Everything is evolving, including the way how technology companies market themselves. Technology companies in the B2B sector are doing everything they can to get the attention of decision-makers, a feat that is becoming more challenging with the increased competition on different digital channels. Connecting to these decision makers has a significant impact on the success […]
About Judy Caroll
Marketing Executive at Callboxinc.com | Blogger | Online Marketer
Entries by Judy Caroll
The modern consumer is much more self-directed because of the wealth of information they can get not only from the Internet but also from other people around the world through the various social media platforms. In fact, Forrester revealed in their survey that 74 percent of the B2B buyers conduct online research first before they decide to buy.
So, in celebration of Mother’s Day, today’s post revisits some of the timeless pieces of advice mom gave us when we were growing up. We might not have realized it back then, but these nuggets of wisdom kept us healthy, got us out of trouble, and prepared us to become responsible adults.
The earliest known use of the term ‘Cloud’ to refer to off-premise computing and storage took place in a 1996 Compaq business plan. The document pretty much foresaw many of the things that would eventually make up early iterations of the Cloud.
There is no doubt that in today’s world we are always almost connected. Social media has formed an extension of the ways that we connect with people, and its reach has been truly incredible.
FinTech continues to see double-digit expansion, and much of the market’s growth now comes from B2B FinTech. Opportunities in payment platforms, SME lending solutions, and SaaS-enabled back office tools have investors lining up behind B2B-focused FinTech companies. That’s according to KPMG’s latest report on the industry, which also points to regulatory technology (regtech) as an […]
One in 9.2 quintillion—that’s the odds of filling out a perfect March Madness bracket. But that doesn’t stop the 40 million or so Americans who place a collective $10.4 billion betting on the NCAA tournament. Even Warren Buffett is offering a prize of $1 million a year for life to any Berkshire-Hathaway employee who makes […]
There’s always a demand for IT solutions, and this is something that shouldn’t go over the heads of business owners. If anything, competitive enterprises should always depend on new technology to get ahead and, more importantly, engage their clients. Global spending for IT solutions will, in fact, hit the $4-trillion mark by the end of […]
Gartner’s latest Hype Cycle for cloud computing shows the technology has now reached the Slope of Enlightenment stage. That means the Cloud has already drifted past the first three hype levels—Innovation Trigger, Peak of Inflated Expectations, and Trough of Disillusionment—and is steadily climbing toward the Plateau of Productivity phase. It’s about time, too. Today, the […]
CRMs are like gym memberships. Everyone buys one but most will end up only using it once in a while. Most users (about 71% in some estimates) feel satisfied with the results they’re getting out of their CRMs, but that leaves nearly 30% disappointed. To many in this group, CRMs are nothing more than a […]
Dozens of cutting-edge tools now make up the average B2B marketer’s tech stacks. From lead management to public relations, today’s marketers rely on an entire alphabet soup of CRMs, MAPs, and DMPs to get things done. But only one secret sauce binds all these ingredients together in a special recipe, and that’s collaboration. Radius says […]
Clutch, an independent review and research resource, recently released its latest list of leading outbound voice and call center services. The report shows Callbox ranks 4th among top third-party verification companies and 3rd among B2B lead generation firms. The recognition adds to the multiple awards and rankings Callbox has so far garnered this year. “We’re […]