Selling software shouldn’t really be much of a trouble, especially if you happen to be an experienced vendor who knows his market all too well. Still, there is a need for tech companies to up their marketing game, and getting decision-makers to consider purchasing your product involves more than just reading up on Marketing “How-To’s.”
Be it as it may, lead generation and appointment setting remain the most crucial aspects in selling software and IT products. On the B2B side, more has to be done for companies to maximize their revenues, lessen costs and losses, and remain competitive in the battlefield.
With software startups sprouting here and there like mushrooms, it can be difficult even for veteran brands to remain consistent in selling their software. Apparently, there is still a lot for them to understand when it comes to attract high quality IT and software leads, and meet sales targets in the long run.
For our part, we offer you some of the best tips to consider to stay ahead, starting with:
#1. Informational content.
You guessed it right. We are crazy for content, and so are your prospects. And if you want to increase your brand’s appeal, you might want to start creating effective content that touches on your prospect’s expectations.
Example of content you should be sharing. The articles below shows and explains the benefits of software / IT solution:
- Marketing BI Software: Be The Heaven-Sent Solution to Customers
- Why Back-up and Recovery Solutions Matter
There is a whole plethora of things you can do to put your products front and center. In your case, you might want to add infographics and other nifty visual stuff to your creative arsenal.
#2. Tap influencers.
In your industry, there are a lot of personalities who you call influencers. Basically, they are the who’s who in the software industry. Their clout speaks a lot about their influence, and to invite them post something on your blog will eventually win over some potential customers to your side. Here’s how to reach influencers and grow your audience.
Should you forget about marketing and focus on improving your software solution? Find out why.
#3. Offer discounts and coupons.
Okay, so we are delving into traditional territory right now. But you will realize how important it is really for companies to offer discounts on products on sale. If it works in the past, it may as well work in the present. So, whenever someone signs up for your newsletter, give them product codes and limited one-time offers. These will basically lure decision-makers towards a purchase, satisfaction guaranteed!
In connection with this, we created our Marketing eBooks, not solely to lure prospects but also help and share them with their marketing campaigns. It’s one way of establishing your name in the industry, give more than you take. This even applies in growing your email list.
#4. SEO, SEO, SEO!
Search Engine Optimization remains as your best bet to get software sales through the roof. After all, most prospects consider search engines as their prime source for knowing about the right software solutions for them. It is only a matter of using content that uses the right amount of keywords to give your brand a good boost in terms of sales.
Did we miss out on other important tips for selling software products? Share them in the comments below. You can also check on other important stuff in our blog.
Learn more about our Software Lead Generation Process