Rebecca Matias

To celebrate dad’s special holiday, let’s get to know some of the marketing forefathers that caused tectonic shifts in the evolution of B2B marketing.

Learn about the simple rules of composing email subject lines that will improve your open rates, CTR/CTOR, and of course, your conversions.

In this article, we will be exploring content intelligence and how we can utilize data, insights, and AI in our content marketing strategy.

In this short article, we will be examining the different types of leads that we get as marketers and how we can adequately identify buying signals and make sure we appropriately respond to them.

Let’s understand the 5 essential B2B email marketing goals, and learn why you need to focus on each of them.

Understand the 5 biggest social media trends in Canada and find out how they impact lead generation tactics for Canada-focused campaigns.

Understand psychographic segmentation and the factors that affect decisions and how we can group these factors to ensure high sales conversions.

Discover how b2b social listening can help your business unlock hidden successes and engage your target buyers.

In today’s entry, we compare how selling to new customers differs from targeting repeat business so that you’ll get a good grasp of how to tailor your marketing strategy for each group.

What does your content strategy look like? Here are more content distribution tips that will surely increase your engagement and eventually, your leads.

In this article, we will be discussing some of the ways that you can reach more people with your physical and online marketing activities in your start in the medical billing industry.

The Client provides a comprehensive suite of food and beverage vending solutions for small- to- mid-sized businesses, including its proprietary line…