Rebecca Matias

Learn how a multi-channel marketing strategy can boost brand awareness, improve customer engagement, and increase sales.

Warm your cold calls up with targeted scripts aimed at the 4 main buyer personas in MSP purchases. Get the free guide and apply this post’s key lessons.

Watch this short video to learn how Callbox helped a B2B logistics provider expand in a new market and close high-value deals faster.

Use the lessons gleaned from these 10 highly successful B2B customer acquisition campaigns to help you drive new business at scale.

Lead nurturing is like parenthood. Today, we use this allegory to provide a balanced insight on how you can take care and guide your leads to conversion.

Track and improve what matters in your marketing campaigns. Make sure to keep a close eye on these 18 outbound lead generation KPIs.

What is this flipped account-based marketing sales funnel and how different is it from the traditional sales funnel? In this article, we show you how.

Target more tier 1 accounts, generate more sales meetings, and grow pipeline value faster with Callbox’s multi-channel ABM solution. Check out this video.

Get the free resource and learn from sample IT/software buyer personas, plus actual telemarketing scripts tailored for each key buyer role.

Boost your sales meeting with your target decision-makers with these sales appointment setting strategies.

Learn the 4 benefits of account-based marketing enhance lead generation, drive ROI, and improve sales strategies for software companies.

Here are helpful and pragmatic steps you can follow in order to generate concrete leads and sales opportunities for your IoT (Internet of Things) solutions