The client, a California-based cybersecurity software provider is one of the trusted names in cybersecurity in the IT industry with their endpoint security solutions. They primarily target a range of industries ranging from Wholesale Trade to Finance to Healthcare in Singapore and more. More than just expanding their market reach to neighboring countries such as Malaysia and Hong Kong, the Client also needed to address and educate their target customers about their anti-malware tool. The Client reached out to Callbox to help them conduct outbound campaigns as well as a lead generation and appointment setting campaign.
With the help of Callbox, they were able to successfully complete a 6-month Lead Generation and Appointment Setting campaign as well as working out outbound campaign activities that opened up opportunities for the Client to engage with new target buyers. By the end of all the campaigns, they were able to set 86 appointments, 36 marketing-qualified leads, 84 requested for more information, 542 new LinkedIn connections and a total of 94 callbacks.
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