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5 Actionable Email Marketing Templates you can Use to Follow Up [GUEST POST]

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Email Marketing. The friendly tool for all who know how to use it. Whether you are a marketer, business owner, or just a professional, chances are:  you use email quite often in your work. Email marketing has consistently proven itself to be the most effective marketing tool around; and we’re talking about a huge list of tools.

That being said, the next question is: how can you make email marketing work for you? Rule no. 1: Always have handy templates around.

In your line of work, there are many times where you are bound to come across certain standard settings, where almost the same thing occurs over and over again.

For example:

  • Meeting someone at a networking event
  • Cold emailing someone on LinkedIn
  • When someone subscribes
  • Pitching for a guest-blogging opportunity
  • Approaching someone for a potential collaboration

For these types of events most common to every marketer and business owner, having to retype every time you face these scenarios can be hand numbing, to say the least. Therefore, to save you the trouble of having to keep retyping everything, you can now just bookmark this page and come back to it every time you need an email template.

Let’s begin.

 

Email Template #1: Meeting someone at a networking Event

Scenario:  You meet a prospect for the first time, and you just got his/her business card.  You shake hands after the event, promising each other that you will keep in touch. It’s best in this case to be the first one to act.

When you get the business card, make sure to put a mental note or write down the topic that you talked about. It will help your prospect to remember you later on.

Email Template:

Title: {Topic} at {insert place of networking event}

Hi  {insert first name},

It was such a pleasure meeting you at {insert place of networking event}.

I enjoyed myself tremendously talking to you about {insert topic of }! I’ve made sure to take note of it  from now on, and send you any insights if I find them.

By the way, I wonder if you have ever considered using {name of product or service} for your {business function} efforts?

If so, I would love to hear your take on it.

P.S. I’m free next {insert day} at {insert time}. I’ll be dropping by somewhere near your office. Let’s meet?

John

Email Template #2: Cold emailing someone on LinkedIn

LinkedIn is already the dominant player in the professional arena.

LinkedIn can be a great place to market your products and services, spanning 450 million members (including the random Nigerian princes and dubious people with random business proposals here and there).

You might already know that LinkedIn has this great feature called InMail, which basically allows you to send emails to people you are not connected to. In this post, I shall show a template that I use myself to approach people to read my blog. Here’s the template.

Email Template:

Title: How To Avoid Becoming the 90% of failed businesses.

Dear {insert first name},

Hope everything is going well.

I wonder if you might be interested in keeping away from failure in your startup?

275 million startups fail every year, and I was a part of it 5 times.

That’s why I’ve dedicated Mentored Growth to you.

It’s a blog with no B/S, actionable advice for you to not screw up in your business. It’s also a community of startups that I hope to build to help one another with their dream.

I’m asking around for some feedback now, and I would appreciate if you could spare me 5 minutes of your time to tell me what you think.

Cheers!

John Chen

 

Email Template #3: When someone subscribes

While an increase in subscriber count is every marketer’s dream, the problem often lies in keeping them there.

To do this, make sure you build a solid relationship from day one, and show your subscribers why you deserve the sub, and why they should stay. Make sure you deliver the content that interest them and will be useful to their business.

Email Template:

Title:  Welcome onboard {insert Site Name}!

Dear {insert first name},

Thank you for subscribing to the Mentored Growth community!

I’m excited that you are with me to grow this hub of entrepreneurs and startups, where we aim to help give no B/S,  actionable advice, to get one another away from the 90% of startup failure!

Everyone counts, and that includes you.

To show you my gratitude for joining Mentored Growth, I have included 2 FREE guidebooks to help you get started building your business right.

Our blog gets updated every Wednesday, so do keep an eye out for it!

Lastly, thank you once again for joining the Mentored Growth community!

 

Email Template #4: Pitching for a guest-blogging opportunity

If you are a business owner or marketer, then you will know the importance of guest blogging, and the positive impact it has on your site. Indeed, guest blogging remains as one of the most important elements of Google’s algorithm when they are trying to determine PageRank, and this trend seems unlikely to continue, in my opinion.

