Have You Thought Of Optimizing Your Emails For Search Engines? [GUEST POST]

Have You Thought Of Optimizing Your Emails For Search Engines?

It is a known fact that digital marketing strategies like content marketing and search engine optimization go hand in hand. But have you ever considered optimizing your emails for search engines? Though there is no direct connection between the two, using search engine optimization for your email marketing strategy can work a great deal in enhancing your customer base.

93% of online experience begins through a search engine. Also, with 59% of B2B marketers considering email as the most effective revenue generation channel, wouldn’t optimizing it for search engines further double up the revenue? Well, this is the reason 61% of marketers consider improving SEO as one of their priorities amidst their various inbound marketing strategies.

In fact, the statistics say that in 2018 search engine optimization will have the largest share in the marketing budget of any firm. Your competitors might be among them too. So, it’s high time you leverage search engine optimization for your email marketing campaign and get a competitive edge over others. Want to know how can you use SEO for your emails? Here are a few great ways to do it.


Make your text keyword rich

You can optimize your emails by including keyword-rich text within it. You can start by putting keywords in the subject line and the body content of your email. Using H1 and H2 tags can also be a good way of optimizing. Further, if you are adding images, make sure you use alt tags with keywords in order to make the images SEO friendly.


Incorporate a linking strategy

Use links in your emails to convert the subscribers into customers and increase your visibility. You can even expand your linking strategy by including links that would be relevant for your customers. Incorporating links of your newsletters and social media links of your various online portals are sure shot ways of driving more traffic and optimizing your email campaign.


Go for unique landing pages

Marketers send a lot of promotional emails regarding their various products and services. Sure, it is a good way of attracting subscribers, but it would become great only when you create unique landing pages for each of your promotional email. Generic landing pages don’t have that kind of effect. With every unique landing page, you get the opportunity to include inbound links, optimized keywords etc. This can work wonders for improving your search engine results.

Related: Essential Components of a Lead-generating Website


Make way for blog promotion

Every business these days invest in blogs to improve their search engine rankings. So make way for promoting your blog contents. You can do it by including the blog link in your emails. Analyze the most popular content pieces in your blog and send it to your subscribers. In fact, it would be better if you segment your customer base and send them personalized content resources based on their interests, preferences, and pages they have visited. It wouldn’t only drive the traffic on your blog but also increase the relevancy of your emails.

Related: How to Convert Abandoning Visitors Into Subscribers


Optimize your emails for mobile

Do you know out of every 10 email users, 8 of them access their email account through mobile? So if you don’t optimize your emails for mobile, chances are people won’t click on it. Therefore, in order to increase your click-through rates, design your emails in a mobile-friendly way. From images to the content, everything should load well and be visible in single column viewing format. Doing so would increase the visits on your website and in turn improve your visibility on the Web.

Related: 10 Undeniable Ways Mobile is Reshaping B2B Marketing [INFOGRAPHIC]


Offers always work

Everyone loves offers and discounts. And your email audience is no different. So, extract its benefits and give them special offers and discounts based on their specific interests. This would motivate them to visit your website and they might even convert. With search engines paying attention to metrics like click-through rates, time on page etc., enhancing your site engagement through offers can improve your ranking considerably.


Consider optimizing your CTAs

Keep optimizing your CTAs to enhance the click-through rates. You can do it through A/B testing. From analyzing the text and font to positioning and color, everything can be tested and modified according to the subscriber’s taste. Remember, even a minor change in the CTA can have a big impact on your email campaign. In fact, it can help in attracting traffic back to your website. This, in turn, can improve your search engine optimization in a great way.

Related: 5 Strong CTA Examples (with Solid CTRs and Conversions) to Learn From


Target your loyal customers

There are plenty of subscribers who are highly engaged with your brand. So, leverage their loyalty to improve your search engine optimization. Since they are genuinely interested in your products and services, their chances of paying attention to your CTAs, surveys etc. become higher. You can target them with interesting content and even reward them for their continuous support.


Ask for reviews

When a customer reviews your product or service, Google may display it with your business profile. Therefore, it is always good to ask for reviews from your satisfied customers. Send them an email and request to put a review for your business on Google, Yelp or any other third-party website. Positive and good reviews help in improving your local search engine ranking and work a great deal in facilitating search engine optimization.


