Entries by Judy Caroll

A Software Company’s Guide to More Software Clients and More Sales

Companies in the Software industry often struggle with marketing their products and services. Much of this struggle involves applying the appropriate strategies to attract more clients and win more sales. Easier said than done, but it largely entails implementing the right process for converting site visitors into leads. For enterprises in the software business, this […]

4 Signs that you’re Getting Positive Responses in your Content

Businesses no doubt can never live without having good content at their disposal. If anything, content creates establishes the difference between success and failure. So, marketers should always keep their eye on content that actually works in acquiring high-quality sales leads. But more than just creating content, businesses should also consider the complex task of […]

The 5 Success Factors of Multi-Channel Marketing Revealed [INFOGRAPHIC]

Multi-Channel Marketing Process is a way of communicating via different online and offline channels. It runs through a marketing automation tool that converges calling, sending emails, social networking, web, and mobile into a single yet most effective marketing tactic. Let’s find out what comprises of the multi-channel marketing success. Transcript: Calling The calling channel pipes in […]

Top 7 Growth Hacking Tips for Manufacturers’ and Distributors’ Bottom-line

It’s now been seven years since Sean Ellis coined the term “growth hacker”. Since then, growth hacking strategies have propelled many startups to become important players in their industries. As the initial hype around growth hacking is starting to wane, it’s beginning to look as though growth hacking is a thing that every business should […]