It’s a Monday and checking out your calendar is already stressing you out, or maybe it’s the other way round. It’s Friday, and you’ve realized that you haven’t even scored a single meeting this week. Appointment setting is a hassle, and we’ve all been through it.
You’re not alone, and we’ve all been there before. In this short article, we’ll help you fill your calendar – or optimize your existing one – with some of our appointment setting hacks.
So grab your calendar and your notebook, we’ll share the tricks we have to make sure you have a productive week ahead of you.
How Do I Fill My Calendar?
A lot of people will tell you to keep calling people or engaging in social media, but without a proper plan and a sales funnel in place this is all useless. Just ask a successful salesperson if they like wasting their time and resources on nothing.
The key is to be efficient and active with the things that you do – including how you manage your time and resources.
Target and Retarget
ABM is one of the most cited examples in the digital marketing realm because you can draw so many lessons from the techniques. One of the most important experiences that you can draw from ABM is targeting specific segments of the market with material that is designed just for them because the results are better than a “shotgun approach” with your content.
You have to make sure that each campaign that you build has a specific target audience so that everything will be customized for them. It is also resource efficient.
After you target, then you should engage in retargeting. Grab their emails and throw them into Facebook – if that’s their main channel – so that you may indirect “pre-suade” them or remind them about your brand.
Targeted B2B Marketing Handbook: Guide, Checklists and Worksheets
Find, engage and convert the right prospects with the right message.
Plan Your CTAs and Landing Pages Well
You need a CTA on every page of your website; you need to display your phone number, too. Your forms have to be a certain length. There are a lot of things that you can do to optimize your web properties for conversions.
The important thing is to apply proper conversion rate optimization to your properties.
Market Yourself Within Your Niche
Say this with me, “I will not miss an event.” Even if you don’t find yourself sociable, you still need to be present wherever the people I sell to are. This could be an event, a webinar, or even the platforms that most of your customers lurk in.
This creates value for you and shows that you keep up and care about the things they care about.
Create Social Media Sales Funnels
Believe it or not, you can turn any social media platform into a lead funnel. All you have to do is be active and continuously build your reputation. In a way, this can be considered online reputation management (ORM) which works wonders for the number of people who will begin to trust you and go to you for business.
Add Value and Build Your Reputation as Someone Who Helps – Not Sells
Stop selling and market yourself as a person that people can turn to when they need advice or what not. People do not like a pushy sales person who only cares about their sales pipelines. It makes no sense for you to keep pushing sales, instead, emulate a thought leader – those guys always have meetings.
Everything from your Google Analytics KPIs, heat mapping on your landing pages and even focus groups for the way you deliver your message have to be analyzed to make sure you are producing consistent results.
Appointment Setting Tips and Calendar Management
Once the calls are coming and everybody seems to want to speak with you, it’s time for you to start managing your calendar well. The way you operate your calendar – the appointments – are vital to ensuring that the conversions keep rolling in.
Here are a few tips that you can implement right away.
Make sure you have prep time
A lot of people can wing a lot of things, but ask anyone who’s winged a successful presentation if they could have used an extra fifteen minutes before the meeting. A couple of additional minutes before a meeting ensure that you have everything in order.
Debriefing time is also essential
If you’ve taken your fifteen minutes of prep time, make sure you have debriefing time – whether it’s a phone call or an actual physical meeting. This allows you to get the ball rolling with your team or even just exchange and engage in pleasantries with your client.
And, please remember
Say “no,” when you can’t make it.
So there you have it, if you follow these simple tips, your calendar will be full in time. Remember, time management is crucial in securing more appointments.