Rebecca Matias

Let’s revisit the basics of B2B lead generation and compare what tactics or channels give you the best results (and the ones that do not).

The Client provides corporate video production services to a wide range of businesses and organizations in New Zealand. The company specializes in video projects for advertising, corporate communications, event coverage, and motion graphics. The…

The Client is a Singapore-based software-asa-service (SaaS) company that develops and offers a transportation operations management platform primarily for SMEs in Southeast Asia.

Discover how B2B chatbots can streamline lead generation, enhance customer engagement, and boost conversion rates with AI-driven automation.

To celebrate dad’s special holiday, let’s get to know some of the marketing forefathers that caused tectonic shifts in the evolution of B2B marketing.

Implement these tips to your hyperlocal marketing campaign and take your business to the next level as you find new customers and prospects.

Learn about the simple rules of composing email subject lines that will improve your open rates, CTR/CTOR, and of course, your conversions.

In this article, we will be exploring content intelligence and how we can utilize data, insights, and AI in our content marketing strategy.

In this short article, we will be examining the different types of leads that we get as marketers and how we can adequately identify buying signals and make sure we appropriately respond to them.

Let’s understand the 5 essential B2B email marketing goals, and learn why you need to focus on each of them.

Understand the 5 biggest social media trends in Canada and find out how they impact lead generation tactics for Canada-focused campaigns.

Understand psychographic segmentation and the factors that affect decisions and how we can group these factors to ensure high sales conversions.