Email Template:

Title: Guest Blogging Opportunity For [insert blog name]

Dear [insert name of blog author],

I was browsing on the Internet about the topic of {insert name of topic}, when I chanced upon {author’s} post.

That got me thinking: I would love to be your next guest author.

I took the initiative to search for your most popular topics on Buzzsumo, and I have identified the following topics that you might be interested in having on your blog:

  • Topic 1
  • Topic 2
  • Topic 3

Do let me know what you think of these topics, and if you would like to feature any of them on your site.

if you need any adjustments or any tweaking, don’t hesitate to let me know!

I look forward to hearing from you.

Cheers!

John

 

Email Template #5: Approaching someone for a potential collaboration

Finally, if you are a marketer or a business owner, chances are you will always find potential partners at events to collaborate on for marketing events, or co-launches, and so on. The following email template gives you a nifty edge to convince your prospect why they should collaborate with you.

Email Template:

Title: Potential Opportunity: {your business name} X {prospect’s business name}

Dear {insert first name},

I would like to just start off by saying how much I enjoyed our conversation the other day at {insert place}.

Our exchange got me thinking about your business and mine, and the potential that we can both bring to the table.

I might be wrong, but what are your thoughts on a potential collaboration of {insert your business name} and {insert prospect’s business name}?

Here are a few quick ideas that I can think of where we can both contribute to this partnership.

  • Point number 1
  • Point number 2
  • Point number 3

I think the potential for something great to happen is really there, now that I’ve put it down in email!

What do you think about this? Let me know!

Cheers!

John Chen

 

Conclusion

The most important thing in business is time. But if you want to make an impact in your business, than you have to have a few nifty email templates on your side at all times, so that you can maintain the quality of your conversations, but not sacrifice too much time.

  • After all, time is money, isn’t it?
  • What other email templates can you think of?
  • What scenarios often require you to send emails?

Let me know in the comments section below, and I will answer your questions.

 

About the Author
John Chen is the Founder and Chief editor of Mentored Growth, a platform that provides no B/S and Actionable Advice for the Entrepreneur, to help them grow their business the right way and avoid failure like the other 90% of all businesses.

 

Get the latest updates on The Savvy Marketer’s Blog today!

 

Watch our latest video on Email Marketing and increase your email open rates:

Email Marketing Series: How to Make Emails your Impossible to Ignore [Video]

5 Actionable Email Marketing Templates you can Use to Follow Up [GUEST POST]

/in //by:

Email Marketing. The friendly tool for all who know how to use it. Whether you are a marketer, business owner, or just a professional, chances are:  you use email quite often in your work. Email marketing has consistently proven itself to be the most effective marketing tool around; and we’re talking about a huge list of tools.

That being said, the next question is: how can you make email marketing work for you? Rule no. 1: Always have handy templates around.

In your line of work, there are many times where you are bound to come across certain standard settings, where almost the same thing occurs over and over again.

For example:

  • Meeting someone at a networking event
  • Cold emailing someone on LinkedIn
  • When someone subscribes
  • Pitching for a guest-blogging opportunity
  • Approaching someone for a potential collaboration

For these types of events most common to every marketer and business owner, having to retype every time you face these scenarios can be hand numbing, to say the least. Therefore, to save you the trouble of having to keep retyping everything, you can now just bookmark this page and come back to it every time you need an email template.

Let’s begin.

 

Email Template #1: Meeting someone at a networking Event

Scenario:  You meet a prospect for the first time, and you just got his/her business card.  You shake hands after the event, promising each other that you will keep in touch. It’s best in this case to be the first one to act.

When you get the business card, make sure to put a mental note or write down the topic that you talked about. It will help your prospect to remember you later on.

Email Template:

Title: {Topic} at {insert place of networking event}

Hi  {insert first name},

It was such a pleasure meeting you at {insert place of networking event}.