Keep a check on your email performance

It is important to know how your email campaign is performing. You can do it through Google Analytics. All you need to do is set up a tracking URL to keep a check on your email traffic. It would give you an insight into the effects of your emails on search engine optimization and help you find ways to take corrective measures.

Related: The Only Guide to Email Marketing Analytics You’ll Ever Need


Include canonical tags

It is a good practice to include email archives on your website with their respective canonical tags so that Google knows the destination links.

Your HTML code will look something like this:

<head>area<link rel=“canonicallink” href=“https://www.callboxinc.com/blog/email-marketing”/>

In case you have related content on your blog and emails both, Google crawlers may not be able to interpret the pages right. By putting canonical tags, you help Google to fetch the correct URL and display it in the search results.


Final thoughts

Optimizing your emails for search engine can help you stand out from your competitors. All you need to do is incorporate it in the right way. To put it in other words, your marketing efforts will start paying off if you make your email campaign SEO friendly. So, include the above-mentioned strategies and see how it helps you enhance your digital presence in no time and of course, increase your conversion rates.


Author Bio:


Jennifer a pro-email marketer for 7 years is currently associated with InboxArmy, a leading email marketing agency providing the best email marketing solutions. Jennifer believes email to be alive and kicking and helps business professionals attract more customers through email marketing. She stays in Grapevine, Texas and you can find her passionately strumming guitar and reading blogs of Email Marketing at leisure.



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Which Music Genre Matches Your Selling Style (Blog Image)

Answering Quora: What are the Digital Downloads in Sales Outsourcing?

A Quora member would like to find out the important digital downloads in sales outsourcing and lead generation that most salespeople and marketers include when sending information about their products or services.

quora: What are the digital downloads in sales outsourcing and lead generations?

I don’t know about you but I personally hate reading long emails. Most people don’t like it, especially if they feel like they’re being “sold to”. So, instead of sending out long emails to your target audience in order to provide them detailed information about your products and services, there’s a better way to do it and avoid having deleted emails in the future.

Digital downloadable files can used texts and images to provide detailed information about your products and services without having too much information for people to read to.

Here are some of the important digital downloads in sales outsourcing and lead generation to educate your target audience about your products or services which can help generate sales for your business.


They are a small book or magazines that contain pictures and information about a product or service. Some thinks it’s an outdated marketing tool but showing off your brochures to people is another way of getting their attention to your business as it goes straight to them in your marketing list.

Brochures can help boost sales because it provide customers a direct but more descriptive information as a way to brand and let prospects be aware of your products and services.

Check all our samples brochures here!


Here’s how to make your brochures more effective.


It is an electronic book consists of text, images or both that is readable on computers and other electronic devices. Reaching out to prospects is a good marketing strategy. And by sending information through emails and direct mails will help increase sales. However, one must be creative when reaching out to target audience.

Since eBooks consists of text and images, and are usually for educational purposes, it is a good way to send out eBooks without annoying your prospects. It would be a great opportunity to showcase expertise and in-depth knowledge about our services as one way to convince prospects.

Related: ‘FREE’ Lead Generation Ebooks From 3 Best Brands



Read the 10 Tips To Boost Your EBook Sales on how to create good eBooks that generates sales!


Visual infographics can help drive sales for your business. Businesses are creating infographics to tell their sales stories in a more interesting way than a traditional PowerPoint Presentation.

TIP: Infographics work best if people are looking at it through the drawings. So create one that’s interesting to your target audience. Don’t let your infographic focus too much on selling. There are readers who are only looking for some interesting information but don’t have intentions of buying at all.

Related: How to Effectively Use Research in Creating Marketing Infographics

Case Studies

Case Studies are success stories that show situations and results. It’s a powerful tool that can help increase sales for your business as it is based on facts. How to write a case study and what questions to ask during interviews can be a bit tricky as they seem overwhelming.

Here are some guides on how to write a case study that can boost your sales.

  1. Provide a brief overview of the client or customer.
  2. Describe the challenges encountered. Discuss specific pain points, struggles to make things work and what you did to find a solution.
  3. Explain the process in finding a solutions, both considered and rejected. Describe the solution that works and how it works. Put emphasis on why they chose you over your competition.
  4. Outline the benefits achieved by implementing the solution.

Use some of our case studies as your guide when creating case studies or tweak it to fit your situation.


