it can be thought of as the flipside of lead conversion rates. Calls per outcome measures how efficiently a campaign generates results and you largely want to minimize this metric.

Related: How to Use the 3 Levels of Pain Points for Better Sales Conversations

 

Costs and ROI

Conversions directly impact a campaign’s costs and returns. To get a 360-degree view of telemarketing performance, you also need to look at whether the money you spend on telemarketing is actually producing value.

Cost per Lead and Cost per Opportunity

This is the total costs incurred in the campaign divided by the total telemarketing-generated leads (or opportunities). When done in-house, telemarketing costs can include direct costs (staff, telecom, database, software, etc.) and overhead. But when outsourced to a third-party agency, costs are more streamlined and transparent.

ROI

Telemarketing ROI is the revenues attributable to the channel divided by the total telemarketing costs. But because modern telemarketing is just one component in a revenue-generating machine, it can be a bit of a challenge to determine how much of the revenues telemarketing actually contributes. This is usually estimated through attribution models such as first touch, last touch, weighted, time decay, linear, and position-based attribution.

Related: Going Beyond the 500% ROI: How to Integrate Telemarketing with Other Channels

 

The Takeaway

Telemarketing performance metrics help you uncover problem areas and rooms for improvement in your campaign. But keep in mind these numbers are only averages, summaries, and headline figures. They only tell you part of what’s going on. To really get the full story, you have to dig deeper into the components that make up your telemarketing strategy: the list, the script, the audience, the agents, and the calls themselves.

 

How do you use telemarketing performance metrics data to improve your calling campaign?

Share your insights in the comments! 🙂

 

 

Get targeted sales leads or a sample sales and telemarketing script

Ready to talk? Schedule a consultation 

or Dial 888.810.7464 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Phone Sales Closing Techniques That Will Get You More Deals
Telemarketing Mistakes That Expert Salespeople Still Make

4 Ways to Get Past Gatekeepers and Reach Prospects Every Time [VIDEO]

 

 

On average, seasoned reps get past gatekeepers only 13% of the time.
For newcomers, that number goes down to 1%.

With the 4 proven sales call best practices in this video, you’ll be able to reach prospects every time you dial.

But first, let’s understand what gatekeepers really do.

When gatekeepers screen out calls,  they’re really just doing two things:

  1. Keeping the wrong person away from the boss
  2. Letting the right person reach the boss

Clearly, you want to find yourself in the second scenario.

Here are 4 ways to make this happen…

 

#1 Get yourself referred

The top 2 reasons why executives meet with sales reps are:

  1. Referrals from people in their companies
  2. Referrals from trusted external sources

So, leverage your network and ask for an introduction.

#2 Connect with the prospect before calling

Avoid gatekeepers by making prospects expect your call

  • Send a short intro email
  • Ask for industry-specific advice via LinkedIn or Twitter

The point is to build a relationship well before dialing.

Related: 5 Winning Sales Cadence Examples (and Lessons to Draw from Them)

#3 Mention something you learned about the prospect

Show gatekeepers you’re someone who knows about the prospect

  • Point out a recent award, published post, or announcement by the decision-maker
  • Explain how your call relates to the prospect’s role

The idea is to avoid sounding like you just called out of nowhere.

Related: SMART Calling: What’s the Edge?

#4 Stay in charge but be diplomatic

Keep in mind that the person who asks the questions controls the call

  • Always redirect with a question
  • Resist the itch to pitch

Gatekeepers don’t have the authority to approve your offer, so stay firmly in control.

Now, try these 4 ideas out on your next sales call.

 

 

Read the latest updates on The Savvy Marketer’s Blog

Get targeted sales leads or a sample sales and telemarketing script

Contact us or Dial 888.810.7464

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Phone Sales Closing Techniques That Will Get You More Deals
Telemarketing Mistakes That Expert Salespeople Still Make
The 5 F’s of Data Hygiene for Deeper Sales Conversations