I enjoyed myself tremendously talking to you about {insert topic of }! I’ve made sure to take note of it  from now on, and send you any insights if I find them.

By the way, I wonder if you have ever considered using {name of product or service} for your {business function} efforts?

If so, I would love to hear your take on it.

P.S. I’m free next {insert day} at {insert time}. I’ll be dropping by somewhere near your office. Let’s meet?

John

Email Template #2: Cold emailing someone on LinkedIn

LinkedIn is already the dominant player in the professional arena.

LinkedIn can be a great place to market your products and services, spanning 450 million members (including the random Nigerian princes and dubious people with random business proposals here and there).

You might already know that LinkedIn has this great feature called InMail, which basically allows you to send emails to people you are not connected to. In this post, I shall show a template that I use myself to approach people to read my blog. Here’s the template.

Email Template:

Title: How To Avoid Becoming the 90% of failed businesses.

Dear {insert first name},

Hope everything is going well.

I wonder if you might be interested in keeping away from failure in your startup?

275 million startups fail every year, and I was a part of it 5 times.

That’s why I’ve dedicated Mentored Growth to you.

It’s a blog with no B/S, actionable advice for you to not screw up in your business. It’s also a community of startups that I hope to build to help one another with their dream.

I’m asking around for some feedback now, and I would appreciate if you could spare me 5 minutes of your time to tell me what you think.

Cheers!

John Chen

 

Email Template #3: When someone subscribes

While an increase in subscriber count is every marketer’s dream, the problem often lies in keeping them there.

To do this, make sure you build a solid relationship from day one, and show your subscribers why you deserve the sub, and why they should stay. Make sure you deliver the content that interest them and will be useful to their business.

Email Template:

Title:  Welcome onboard {insert Site Name}!

Dear {insert first name},

Thank you for subscribing to the Mentored Growth community!

I’m excited that you are with me to grow this hub of entrepreneurs and startups, where we aim to help give no B/S,  actionable advice, to get one another away from the 90% of startup failure!

Everyone counts, and that includes you.

To show you my gratitude for joining Mentored Growth, I have included 2 FREE guidebooks to help you get started building your business right.

Our blog gets updated every Wednesday, so do keep an eye out for it!

Lastly, thank you once again for joining the Mentored Growth community!

 

Email Template #4: Pitching for a guest-blogging opportunity

If you are a business owner or marketer, then you will know the importance of guest blogging, and the positive impact it has on your site. Indeed, guest blogging remains as one of the most important elements of Google’s algorithm when they are trying to determine PageRank, and this trend seems unlikely to continue, in my opinion.

Email Template:

Title: Guest Blogging Opportunity For [insert blog name]

Dear [insert name of blog author],

I was browsing on the Internet about the topic of {insert name of topic}, when I chanced upon {author’s} post.

That got me thinking: I would love to be your next guest author.

I took the initiative to search for your most popular topics on Buzzsumo, and I have identified the following topics that you might be interested in having on your blog:

  • Topic 1
  • Topic 2
  • Topic 3

Do let me know what you think of these topics, and if you would like to feature any of them on your site.

if you need any adjustments or any tweaking, don’t hesitate to let me know!

I look forward to hearing from you.

Cheers!

John

 

Email Template #5: Approaching someone for a potential collaboration

Finally, if you are a marketer or a business owner, chances are you will always find potential partners at events to collaborate on for marketing events, or co-launches, and so on. The following email template gives you a nifty edge to convince your prospect why they should collaborate with you.

Email Template:

Title: Potential Opportunity: {your business name} X {prospect’s business name}

Dear {insert first name},

I would like to just start off by saying how much I enjoyed our conversation the other day at {insert place}.

Our exchange got me thinking about your business and mine, and the potential that we can both bring to the table.

I might be wrong, but what are your thoughts on a potential collaboration of {insert your business name} and {insert prospect’s business name}?

Here are a few quick ideas that I can think of where we can both contribute to this partnership.

