Articles by Judy Caroll
March 6, 2019
7 Lead Generation Mistakes Software Companies Must Avoid
Here are 7 common lead generation mistakes that software companies make in software selling along with some tips on how to avoid them.
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February 21, 2019
Steer Your Managed IT Firm Away from Lead Generation Mistakes
Steer your managed IT firm away from the common lead generation mistakes using the best practices outlined in this post.
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January 16, 2019
4 Trends That Will Drive B2B Healthcare Marketing in 2019
What lies ahead for B2B healthcare this year? Here are some of the upcoming B2B healthcare marketing trends in 2019 that are worth taking a look at.
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December 20, 2018
Key Marketing Stats that Drive Top B2B Industries in 2020 [Free eBook]
Get industry-specific insights on how marketing is evolving in key B2B verticals and learn how you can better prepare for 2020 and beyond.
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December 19, 2018
4 Smart Ways to Find and Convert More Financial Services Leads
In this article, we share some practical sales and marketing tips to help you find (and convert) more financial services leads.
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November 29, 2018
Industry Insights: What Drives Manufacturing Leads’ Buying Journey?
Discover how technical decision makers like engineers and industrial professionals complete the buying journey, and learn how to convert them into qualified manufacturing leads.
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October 25, 2018
ERP Marketing: How to Generate ERP Leads
Generate ERP sales leads that convert. Learn proven strategies to market enterprise resource planning software and accelerate B2B sales.
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October 11, 2018
5 Things to Know Before Outsourcing your Lead Generation
In this article, we present the 5 things you should know before outsourcing your lead gen campaign so that you can make informed decisions.
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September 24, 2018
SaaS Marketing Trends You Need to Watch in 2026
Stay ahead in 2025 with the latest SaaS marketing trends. Learn how to refine your SaaS growth strategy, boost retention, and drive success.
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August 8, 2018
Selling Software and Services: A Short Guide to SaaS Marketing
Understand the SaaS selling & buying process and find out how to effectively engage with your buyers using the SaaS-focused tips outlined in this post.
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July 31, 2018
Selling to C-Suite: Guide to Winning C-Level Decision Makers in the B2B
Get to know the 3 types of people that drive IT buying decisions and learn how to effectively engage in today’s highly-informed tech selling/buying process.
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July 3, 2018
IT Consulting Leads: How to Find New Business for Your Tech Consulting Firm
Generate new IT consulting leads using the pointers in this short article and put your consulting firm in front position in the competitive tech industry.
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June 20, 2018
Industry Insights: Guide to Closing Agency New Business Leads (Part 1)
Learn how to generate qualified advertising agency new business leads through proven prospecting tactics backed by solid results.
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June 12, 2018
Humanize Your Brand: Marketing Your Technology Business With Human Touch
This article will look at the various practices that will guide you towards making a more thoughtful campaign when marketing your technology business.
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May 22, 2018
Utilize a Data-Driven Approach to Generate Technology Leads
Take a look at 5 data-driven marketing tips for your IT lead generation campaign that will help you fully utilize the people-first approach.
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