Videos are becoming more and more popular in promoting products and services.  It has the ability to provide customers information about how your products works and give them detailed information on what’s included in your services. Videos are clickable and people are more likely to share videos than a simple text page. Also, customers are more likely to click on a video thumbnail than on something with no visual element.

Here’s a sample video for your reference:

Smart Calling - Sales and Marketing at Right Time - Callbox

Related: SMART Calling: What’s the Edge?


Create and send digital downloads to your target audience using these guides and start boosting your sales and leads.  


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5 Perky Blogs in the Payroll Industry: Which Content Strategy Stands Out?

How to Make Boring Industries Like Payroll Software 'Marketable'

It’s true that blog posts are effective tools in driving website traffic while indirectly promoting brand awareness for the IT and Software industries (that wouldn’t be one hot topic if they don’t).

But a few questions are boggling my mind:

Will it do the same for the payroll industry?

What topics would mostly grab the reader’s attention and gain more clickthroughs?

Are there any other themes that can be discussed other than HR and Finance?

I wanted to find out the answers myself so I googled some top payroll software providers to see how they managed to stand out among the crowd by optimizing blog posts with useful content and keywords that put them ahead of the race. Here’s a few a things I learn from scraping the search results. Indeed no industry is boring in blogging even payroll software can be perky in some ways.

Check out their blogs and get FREE tips!

Blogging Tip #1: Share ideas on how your clients can leverage time

The idea was clearly pointed out in the article. Simple as it may look, Quickbooks presented ideas and used keywords about finding apps that would best fit their business, attract their target audience, and showed how to optimize time using these apps.

Unleash the Power of Quickbooks Apps - 5 Perky Blogs in the Payroll Industry: Which Content Strategy Stand Out?

Title: Unleash the Power of Quickbooks Apps

To figure out which apps would be most useful, think about where the bottleneck is in your accounting. What’s taking so much time? Where do you see a vulnerability? Whatever your motivation for exploring apps is, I recommend that you spend some time initially thinking through these questions. Ultimately, apps will help you save time by unleashing the power of QuickBooks in a way that is specifically customized for your business needs. ” Read article here..

Related: Content Marketing Hacks: 5 Things You Should Be Writing for Cloud Buyers


Blogging Tip #2: Promote Work-Life Balance.

They call themselves “HR for Humans”, and this is magnified through blog topics that strongly put people and culture together to the fore, by providing notable links to relatively important and beneficial facts in the article  – good move to gain more clickthroughs to increase website traffic.

Employees Go Gaga For These Two Parental Leave Policies - 5 Perky Blogs in the Payroll Industry: Which Content Strategy Stand Out?

Title: Employees Go Gaga For These Two Parental Leave Policies

“A thoughtful solution to paid family leave doesn’t mean productivity ceases. It means employees are ready to give even more to your company and your brand because of how much you commit to them. That is, once they’re able to catch a good night’s sleep.”

Namely has done a great job in drawing a reader’s emotional attraction into their content about parental leave. It featured facts regarding the different HR benefits among companies and the employees’ high hopes on the approval of the proposed extended sick and parental leave. 

Genuine are the companies who never forget to value the family element. Check out this inspiring post by our CEO, Rom Agustin, The Family Element: The Most Important Factor for Callbox’s Success.


Blogging Tip #3: Dare to Compare. 

What’s best about the content is the formatted presentation between FSA and HSA that enables the reader to distinguish each account’s features that fit his needs. The article also used keywords that provide insights to employees on their options of which savings accounts to go with and tips on how employers should manage their employee’s deductions without taking so much from their take home pays.

FSA vs. HSA: What’s the Difference? - 5 Perky Blogs in the Payroll Industry: Which Content Strategy Stand Out?

Title: FSA vs. HSA: What’s the Difference?

“Some companies offer both an FSA and HSA option for the employees on their small business payroll, depending on which health insurance plan they select.  Compare the options between FSA vs. HSA:”

Patriot Software shed light on the difference between Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA). The blog discussed about each account’s features like Eligibility, Annual Dollar Contribution Limits, Account Ownership,  Access to your Money, Usability, Substantiation and Options to Change Contributions.Read article here..

Check out! Is Quality B2B Content DEAD? Do you believe this?


Blogging Tip #4: Bring sunshine. Start off with a positive tone.