  • Point number 1
  • Point number 2
  • Point number 3

I think the potential for something great to happen is really there, now that I’ve put it down in email!

What do you think about this? Let me know!

Cheers!

John Chen

 

Conclusion

The most important thing in business is time. But if you want to make an impact in your business, than you have to have a few nifty email templates on your side at all times, so that you can maintain the quality of your conversations, but not sacrifice too much time.

  • After all, time is money, isn’t it?
  • What other email templates can you think of?
  • What scenarios often require you to send emails?

Let me know in the comments section below, and I will answer your questions.

 

About the Author
John Chen is the Founder and Chief editor of Mentored Growth, a platform that provides no B/S and Actionable Advice for the Entrepreneur, to help them grow their business the right way and avoid failure like the other 90% of all businesses.

 

Get the latest updates on The Savvy Marketer’s Blog today!

 

Watch our latest video on Email Marketing and increase your email open rates:

Email Marketing Series: How to Make Emails your Impossible to Ignore [Video]

How to Improve Your Business Emails [GUEST POST]

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How to Improve Your Business Emails

Email correspondence is one of the main forms of communication with colleagues and clients. Unlimited possibilities of technological progress make it possible to instantly send and receive business messages from anywhere, including social networks, both widely known and narrowly-focused like here.

If you conduct business correspondence via one of the instant messengers or social networks, you may deviate from some rules. But this does not give the right to ignore the cornerstones of email etiquette, as sometimes familiarity and written mistakes lead to disastrous consequences, up to the noncooperation.

In the paper, I’m going to share with you a few tips on how to improve your business email communication.

#1 Write a Relevant, Informative and Concise Subject

Before you start writing a business letter, determine the main idea that you will convey to the recipient. Think about the subject line. Include keywords – words by which the letter can be found easily – to the subject line.

The subject should be clear and relevant as it’s the first thing the recipient pays attention to. Within a few seconds, he/she decides on whether it’s worth to continue reading.

At least, you have to stick to the next three following principles:

  • Relevance.
  • Informativeness.
  • Pithiness.

Also, you should have a clear understanding of the features of the recipient, namely his social status, position within the structure of the company, etc.

#2 Brevity is the Soul of Wit

In my opinion, one of the key factors of successful business dialogue via email is the ease of perception of information provided within the letter. Therefore, try to exclude words that do not convey the meaning of the letter. Even if you need to describe the situation in details, re-read each sentence and edit the piece so that to make is as simple as possible. Keep it simple, stupid.

Don’t overuse exclamation marks. A single exclamation mark is enough to express emotions and mood.  This also applies to emoticons and abbreviations. Joking aside if you write to a person for the first time! Besides, what’s funny to you isn’t always funny to others.

Today, people have very little time and a lot of possibilities how to use it. Therefore, most recipients have just about a few seconds to navigate through the letter and decide on if it’s worth their further time. If a reader sees a letter with a large amount of text, it’s a great chance he will close it or postpone until better times.

Please write on the merits.

Related: Subject Lines that Gets Event Emails Deleted

#3 Be Tactful

If the email requires a response, end the question with a question mark. If the answer is required urgently, hint about it carefully. Don’t force the recipient to answer, thereby putting him under the pressure.

As for the tone of the email, choose it in accordance with the frequency of communication with a recipient or a corporate culture of a particular company.

#4 Prioritize the Letter

Well, begin every first email of the day with a greeting. Personal treating is a must; let the recipient feels you’re really interested in his person rather than just sending template emails. Personal treatment is far beyond the politeness.

If you address the message to an organization or a few recipients, use a treatment like “Colleagues” or “Gentlemen.” In an official letter, feel free to follow the greeting with an exclamation mark.

#5 End the Letter with Signature and Contacts

If you want to be treated as a professional, be sure to end emails with your personal signature and contact information. The signature reasonable length is up to 6 lines (name, title, company name, phone number, email and website addresses).

