Entries by Judy Caroll

Industry Insights: How to Influence Today’s B2B FinTech Buyers

FinTech continues to see double-digit expansion, and much of the market’s growth now comes from B2B FinTech. Opportunities in payment platforms, SME lending solutions, and SaaS-enabled back office tools have investors lining up behind B2B-focused FinTech companies. That’s according to KPMG’s latest report on the industry, which also points to regulatory technology (regtech) as an […]

How to Find (and Win Over) New IT Clients

There’s always a demand for IT solutions, and this is something that shouldn’t go over the heads of business owners. If anything, competitive enterprises should always depend on new technology to get ahead and, more importantly, engage their clients. Global spending for IT solutions will, in fact, hit the $4-trillion mark by the end of […]

Cloudy with a Chance of Fog: A Quick Cloud Computing Update

Gartner’s latest Hype Cycle for cloud computing shows the technology has now reached the Slope of Enlightenment stage. That means the Cloud has already drifted past the first three hype levels—Innovation Trigger, Peak of Inflated Expectations, and Trough of Disillusionment—and is steadily climbing toward the Plateau of Productivity phase. It’s about time, too. Today, the […]

Clutch Ranks Callbox Among Top 5 B2B Firms in 2 Service Categories

Clutch, an independent review and research resource, recently released its latest list of leading outbound voice and call center services. The report shows Callbox ranks 4th among top third-party verification companies and 3rd among B2B lead generation firms. The recognition adds to the multiple awards and rankings Callbox has so far garnered this year. “We’re […]

The Secret to Making Irresistible Offers: An IT Company’s Guide to Selling

The challenge remains for IT companies to engage more prospects and increase their sales margins. But in a highly versatile and dynamic market, the challenge turns out to be more daunting than it initially seemed. For some reason, this has been the result of increased competition, particularly in the web security and software development sectors. […]

Answering Quora: Why should you outsource your data cleansing and enhancement services?

Businesses today should know more than just to implement digital marketing strategies. B2B enterprises, in particular, should go beyond content and focus mostly on the crucial aspects of their marketing efforts. In terms of lead generation and appointment setting, businesses should always concentrate on establishing a robust marketing infrastructure. This involves a great deal of […]