Workday gives us a light and easy to read content about aligning HR and business leaders or operations’ views and processes. Most of their blog titles have fancy positive tones. The introductory paragraph did well in stating a common scenario between the two groups, which was supported by a research regarding each one’s priorities for process improvement, but each were given a fair conclusion of how they could affect and support each other to gain streamlined workflow as whole.

Better Together: Areas Where HR and Business Leaders Can Align in 2016 - 5 Perky Blogs in the Payroll Industry: Which Content Strategy Stand Out?


Title: Better Together: Areas Where HR and Business Leaders Can Align in 2016

HR must now do more to help the business understand how engagement initiatives matter, given that this was not an area of focus for other business leaders in this year’s report. HR leaders must connect the dots: Strong employee engagement is critical to achieving business leaders’ main priority of increased customer focus. Read article here…

Featured Blog: 7 Essential Keys to a Winning Content Marketing Strategy in 2016


Blogging Tip #5: Appeal to Reader’s Emotion.

Writing for payroll blogs shouldn’t stop from technical jargon filled article. This particular article about recognizing employee’s’ work and worth in the company uses ideas and keywords that emotionally appeal to both leaders and subordinates, connote positive thoughts and actions, and injects a deeper motivation to the  employees to perform better over time.

Happy Employee Appreciation Day! - 5 Perky Blogs in the Payroll Industry: Which Content Strategy Stand Out?

Title: Happy Employee Appreciation Day!

“A high five. A heartfelt thank-you note. A quick acknowledgement at an all-hands meeting. These ordinary things can bring out the extraordinary in people. When you take a moment to recognize someone’s work, it helps them feel proud of the work they do.”

Gusto stands out in graphics – nice and simple yet vivid representations of the what, how or who the article is all about. Ideas were presented in such a way that a reader could easily picture it out in his mind and likely to recall. Read article here..


Also never forget to relate content with the trending topics like:

Why Best Actor Leonardo DiCaprio is “King of the World” After his Speech at Oscars

Mark Zuckerberg’s Best and Inspiring Response to Grandma Becomes Viral

What IT Leaders can Learn from (the fall of) Nokia


The companies I have searched and the blogs that I have read proved that there’s just so many stories to tell and topics to discuss with other than minimum salary wage laws and tax advisories. Like any other major industries as IT and Software, cogent blogs attract website traffic and promote branding awareness for the Payroll industry just the same.

…making them more “marketable” and stand out among the boring blogging crowd.


Learn how Callbox successfully generate leads for Payroll and other software companies!

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Market Analytics Variables that say a lot about your Online Marketing Strategies

Market Analytics Variables that Say a Lot about your Online Marketing Strategies

Within the B2B landscape, numbers dominate. With this in mind, many online marketing strategists are burning their eyebrows to tame market data in their favor.

The effort could be difficult. Perhaps, it is difficult. Accuracy in interpreting the numbers remains an issue among B2B companies. This is because graphs, pie charts and tables offer general pictures of market trends. There is simply no accurate way to meet individual needs.

Nonetheless, online marketing strategists and industry players are taking great care in using market analytics tools to meet lead generation goals. These tools are essential in determining whether a campaign works by examining ROI influx.

But the discipline of market analytics is not as simple as pie. Most marketers tend to think that as long as conversions provide a steady revenue stream, we’re all good. But such numbers in fact don’t correspond with what’s happening out there.

Revenue isn’t the only variable here. Other metrics deserve attention.

For B2B marketers who are willing to grab hold of success, the list below will help. The following market metrics form a good starting point to gauge campaign impact on buyer attitudes, lead nurturing and revenue generation.


The frequency that your company is mentioned by users is an important factor that says a lot about brand exposure. With the hashtag function, it is important that marketers measure the rate by which their brand appears in different social media platforms.

Audience share

How big is your industry? How many are your competitors? Answering these questions will provide important insights about your reach. Audience size gives you a clear view of the amount of prospects you could potentially tap.


Multi-channel marketing is all the hype in the B2B marketing world. And it will continue to be as long as social media platforms are in a constant state of development. Market reach is an important part of B2B survival, especially in online marketing. And it is equally important to gauge it in terms of customer engagement.


Finally, knowing that you are actively engaging prospects demonstrates the effectiveness of your campaign. Record data on the frequency of customer dialogue and responses because these could translate to qualified sales leads.

In essence, market analytics is a mind-boggling aspect of the online marketing world. Nonetheless, marketers should find the time to look into the numbers and make a good sense out of them.