Related: The Power of Email Marketing in 2016 and Beyond [INFOGRAPHIC]

#6 Delayed Response is Better than no Response

Ideally, you should reply to emails right after you get it. If you have no time to answer immediately, show your good manners by notifying the recipient that you have just received the letter and will respond soon.

#7 End the Dialogue Only if You Started it

One of the cornerstones of business emailing is that the right to end the conversation belongs to the one who started it. Polite farewell or words of gratitude are the best ways to make pleasant post-impression.

Related: 5 Parts of a Best Lead Converting Email [INFOGRAPHIC]

#8 Don’t Send Emails on Weekends

Well, there’s not a bad tone but rather the decline in efficiency of emailing. Imagine you’ve been waiting for a vacation during the whole week and, finally, you’ve got it. Will you have the motivation to answer incoming correspondence? Obviously, you won’t.

Thus, don’t expect your email to be read on weekends. The second half of Friday is a bad time as well. Of course, if it’s not something urgent.

Undoubtedly, people are trying to minimize and standardize the conversation. This contributes to the growing number of communications and devices that help us respond quickly and stay in touch without looking up from other daily routines. Well, that’s quite efficient, although it has some disadvantages like grammar and spelling mistakes.

In the end, if you are not sure about your email, take the time and read it once more.

 

Lucy Adams is an essay writer from buzzessay.com. Most of all, she loves blogging and research. Lucy is open to each and every your suggestion, so feel free to supply her with your very best ideas. Don’t miss the chance to get a high-quality paper for free.

 

Don’t miss out!  Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit! Updated with links to the best and latest techniques that will help generate quality sales leads for your business. 

 

 

The Power of Email Marketing in 2016 and Beyond [INFOGRAPHIC]

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In the face of social media, mobile devices, and hundreds of other technological ventures, it’s easy to assume that email has become a thing of the past. This couldn’t be further from the truth. Email marketing is alive and well in 2016 and it’s showing no signs of slowing down.

Why should your business use email marketing to reach its goals? Today I’ll show you some exciting statistics, followed by an infographic that will help you solidify an email campaign for maximum success.

What Email Marketing Can Do For Your Business

While social media offers real time engagement, emails offer a more personalized channel to reach a targeted audience. Email marketing goes far beyond lead generation, and instead helps drive people to your product or service based on their familiarity with your business and your brand.

Here are some intriguing statistics that will get your and your employees excited about an email campaign:

When your business is starting a blog to bring in more leads and customers, an email signup should be at the top of your list. You can start sending messages to the right people who have a vested interest in your brand.

Check out the infographic below for all the tips you need to formulate your next email marketing campaign. Let us know how it goes in the comments!

 

Author Bio:

Matt Banner is a seasoned blogger and entrepreneur with a decade of experience in the online world of blogging, SEO, and marketing. You can find him online @BlastYourBlog.

 

You might also like: 7 Stats That Proves Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]

 

 

Check the latest stories and marketing tips at The Savvy Marketer Blog!

 

 

 

7 Stats That Prove Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]

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In your B2B marketing campaigns, what lead generation channel do you use?

Everyone says that ‘Content is King’, while others say social media is where true power lies. Traditional marketers still banks on cold calling and appointment setting.

But here are the reasons why EMAIL MARKETING should be your bread and butter:

 

7 Stats That Proves Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]

 

Infographic Transcript:

Email marketing has an ROI of 4,300%Twitter_bird_icon

Source: Direct Marketing Association

Revenue from email has increased by 28% from 2013-2014Twitter_bird_icon

Source: Email Marketing Industry Census 2014

60% of marketers believe email marketing produces positive ROITwitter_bird_icon

Source: Marketing Sherpa

 

You might want to check out! Introducing: The Ultimate Lead Generation Kit To Jump start your Business!

40% of qualified leads discover sites via email Twitter_bird_icon

Source: Marketing Land

64% of decision-makers read emails via mobile devicesTwitter_bird_icon

Source: SalesForce

Adding social sharing buttons to email messages an increase click-through rates by more than 150%Twitter_bird_icon

Source: SocialTimes

56% of businesses plan to increase their email marketing efforts this yearTwitter_bird_icon

Source: CustomerMinds

 

More AMAZING Email Marketing Tips!

