Articles by Judy Caroll
June 20, 2018
Industry Insights: Guide to Closing Agency New Business Leads (Part 1)
Learn how to generate qualified advertising agency new business leads through proven prospecting tactics backed by solid results.
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June 12, 2018
Humanize Your Brand: Marketing Your Technology Business With Human Touch
This article will look at the various practices that will guide you towards making a more thoughtful campaign when marketing your technology business.
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May 22, 2018
Utilize a Data-Driven Approach to Generate Technology Leads
Take a look at 5 data-driven marketing tips for your IT lead generation campaign that will help you fully utilize the people-first approach.
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May 1, 2018
The 7 Cloud Buyer Personas You Need to Know in Cloud Sales
Explore key cloud buyer types—transformational, cost-conscious, heterogeneous, and slow-and-steady—to understand their unique needs and priorities.
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April 25, 2018
Leverage Social Media’s Influence to Reach More Targeted Customers
Let’s take a quick look at how we can reach more targeted customers utilizing the full power of social media based on experts’ predictions this year.
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April 16, 2018
Industry Insights: How to Influence Today’s B2B FinTech Buyers
To help you translate this into something more concrete, today’s blog entry answers three key questions about B2B FinTech buyers and their purchase cycle. This post pulls together findings from the latest research on the FinTech industry so that you’ll get data-driven marketing insights…
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February 14, 2018
Cloudy with a Chance of Fog: A Quick Cloud Computing Update
A little over 10 years ago, cloud computing started life as a buzzword for server virtualization. Back then, slapping the word “cloud” onto anything that…
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October 31, 2017
Clutch Ranks Callbox Among Top 5 B2B Firms in 2 Service Categories
The report shows Callbox ranks 4th among top third-party verification companies and 3rd among B2B lead generation firms. Read more.
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October 3, 2017
Answering Quora: Why should you outsource your data cleansing and enhancement services?
If you happen to possess a fairly large database of organic contacts, you will have to work round the clock on updating the list with fresh contacts.
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August 9, 2017
4 Signs that you’re Getting Positive Responses in your Content
Positive interactions and feedback are not the only gauges of an effective content campaign. There is more to it than meets the eye.
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August 1, 2017
10 Things Only B2B Brands with Solid Global Reach Can Understand
Global B2B brands that have managed to carve out a decent slice of market share in the world today, they all have the following 10 key ingredients.
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July 27, 2017
Answering Quora: How do I sell medical devices to hospitals?
Here’s our take on this question on a specific aspect of selling medical devices: deciding between direct selling vs. partnering with distributors.
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July 6, 2017
40 B2B Sales Email Templates for Every Situation [Free PDF]
The examples cover most situations in B2B prospecting–from cold outreach all the way to requesting referrals. Here’s a few templates you can start with.
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July 4, 2017
The Pick-up Lines of Email Marketing: How to Increase Open Rates In Just a Few Words
You might want to get some ideas from these subject lines that are sure to rapidly increase your click-through-rates.
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June 1, 2017
Software Sales Tips to Make Prospects Buy Your Software
Losing leads too often? Learn software sales tips to convert more prospects with simple, effective sales best practices.
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