Source: http://searchenginewatch.com/article/2358553/Want-to-Measure-Social-ROI-Start-with-These-5-Cross-Channel-Metrics

Ways to Provide Online Customer Service without Getting Creepy

creepy online customer service

You can master all sorts of modern marketing strategies: search engine optimization, e-mail marketing, STP (segmentation, targeting, positioning), b2b lead generation, and more, but it’s your customer service quality that will define the integrity of the company in the customer’s perspective. It’s the best strategy that makes all successful marketers share one great aspect, satisfied customer.

However, many companies still struggle in offering the best customer service. Most try so hard that they never realize they are already overdoing customer service; some tend to become really creepy in tracking customer needs and preferences making them really annoying which distort their customer service.

Keep in touch
Keep in touch with your customers regularly, but in a sense that you are not causing any annoyance. Send email in a reasonable pattern. Don’t just send emails, unless you want to end up in spam folder. Inform your customer that your company has a monthly email circulation and if they wanted to subscribe. This is a good way to establish connection with your new products, sale items, and special offerings. Use other channels in keeping the connection: social media, website cookie, mobile technology, and more. Just ensure to never make your customers feel like they are being tracked because that’s really creepy!

Add relevant Information
The main reason why most customers leave the website immediately is because they can’t find what they are looking for. It’s going to be very frustrating for them not to locate product information they need. This is just the first phase of losing valuable customers. Design a detailed page that has thorough product descriptions with graphical illustrations. Never bombard the page with product ads, just maintain a minimalistic and organized layout.

Cast magic words
Expelliarmus! No, not that kind of magic word, unless your customer is Voldemort. And that will make you look even creepier. This is the most apparent yet is always forgotten part of customer service. Use magic words like please, thank you, and you’re welcome. It’s always to your benefit to be courteous and polite to your customers. If you made a mistake, admit it quickly. But do not just offer them with perpetual apology, partner it with appropriate action.

Go beyond expectations
You don’t need to aim for a perfect customer service; going beyond customer expectation is enough. This is very vital because customers are diverse and they might not share same standards of customer service. They key idea here is understanding your customer and their needs. Design a simple and flexible product policy that can apply to all customers. This will set you away from saying “sorry ma’am, that’s our policy”. That line is absolutely aggravating.

Remember, offering the best customer service will not cost you much, and if it’ll cost you treat it as an investment. Because if you go the extra mile for a customer, they will go another mile, this time, with you.


Source: http://www.register.com/learningcenter/customer-service/5-ways-to-improve-customer-service-online/

Old B2B Online Marketing Techniques You Should Get Rid Of

Old Marketing Techniques You Should Get Rid Of

In the digitalized competitive market, marketing strategists should set the focal points of their plans on the essential foundations of competitive advantage: cost leadership, differentiation, and focus strategy to address complex consumer behavior.

Today, consumers are more rational decision makers; this is a proportional response to inflation, product supply and demand, unemployment, and technology trends. These factors fuel a significant shift in the willingness and ability of consumers to buy.

When developing a marketing strategy, marketers should consider two things:

  • Consumers have limited resources and are rational
  • Competitors can offer the same product with price lower than the average market price

These factors always play in a competitive market, and marketers should adapt to modern structure of marketing that is more consumer-focused and genuine. They should quit using Middle Age marketing ideas because it will give no results, waste lead generation, or worst: destroy brand integrity.

These are the old marketing techniques you should get rid of:

Sugarcoating words

This is a very effective marketing strategy…ten years ago. Consumers can see through the veils of half truth marketing messages. They can see the difference between what is promised and what is actually offered.

Creating false needs

Consumers nowadays are no longer naïve. Create a need through innovation and not confusion.

Random mass snail mailing

Unless you know everybody on your mailing list, never try to release snail mails. This type of marketing technique is highly unlikely to promote lead generation.


If we could get a cent for every spam message filtered in our email accounts every day, we would be billionaires. Spam emails are unsolicited sent-by-bulk messages that are still used by many advertisers because they can be done with a single click and are economically viable as it is one of the cheapest forms of advertising.

Assumption without hard facts

Just like love, too much assumption will kill you, especially if you are wrong. Go with proper result production by going through streamline processes using logical and realistic data as inputs. Use modern business software that will allow you to gather accurate statistical analytics that can help managers in decision making.

