SDRs are in charge of converting leads generated through demand generation efforts into actionable leads and sales talks. In order to qualify inbound prospects and generate new leads from outbound efforts, your SDRs are critical.
As essential as they are to most businesses, there are still some questions surrounding outsourcing outbound SDR services. Leaving these questions unanswered hinders companies from better sales opportunities. This is why we have put together the most frequently asked questions on outbound SDR outsourcing to shed light on misconceptions and reservations people may have on this matter.
Why Outsource SDR?
Let’s get the most commonly asked question out of the way first. Many businesses wonder why it’s more advisable to outsource your SDRs rather than doing it inhouse. This is why it’s more practical to outsource your SDR.
It’s quite straightforward as outsourcing your outbound sales development helps you to focus more on your internal team (Account Executives, Regional Sales Managers, and so on) and relieves you of the responsibility of hiring, training, and managing outbound sales development in-house.
Related: The Advantages and Disadvantages of Outsourcing SDR Services
What activities are included in SDR Outsourcing?
Outsourced SDR teams do a wide range of tasks in accordance with their clients’ goals. They participate in outbound activities and create leads/prospects before passing them on to the right sales team. Next, they make outbound calls to potential customers. Likewise, they engage prospects via phone and email. SDRs do the same thing, contacting new clients and generating new sales for your company. Furthermore, SDR teams ensure smooth handoffs to sales and regular and bi-directional contact with sales partners in order to increase territorial income.
Related: The Top Reasons Why Businesses Partner with Outbound Sales Companies
Can SDRs do more than just lead generation?
Many people mistake B2B Lead Generation and Appointment Setting services for Outbound Sales Development, although the two are completely distinct.
Hiring a Sales Agency gives you a lot more than “cold prospecting” services since your Outsourced Team will work as an extension of your company, under your brand, alongside your internal sales and marketing teams.
Related: 4 Exceptional Qualities of a Well-performing SDR
What is their technology proficiency?
SDR outsourcing is all about allowing targeted efficiency as you increase your sales. Furthermore, during the last decade, technology has revolutionized B2B marketing and sales. Whether it’s artificial intelligence, predictive analytics, or social media, SDRs have more territory to cover. Outsourced SDR teams are generally professionals in identifying, assessing, engaging, and converting consumers using technology. All of this while balancing human connection to develop relationships, trust, and confidence in a product or service.
Can I trust their data quality?
Yes, absolutely! SDRs working in B2B sales are frequently pressured for time and compelled to multi-task. This is acceptable given the challenges of maintaining CRM information and other resources. Because specialist SDRs are entrusted with keeping data integrity a priority, SDR outsourcing mitigates records problems. They are also efficient and knowledgeable about most CRM systems, as well as data-driven sales and marketing tools. As a result, a modern approach to the SDR role was contrasted, as well as data quality.
Related: How to Build and Grow Your Marketing Database in 2021
Will my conversion rate be higher with an outbound SDR team?
It takes time and work to convert a lead. A sales development team is responsible for contacting prospects, overcoming obstacles, ensuring that they are a good match, and connecting them to sales teams.
We’ve seen businesses with sales development teams convert leads into opportunities at a far greater rate than those without. Two technology clients, for example, offered similar products to the same sort of buyer.
Related: Outsourcing Lead Generation Services: Best Decision Ever or Disaster?
How will it improve my contact data?
Marketing can only optimize programs if it has access to the data it needs. Sales representatives are known for sloppy data management, and sales management is concerned about sales forecasts.
Well-managed sales development teams, on the other hand, excel at delivering data. They spend the entire day on the CRM program and are rewarded for providing accurate data to marketing in order to make their life simpler.
Is an Outsourced SDR program flexible?
Another advantage of outsourcing sales development services is that a company can respond rapidly to modifications that are needed. This relieves you of the responsibility of recruiting, hiring, training, and maintaining an internal workforce that is less adaptable to change.
The most time-consuming and expensive element of the process is putting together a team. Hiring an outsourced business that has already found, hired, and trained SDRs whose primary purpose is to contact your company’s prospects can entirely prevent this.
A good prospecting role is achieved when salespeople are managed with clarity surrounding their tasks, conversion metrics, and key performance indicators (KPI).
Additionally, if your program requires substantial changes, such as reaching a new market, the outsourced business is ready to make those changes. Remember that this outsourced staff is always launching new client initiatives. They’ve seen it all and can make changes with minimal effort and little downtime.
Related: B2B Lead Generation Services: A Guide for First-time Outsourcers
Ultimately, outsourcing SDR services allows you to run a more efficient and consistent sales campaign. It doesn’t matter whether it’s consulting with potential clients about how your solution can address their business challenges, defining possibilities, or designating sales channels, it’s all part of the job. Furthermore, the decision-making procedures in the B2B sector are becoming more complicated.