Leverage Social Media’s Influence to Reach More Targeted Customers

Leverage Social Media's Influence to Reach More Targeted Customers

There is no doubt that in today’s world we are always almost connected. Social media has formed an extension of the ways that we connect with people, and its reach has been truly incredible.

With the latest developments in the ways we used social media, it has also revolutionized how Internet marketing has functioned. 2018 comes with its own little nifty tricks in the world of social media and marketing.

In this article, we’ll take a quick look at how we can reach our target audiences utilizing the full power of social media. We will also be looking at what some experts are predicting this year.

So sit back and relax, you’re in for a treat.


The Chatbot

Gone are the days where we’d have to hire additional personnel to man our customer service chat rooms. Just when we thought that having live chat was an advanced way to communicate with your clients think again, bots will now interact with our loyal customers.

This is the problem, as companies continue to scale, so does the amount of inquiries, questions, and concerns that their customers have. Usually, it’s just the same questions phrased in different ways. Chatbots make it easier for companies to respond rapidly and minimize customer service costs.

However, it is not just big companies that are using chatbots, even small and medium enterprises can benefit from bots. In fact, nowadays, bot builders have become more prominent and easily accessible.

Related: B2B Chatbots and How This Tech Can Improve Your Conversions


Beware of Big Brother

Well, not necessarily, but expect a little more moderation this 2018 in social media than what we had the years before. We have seen many heads start paving way for ways to moderate the content that we post.

Not that it matters if you aren’t doing something indubitably detrimental to society, but it does make things a little more interesting. It’s worth keeping an eye out for nevertheless.


We Are Going To Go Live

Remember when YouTube offered live streams and Facebook followed? Remember how many people went gaga over Facebook live? Well almost everyone is on board with the fact that it’s going to be even bigger this year.

The driving force is really simple: technology is improving in so many ways possible and so are the devices that are in our pockets. Better video processing capabilities, better Internet connections, and of course better devices.

As marketers, we have to be prepared to keep up with the “going live” trend and find ways to utilize it to our benefit. People this year want to be in the “now” and what better way to do it by doing it live.


The Different Digital Realities

Enter dog ears, yes, you read that right. Remember when the most popular thing over at Snapchat was the dog ear and tongue filter? Everyone from Kylie Jenner to your grandparents was trying it out.  However, little do people understand the marketing potential of augmented reality in marketing.

Major brands are getting a feel for it pushing for their brands to be included in some of the filters on Snapchat, and not before long, we should expect more people to get in on the action again. It helps get you thinking about the other possible implications of augmented reality in digital marketing strategies and increasing your outreach.

Related: 5 Marketing Technologies to Invest In 2018


The Effect of Generation Z

A lot of digital marketers agree than Generation Z will be responsible for the next trends that we see on social media. However, did you also know that this works the other way, too? If you want to influence Generation Z, the only way to get to them is through social media – well the more effective way.

If your company wants to prepare for the next batch of customers it aims to target and possibly convert, then you have to start tailor-fitting campaigns for Generation Z, many will be starting their careers very, very soon and that’s a lot of spending power that can be harnessed.


Social Listening is a Thing

Any good system needs a feedback system. No matter how good your systems are they are only as good if you can adapt to the people that are interacting with them. This is why brands are now paying attention to your conversations to discover who their markets really are.

This will work wonders for content and outreach because instead of trial and errors and endless A/B experiments, you can now have real data that you can use for swifter testing and implementation.

Related: Social Listening: The Power to Gain Business Insights and Increase Sales


2018 is going to be a very interesting year indeed. Digital marketing is now growing on levels that we have not seen before and outreach is becoming more personal. Keeping in mind these techniques, there is no saying what we can collectively achieve in the near future. Stay tuned for more.


Author Bio:

Judy Caroll

Judy Caroll is a marketing executive at Callbox. She is a blogger, online marketer and loves to share with you the best stuff in sales and marketing. Follow Judy on Twitter and Google+.



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