Let’s take a quick look at how we can reach more targeted customers utilizing the full power of social media based on experts’ predictions this year.
About Judy Caroll
Marketing Executive at Callboxinc.com | Blogger | Online Marketer
Entries by Judy Caroll
FinTech continues to see double-digit expansion, and much of the market’s growth now comes from B2B FinTech. Opportunities in payment platforms, SME lending solutions, and SaaS-enabled back office tools have investors lining up behind B2B-focused FinTech companies. That’s according to KPMG’s latest report on the industry, which also points to regulatory technology (regtech) as an […]
Check out a list of practical ideas drawn from B2B companies that pulled off successful March Madness-themed social media campaigns.
There’s always a demand for IT solutions, and this is something that shouldn’t go over the heads of business owners. If anything, competitive enterprises should always depend on new technology to get ahead and, more importantly, engage their clients. Global spending for IT solutions will, in fact, hit the $4-trillion mark by the end of […]
Gartner’s latest Hype Cycle for cloud computing shows the technology has now reached the Slope of Enlightenment stage. That means the Cloud has already drifted past the first three hype levels—Innovation Trigger, Peak of Inflated Expectations, and Trough of Disillusionment—and is steadily climbing toward the Plateau of Productivity phase. It’s about time, too. Today, the […]
CRMs are like gym memberships. Everyone buys one but most will end up only using it once in a while. Most users (about 71% in some estimates) feel satisfied with the results they’re getting out of their CRMs, but that leaves nearly 30% disappointed. To many in this group, CRMs are nothing more than a […]
Dozens of cutting-edge tools now make up the average B2B marketer’s tech stacks. From lead management to public relations, today’s marketers rely on an entire alphabet soup of CRMs, MAPs, and DMPs to get things done. But only one secret sauce binds all these ingredients together in a special recipe, and that’s collaboration. Radius says […]
Clutch, an independent review and research resource, recently released its latest list of leading outbound voice and call center services. The report shows Callbox ranks 4th among top third-party verification companies and 3rd among B2B lead generation firms. The recognition adds to the multiple awards and rankings Callbox has so far garnered this year. “We’re […]
Moving leads from one stage to the next in the sales funnel sometimes resembles how transport companies deliver people and things from point A to point B. From time to time, leads, just like passengers or cargo, get lost in transit, causing delays in conversion or even adding to the pileup of missed opportunities. Losing […]
B2B businesses without a doubt face certain challenges that get in the way of their revenue goals. For sure, these businesses need to do whatever it takes to place their brand front and center and, more importantly, make sure that they are able to generate as many sales opportunities as possible. However, not all strategies […]
The challenge remains for IT companies to engage more prospects and increase their sales margins. But in a highly versatile and dynamic market, the challenge turns out to be more daunting than it initially seemed. For some reason, this has been the result of increased competition, particularly in the web security and software development sectors. […]
Businesses today should know more than just to implement digital marketing strategies. B2B enterprises, in particular, should go beyond content and focus mostly on the crucial aspects of their marketing efforts. In terms of lead generation and appointment setting, businesses should always concentrate on establishing a robust marketing infrastructure. This involves a great deal of […]