Entries by Judy Caroll

Humanize Your Brand: Marketing Your Technology Business With Human Touch

Everything is evolving, including the way how technology companies market themselves. Technology companies in the B2B sector are doing everything they can to get the attention of decision-makers, a feat that is becoming more challenging with the increased competition on different digital channels. Connecting to these decision makers has a significant impact on the success […]

Industry Insights: How to Influence Today’s B2B FinTech Buyers

FinTech continues to see double-digit expansion, and much of the market’s growth now comes from B2B FinTech. Opportunities in payment platforms, SME lending solutions, and SaaS-enabled back office tools have investors lining up behind B2B-focused FinTech companies. That’s according to KPMG’s latest report on the industry, which also points to regulatory technology (regtech) as an […]

How to Find (and Win Over) New IT Clients

There’s always a demand for IT solutions, and this is something that shouldn’t go over the heads of business owners. If anything, competitive enterprises should always depend on new technology to get ahead and, more importantly, engage their clients. Global spending for IT solutions will, in fact, hit the $4-trillion mark by the end of […]

Cloudy with a Chance of Fog: A Quick Cloud Computing Update

Gartner’s latest Hype Cycle for cloud computing shows the technology has now reached the Slope of Enlightenment stage. That means the Cloud has already drifted past the first three hype levels—Innovation Trigger, Peak of Inflated Expectations, and Trough of Disillusionment—and is steadily climbing toward the Plateau of Productivity phase. It’s about time, too. Today, the […]

Clutch Ranks Callbox Among Top 5 B2B Firms in 2 Service Categories

Clutch, an independent review and research resource, recently released its latest list of leading outbound voice and call center services. The report shows Callbox ranks 4th among top third-party verification companies and 3rd among B2B lead generation firms. The recognition adds to the multiple awards and rankings Callbox has so far garnered this year. “We’re […]