Profit before customer

“Profit before customer” is a concept of corporate greed. No company can ever generate profit without customers. Don’t focus too much on selling; consider more important factors such as customer satisfaction and safety.

Fake testimonials

Credentials from third party perspectives are important because consumers can gain perspective. But never dare to fake testimonials. Consumers can always detect scripted and illegitimate testimonials.

While it is important to have a marketing strategy, marketers should also consider how appropriate a certain strategy is to the circumstances and, most importantly, its target market.

What the ALS Ice Bucket Challenge can teach Online Marketers about being Cool

What the ALS Ice Bucket Challenge can teach Online Marketers about being Cool

No one likes a really cold bath. It’s the shivering, the awful sensation of numbness, and the fears of deadly hypothermia that makes it a detested affair. Who in his right mind would dive in a pool of Arctic water anyway?

Well, athletes undergo cold water therapy in preparation for strenuous work. But in recent weeks, people from across the web have offered to douse themselves with cold water and record their psyched reactions for a very different reason – to raise awareness for a disabling muscle disease.

Amyotrophic lateral sclerosis or ALS is an illness that affects two people out of 100,000 a year. Highlighted by severe muscle atrophy, ALS is known to disable its victims.

As a sign of support to ALS sufferers, celebrities like Lady Gaga and ordinary people took on the Ice Bucket Challenge, which has become a viral phenomenon online.

The rules are clear: Ask a friend to take the challenge; if he doesn’t comply, he is urged to donate to the ALS Association; if he does, he is still urged to donate and ask other friends to also take the challenge.

To date, the trend saw at least $30 million in donations from drenched and freezing philanthropists across the globe.

And B2B online marketing players may wonder why such a simple (albeit outrageous) act would turn out to be a campaign of epidemic proportions.

We will only know the answer by knowing the factors that made the challenge that popular.

Ask, “What drives us?” The reason why the challenge became so popular was because it is driven by altruism and not just a whim to show off one’s tolerance to polar temperatures. Likewise, anchoring your online lead generation campaign on a specific platform demonstrates that your company is inclined to a mission broader than just the selling of certain products. So, when determining a campaign strategy, ask “What should be our top priority?”

Be Consumer-centric. Many social media users used it as an opportunity to voice out support for friends and relatives who have ALS. Perhaps, what made the ice bucket challenge so popular is the fact that it inspires people into action. Marketers must take note: Our job is not just to sell, but to make an impact on personal lives.

Think small; Go big. The challenge started when two New Yorkers used it as a way to raise money for ALS sufferers within their area. Online users then picked up their campaign and began drenching themselves silly with cold water in their own creative way before challenging their friends to follow suit. Social media has made it possible to turn little whispers into effective calls to action. And online marketers must make the first step of establishing a stable online presence.

The ALS Ice Bucket Challenge continues to rule the World Wide Web as a demonstration of social media’s ability to bind people together for a cause.

For B2B marketers, the challenge shows the potential results of an effective online campaign that focuses on a specific mission, considers the human side of the market, and the fact that initial investments no matter how small can snowball into hefty returns.

Source: What Marketers Can Learn From the Ice Bucket Challenge

5 Things Batman can teach us about Effective Online Marketing

5 Things Batman can teach us about Effective Online Marketing

In 1939, Bob Kane and Bill Finger created one of the most enduring fictional superhero characters in pop culture. He is sometimes referred to as The Caped Crusader, while others call him The Dark Knight. But he will forever be known as Batman.

Exactly 75 years later (the first Batman comic came out in July 1939), the legend is still very much alive, with the success of its most recent film trilogy and another reboot in the next few years. He still appears on animated TV shows and comics are still in circulation. There’s no stopping everyone’s favorite superhero.

What can online marketers learn from Batman?

Create a Symbol: Batman created the bat-symbol to inspire hope for the people he was rescuing and fear for his enemies. He created a brand for himself that resonates with every Gothamite – good or bad. This is no different than creating a logo for your brand. Like Batman, it’s important to understand the emotion that you’re company is trying to inspire and create a brand that adequately evokes that emotion and hopefully spurs action

Be Consistent: Every time Commissioner Gordon lights up the bat-signal, Batman promptly arrives and is always ready to fight crime. In that same vain, in marketing efforts, it’s important to remain consistent not only in the message that you’re trying to send but in manner that you send/post it. This is especially true of B2B lead generation.

