10 Lead Magnet Ideas to Grow Your Sales Pipeline

10 Lead Magnet Ideas to Grow Your Sales Pipeline

Lead Magnets are an excellent way to grow your email list without buying one. Besides, it’s unethical to buy or rent an email list and spam people. Don’t give in to the pressure of stealing email addresses to support your sales team.

In this article, we discuss compelling lead magnet ideas you can use to push organic leads further down the sales pipeline. Before that, let’s take a look at the essentials of a successful lead magnet:

Define a Clear Purpose

What value can customers expect from your offerings? Who is your lead magnet for? Target this marketing strategy to a specific market and offer concrete solutions to your customer’s particular problems.

Related: Enterprise Sales vs SMB Sales: A Side-by-Side Comparison [INFOGRAPHIC]

Offer Access to One Premium Content

Create several lead magnets each with access to a single gated asset. This strategy is preferable to offering a few solutions in one lead magnet.

Give What they Want

Study the pain points and desires of your target market and determine what they want. Then, make an offer in your lead magnet that gives them exactly what they want. Ensure you are providing value and set yourself as an industry expert.

Related: Creating Loyal Customers Through Curiosity Marketing

Give it Now

Make content in your gated asset short and sweet. At best, excellent value information should be consumed within 5 minutes. With this strategy, you are most likely to convert using lead magnets.

Make it Worth their Time

The moment your lead magnet shows up, it should appear as high-value content. Make use of professional graphic design to maximize the perceived value of your offer.

Creating a Lead Magnet

Creating a Lead Magnet

Lead magnets don’t have to consume a lot of time to be effective. Short and specific content that leads can read or watch in 5 minutes takes little time to create. You may repurpose existing content to generate lead magnets that match the needs of your target customers.

Using Old Content

If your website has a blog, chances are you’ve written enough to compile this content in one easy-to-access ebook. You can put together content or links to 5 blog posts all with one theme and purpose. Another effective lead magnet strategy is to offer printables.

1. Ultimate Guide

You can point your leads at other resources experts in your industry have written. This option is much better than rehashing content by other industry experts.

Related: Ultimate Lead Generation Kit To Jumpstart your Business [FREE EBOOK]

2. The Checklist

Make it easy for your customers to complete a step-by-step guide with your excellent checklist. A printable format is best with this type of lead magnet.

3. The Cheat Sheet

Offer a one-page sheet to make it easy for customers to remember the information they need. It could be a summary of critical points, step-by-step procedures, or a glossary of essential terms.

4. Tell Your Secret

Have you accomplished something that your target customers aspire? Let them in on the secret behind your achievement when they opt-in.

5. Bonus Content

Offer exclusive access to additional content than what is written in your blog post. You can offer more expert tips, products, and other information only those who opt-in can access.

Creating New Content

Grow your email newsletter opt-ins with these tried and tested lead magnets that you can make in a short time:

6. Video Training

Here’s a sneak peek preview of what makes you unique in the industry. Videos are an excellent way for customers to know who is behind the business and a way for customers to see if they want to work with you.

Related: How to Create Engaging Videos that Rack Up Views and Shares

7. Surveys and Reports

People love taking tests that reveal information they can use to improve themselves, their strategy, and their business. Create a quick survey or quiz and share specific solutions catered to the needs and goals of your particular audience.

8. Tutorials and Demos

Showing the easiest way to do things in your line of expertise is one of the best ways to grab audience attention. A how-to video that people can’t see on YouTube is a great way to gain opt-ins.

9. Audio Downloads

People will exchange their emails for the content they can listen to while on the go. High-quality audio is an excellent tool for marketing. At the same time, you’re getting emails to benefit your sales team.

Related: The Best Marketing Podcasts and What You’ll Learn From Them

10. Introduction to Paid Content

Whether you’ve written a book or created a course, giving away the first chapter or first module can excite your leads to purchase the whole thing.

Related: 5 Types of Interactive Content and How They Can Boost Your Engagement

Parting Thoughts

Lead magnets are easy to create even with content you already have. It doesn’t have to be complicated and eat away at your time. A specific lead magnet with high perceived value will make it easy for customers to exchange contact information with you. Don’t forget to make content concise, practical, and easy to consume for leads to convert.

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