Rebecca Matias

Learn the differences between multi-channel, cross-channel, and omnichannel marketing to discover the best strategy for your business succes

It has become the main challenge for tech as well as consultancy firms to address the needs of their niches and come up with effective messaging that…

Keeping one’s sales pipeline is essential to achieving a steady cash flow, and healthcare companies could hardly ignore this important process.

Learn how to handle early sales objections and take your conversation to the next level with the help of the tips outlined in this video.

No one can doubt the value of email in lead generation. If anything, email marketing is still an important strategy being pursued by those in the IT arena.

Check out some important telemarketing performance metrics to keep track of and find out how to make informed decisions based on the numbers.

The Client is the satellite communications unit of one of Asia’s largest telecom groups. The company specializes in both fixed and mobile satellite services, providing customized satellite solutions to corporate customers in industries such as oil…

Discover how marketing automation transforms healthcare services. Learn about tools, benefits, and strategies tailored for the healthcare industry.

The Client is a medical software company that specializes in emergency department (ED) information systems. The company’s primary product line is its flagship best-in-class ED medical record application widely used by healthcare facilities in the…

FUD stands for fear, uncertainty, and doubt. When a vendor pitches FUD, it’s trying to influence a prospect’s perception of the problem by focusing…

Having a hard time competing with top SaaS companies? Check out these essential software sales strategies that will land you a meeting with prospects.

Attention spans are getting shorter. One study claims it’s shorter than a goldfish’s. But this doesn’t mean people now have fishlike intelligence.