Have the Right Tools: Everyone knows about Batman’s famous utility belt and all his bat-gadgets ranging from the batarang to the ever-potent bat-shark repellent. The point is that he always has the right tool for the job. Whether you’re tweeting or pulling traffic analytics, you have to have the right tool to both get your message across and analyze your results.

Analyze: Batman doesn’t have any superpowers but what he does do better than most is analyze his surroundings and make deductions that always allow him to solve crimes. It is just as important in marketing to analyze to make sure you’re using your resources effectively and efficiently.

Be Dynamic: In a street fight Batman constantly has to use his knowledge of various fighting styles and his environment to win. He thinks on his feet and reacts to whatever comes his way. A good marketing campaign should run the same way – always adapting to the changes in the marketplace and its variables.

Source: Holy Inbound Marketing Batman! 7 Lessons taken from Batman

6 Surefire Ways to Increase your Online Lead Generation Numbers

6 Surefire Ways to Increase your Online Lead Generation Numbers

Marketers can either follow their gut instincts or go by established practices in carrying out their B2B lead generation campaigns. Whichever works, the bottom line is to make the most out of online marketing efforts.

However, there are certain aspects of online marketing that fall into the realm of common sense – things that need not require sufficient wisdom just to take into consideration. All you need is enough courage to test them and see if they fit to your marketing system.

According to Derek Gehl, CEO of Internet Marketing Center, testing is the only way to discover what works–and what doesn’t–on your website, and it’s the best way to start increasing your sales exponentially.

Here are some tricks of the trade from a blog post by Gehl:

Offer just one product or service on your home page. Do you sell a number of products or services on your website? If so, I’d strongly recommend you test whether or not this is the best strategy for you. It’s all about focus. Instead of trying to please everyone who visits your site by offering a large range of products with minimal detail about each one.

Feature different benefits in your headline. Your headline has a huge impact on your sales. It’s often the first thing visitors to your site see so it must grab their attention and compel them to read your sales letter. A successful headline should highlight a problem your target audience faces and stress the main benefit of your product or service in solving this problem.

Focus on your site visitors – not yourself. The most successful sales copy focuses on the reader. Too often, business owners neglect this simple golden rule. Look carefully at your sales copy. Is it filled with references to “I,” “me” and “we”? Instead of using sentences like “I designed my time-management software with the busy homeowner in mind,” try “Your new time-management software will free up hours of time for you to spend with your family.”

Boost your product’s desirability by adding images. Images of your products make them seem more tangible and “real” to your visitors and are a powerful sales tool. But sometimes revealing what the product is too early in the sales process can kill the sale–you may need to highlight the product benefits and value before you reveal exactly what it is.

Read the full article at 12 Ways to Increase Online Sales


Online Leads not converting -These are your Usual Suspects

You’re busy generating leads online but they don’t convert as you expected. Let’s investigate and know the kingpin of this online marketing crime.

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As you can see it’s not enough to build a website to provide marketing leads. It needs a good foundation of branding and a lot of effort to create awareness in the online atmosphere. Waiting would get you nowhere so start tucking your sleeves and make a plan.

Bad Habits to Stop When You’re a Lead Generation Blogger

Bad Habits to Stop When You're a Lead Generation Blogger

An online marketer’s attitude is just as important as his or her professional skills. More often than not, no matter how proficient a business blogger is, things will not start rolling into positive results unless certain behavioral lapses are not addressed.

So what are these unproductive habits that need to be brought to a halt?

Amanda Nelson, Content Marketing Manager at Salesforce, lists down several no-no’s in lead generation through content marketing:

Blogging for the Sake of Blogging

You may experience pressure to create or update your company blog, but if you don’t have a plan and goal around it, the effort is a waste. Before you even start typing, know your goals, audience and schedule so your blog is frequently updated with on-topic, relevant content. If you can’t commit to that, don’t blog at all.

Running on Your Own Schedule

Work with your entire marketing department, sales, PR, etc. to understand the big events, product launches, campaigns and other initiatives happening for the year, the quarter and the month so your content can be directly tied in. This will also help you create a content calendar and schedule.

Forgetting to Triple-Check Your Work

No matter how great the content, if you have typos, the credibility is gone. After all, when’s the last time you shared an article riddled with errors? Don’t just double-check your work, triple-check it. Make it a top priority. Get an extra set of eyes on your content or hire a dedicated proofreader.

