Rebecca Matias

Like dating, in-person sales meetings involve a delicate balancing act of rules, norms, and customs. In fact, a lot of the best practices we follow in…

Recent market stats show that competition in the telecom industry is rising in 2018. What makes any telecom marketing not adopt a multi-channel campaign?

Today’s post provides a complete walkthrough of email marketing analytics. This guide breaks down email analytics into its key component metrics and…

This infographic shows exactly how the move toward mobile impacts B2B marketing. From the sources we looked at, mobile is reshaping the B2B marketing…

Let’s take a look at how the old purchase process has evolved into what we now consider as the modern B2B buying landscape. More importantly, though,…

Explore effective sales cadence strategies and ready-to-use templates that help you follow up smarter and convert more leads.

The Callbox team is off to a strong start in 2018 as newly-released rankings from Clutch, Profiles and Reviews, Business.com, and 10Seos show the company…

There’s obviously a lot of reasons why companies slash marketing budgets (including tough economic times, shifting priorities, cost-cutting measures, and…

In today’s post, we’ll go over a handful of practical ideas to help you leverage your marketing analytics stack to its full potential. We’ll take a look…

There are numerous ways that start-ups can do to better promote their software products and services. Here are just a few of the most effective ones.

Today’s blog post boils all of this down into a number of practical telecom campaign ideas and tips. We’ll see how you can work the consultative approach…

The Client is a Singapore-based consulting company that provides intercultural management courses to organizations worldwide. The Client helps customers develop cross-cultural skills through customized training, coaching, workshops, and conferences.