If you’re still shopping for Christmas presents, good luck to you. You’re too late. There’s one thing that you can do and not be late, though. It’s coming up with a New Year’s Resolution for your business. See, the start of the new year is the perfect time to start with a blank slate because when you’re back to the drawing board, it’s easy to see things and easier still to measure your achievements (or lack of them) versus your goals. So when the clock strikes 12, don’t hit the ground running just yet. Make sure you have this list of things you can do to start the New Year right.
Get New Business Cards
Your logo can stay the same for as long as you wish. You know what they say about “fixing things that ain’t broken”, right? Good logos never grow old. You what does? Business cards. In this advanced digital age, business cards are one of the few things made of paper that still manage to have meaning. Yeah, I’m surprised, too. But with all the high-tech marketing options out there, business cards still remain essential tools for many business owners, executives, and professionals. Whether you’re attending the next Dreamforce or similar trade shows, networking events, or just going to client meetings, it’s important to have professionally designed business cards with you at all times so that you can present the best possible materials to potential clients or customers.
I don’t need to tell you what a good business card looks like. I’m guessing your graphic artist has that figured out. Add this to his list of must-dos and make sure to have it printed before the year ends. Learn how we got leads from joining events like Dreamforce.
Spruce Up Your Website
Ok, your website may still have Christmas-sy feels right now, but for the love of the Beatles, please do away with that before January 1 sees the light of day. Get rid of the red-and-green and snow/snowflakes, flowing ribbons and glitters, and all things that remind you of Christmas. On January 1, your clients and prospects need to know you’re back to serious business (not that Christmas isn’t serious) and your online presence needs to amplify it. Your website should also look consistent with all of your other marketing materials, online and otherwise. Of course, it should still be easy to navigate and use, especially for people using mobile devices, because you know, mobile is still going to rule.
Give your Social Media Pages a Makeover
Did your social media guy avail of his paid VL the last two weeks of the year? Don’t worry. Just tell him he has a lot of catching up to do. Uhm, in case you don’t know, social media can be an incredibly effective way to reach out to customers, and if your social media profiles are going to be the first things people see when it comes to your business, they need to also present a strong branded image to potential customers.
So get rid of that profile photo and cover picture or pinned tweed you’ve used for the longest time. Find the most recent photo and the one that you believe best puts your business or organization in the best light (sometimes, literally) and let it do the talking.
Determine which Channels to Focus on
As soon as the year starts, you have to have a channel to focus on. Will it be email, blog posts, Facebook ads, Twitter, Google Plus, etc.? Get a clear picture of your channels so you can develop strategies for each, and perhaps an overall strategy that makes them all a cohesive unit. You’re familiar with “the whole is more than the sum of its parts” thing, right? While at it, you can develop landing pages for specific products, promotions, or events. Based on experience, these convert much better than a standard product detail or event page. Makes sure you always have a way to track your results.
Do you know that Inbound and Outbound Strategies is a Match Made in Marketing Heaven
Be More Familiar with Your Clients/Prospects (and the Competition)
Lastly, don’t just spend the holidays in an attempt to increase your waist size. In between stuffing your face with pasta, ham, chicken, pastries, and marinating your liver in alcohol, spend some time studying the trends of your clients and/or prospects. Study your keywords. If you could label your campaign in one word, what would it be?
This is the moment when you should be at your most creative. Always ask yourself what your competition will be doing. From there, study how you can differentiate and stand out. The ultimate goal is more revenue, but at the start of the year, your initial goal should be for more people to connect to you and your brand.
Setting things right as soon as the New Year starts is crucial in your success or failure for the year. It’s great to start with yourself, such as your bad habits and things that you need to minimize doing to improve your productivity. But sometimes, it doesn’t always have to start with yourself.
Before you plan out, make sure you read the following blogs:
- Start FRESH with a Clean Marketing List for 2017
- How to Clinch that Million-Dollar Sale in the Software Industry
- Exploring New Markets in UK for More Profitable Business Idea
- Stick to these Three S’s for Creating Viral Video Content
Start with simple things you can do for your business or organization and maybe, just maybe, it will rub off on you. Advance Happy New Year!