Always Be Closing

The traditional ABCs of sales do not apply to content marketing. Sure, you want your content and work to drive revenue (and if you do it right, it will), but pushing your audience toward a sale is not the right approach in this type of marketing. Solve your audience’s business problems with helpful, relevant, non-product-related content, and they’ll keep coming back for more.

Launching and Then Moving On

Oftentimes, after a piece of content goes live we wipe our hands and move onto the next project. This is a huge mistake. Ensure the campaign not only has a big push at the beginning, but has support throughout the year. For instance, launch those supporting content pieces weeks or months later. The long-tail effect of that content may be greater than the initial splash.

Set It and Forget It

Let’s say you do that big launch and you automate your promotional efforts around your content. Good job, but don’t forget that your eyeballs are still crucial in the process. Oftentimes, we launch a campaign and let it ride. But the beauty of social media and big data is the ability to see your results live and in real time. Check the data and feedback around your content every morning and optimize based on your findings.

Read the full article at: How to Fail at Content Marketing

Attention Small Businesses: Here’s Your Online Marketing Checklist this Year

Attention Small Businesses- Here’s Your Online Marketing Checklist this Year

For a small business, generating online buzz and presence can dictate the future. Through sharing content, blog commenting, SEO, social media posts and other online strategies, brand awareness becomes easier and lead generation becomes more feasible.

But a small business also needs to be kept abreast with the current standards of internet marketing as well as with the working tactics that could be used to attract prospective buyers. According to OnlineMarketingInsitute.com, these are 14 basic tactics for small businesses to do in 2014:

Claim Your Pages: Most brands have many rogue pages living online. It’s time that you claim them as your own. This gives you the ability to merge with your current page if it is a duplicate or to keep the page instead of starting from scratch if you don’t have a page on that platform yet.

Google Yourself: The first thing people do when they hear your name or company name is Google it!  We all do it, but do you know what comes up in the search results? Give it a try!

Do a Source Search: Knowing what’s already popular can really steer you in a direction that will help you get more exposure.  A favorite tool for this is to see what people are already pinning from your site.  Just type this url http://pinterest.com/source/padronsocialmarketing.com, but of course, use your url.

Check Search Inquiries: Similar to a Source Search on Pinterest, this search tells you what people are searching for on your site. If there is a popular search that you don’t have content for, it is the perfect opportunity to create popular content and to rank higher on Google.

Do a Keyword Search: Knowing what people are searching for helps you pinpoint your content strategy. The simplest way to do this is to access Google’s Keyword Tool and look for keywords and phrases with a high amount of searches and low competition.

Look at Your Open Rates: Check out what has been popular content from your email marketing efforts.

Know Your Analytics: Google has a suite of helpful tools for small businesses. One of these tools is Google Analytics. This shows how many people visit your site, where they come from before they get to your site and what they do on your site–very helpful information for developing your online strategy.

Check Review Sites: There are many review sites out there; the most common being Yelp!, TripAdvisor and Urbanspoon. Take a look at those sites to see what people are saying. It’s likely there are positive and negative reviews. The negative reviews are a great way to find areas to improve for the new year.

Do a Related Search: This one is fun!  It’s always helpful to know what your competitors are (and aren’t) doing. Pull up a Google search page and type related: yoursite.com. When you click search, Google will pull up pages that are similar to yours.

List Influencers: Influencers are powerful. These are people who are already in front of your target market.  People (and your target market) are spending hours a day online. What blogs, websites, thought leaders, brands, local pages and celebrities do your audiences already follow?

 Invite Email Subscribers: It’s no surprise that email is still very powerful. People on your list have already raised their hand to say that they love your brand and they want to hear more!

Set Up Monitoring: Every day there are millions of tweets and posts going non-stop. In your Hootsuite account, add a panel that searches for your keywords. This will help you know what people are saying about your industry and brand.

Search Tweet Chats: Tweet chats are a wonderful way to connect with like-minded influencers. This opens the door to partnerships and gets you in front of their audience, too.

Subscribe to Alerts: Another option in Google’s suite of business tools is Google Alerts. When you sign up for this, Google will send you an email whenever there is an article for a specific topic.

See more at: 14 Basic Small Business Online Marketing Tactics To Do In 2014