10 Marketing Automation Fails and How to Avoid Them (Part 1)

Companies adopt marketing automation platforms to align sales and marketing tasks. But, lack of clear strategy, the inherent complexity of MAPs, poor data quality and inadequate technical skills can hamper the smooth hand off process between the two teams, thus, resulting in reps working with less sales-ready leads. Marketers must utilize quality data and keep track of prospect behaviors to establish timely and relevant communication. This could back up succeeding tasks throughout the automation process which you will see on the next video.

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Twitter and Facebook.