Entries by Judy Caroll

Top 7 Growth Hacking Tips for Manufacturers’ and Distributors’ Bottom-line

It’s now been seven years since Sean Ellis coined the term “growth hacker”. Since then, growth hacking strategies have propelled many startups to become important players in their industries. As the initial hype around growth hacking is starting to wane, it’s beginning to look as though growth hacking is a thing that every business should […]

Google Warns (Yet Again!) about Article Creation and Link Building

A modern business can never survive without applying the most effective strategies to generate high quality leads. One of these tools that any business marketing executive can never live without is link-building. Indeed, you can never doubt the many benefits that link building can provide. On top of shepherding quality traffic towards your site, it […]

Old School Lead Generation for Financial Services

Companies in the financial services industry really know their stuff, but when it comes right down to lead generation and appointment setting, some of them need to brush up on the most important marketing strategies to leverage. In any case, financial services are a hard sell for the reason that potential clients are usually particular […]

Selling Tips to Make Prospects Buy your Software

Selling software shouldn’t really be much of a trouble, especially if you happen to be an experienced vendor  who knows his market all too well. Still, there is a need for tech companies to up their marketing game, and getting decision-makers to consider purchasing your product involves more than just reading up on Marketing “How-To’s.” […]

Sending Emails on Sunday? Are you Kidding me?!

  Email marketing has to be one of the best lead generation strategies out there. Because, for one, it is reliable. CampaignMonitor has noted that “Email is 40 times more effective at acquiring new customers than Facebook or Twitter.” Marketing Sherpa on the other hand has found out that 72% of people prefer engaging promotional […]

Where to Find Qualified Solar Leads these Days?

Solar power has been one of many alternative energy sources that have cultivated a certain level of attention ever since people have opened up to the idea of environmental security. Then again, there is still a need for research institutions as well as governments to publicize the benefits of using solar panels. The US solar […]