Achieving 13 Business Goals in One Strategy! Use Email Marketing

Say no to Spam! Ways to Avoid Putting your Email Marketing Campaign to the Dumpsite

 

 

Get a profiled email list of qualified targets for your business today!

Dial 888.810.7464

Get a profiled email list of qualified targets for your business today! Callbox Business List and Leads

 

Humanizing Marketing Automation: A Three Step Plan

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Humanizing Marketing Automation- A Three-Step Plan

In the long run, many owners of B2B enterprises want to expand their revenue. Of course, one way to do this is through an effective lead generation program. But there is more to it than flooding a prospect’s inbox.

 

B2B prospects represent human individuals. They are not just numbers in a Google Analytics graph. They are clients willing to spend for offers that are relevant to and in line with their objectives. It is therefore important to effectively humanize one’s lead generation campaign in modern ways.

Recently, many B2B companies are automating their marketing processes due to the benefits it has for personalization. We know for a fact that sending out personalized messages to individual prospects can be a daunting job, but marketing automation software effectively eases this out. After all, automated and personalized marketing campaigns have been proven to increase transaction and revenue rates by six times, according to Experian Marketing Services in a 2013 study. And with 2015 emphasizing more on quality human engagements, more marketers in the B2B field will find it worthwhile to bring personalization to a whole new level.

That is very much possible if one knows how to apply a strategy that realizes quality prospect engagements. The three-step plan below illustrates just that.

 

Step1: Include contact names.

Prospects respond positively to messages that bear their names and the companies they represent. It has also been pointed out that subject lines with recipient names generate better response rates. Simple as it is, taking this tip into account can cement your relations with future clientele.

Related: 10 Marketing Automation Hacks All Businesses Should Be Using

Step 2: Segment your lists.

To bring out the efficiency of your email campaign, segment your list of prospects into groups based on specific data such as company size, location and job title. Marketing automation then manages your communications and delivers personalized messages accordingly.

Related: Say no to Spam! Ways to Avoid Putting your Email Marketing Campaign to the Dumpsite

Step 3: Modify your campaign.

You cannot change how people view your product. You can only learn to adapt. Understanding buyer activities can provide a comprehensive view of what your targets want. To do this would require tracking landing site behaviors and collating data from fill forms.

The three-step plan above would effectively bring out the best in your B2B lead generation campaign. But you may still need competent people to apply it for you.

Managing marketing automation software that improves personalization requires technical proficiencies, which a company with multi-channel marketing capabilities never fails to deliver.  

 

13 Business Goals You Can Achieve Through Email Marketing

Curated: 13 Business Goals You Can Achieve Through Email Marketing

 

 

Curated: 13 Business Goals You Can Achieve Through Email Marketing

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Curated: 13 Business Goals You Can Achieve Through Email Marketing

Aside from the obvious, email marketing has more uses than merely as a lead generation tool. In an article on convinceandconvert.com, Rohan Ayyar enumerated 13 business goals you can achieve by just sending an email. Leaving no stone unturned, he listed creative ways in maximizing your email marketing efforts.

Indeed, there’s more to it. It may sound unbelievable but email could be used for branding, customer and other opportunities. Surely, this is quite an eye opener.


Every marketing plan is built around very specific objectives that a business intends to accomplish. The tools that go into a marketing plan, therefore, depend directly on these goals. But what if there was a tool that was not a use-and-throw razor blade, but a veritable Swiss army knife?

Meet email marketing. A cost-effective, easy to implement, and versatile tool that makes most other marketing tools look one-dimensional. I mentioned “versatile” here, but just how versatile, you ask? Take a look.

Spreading the Word

Email marketing is superb at building awareness about a product, service, brand, event, or business. By delivering emails straight to the user’s inbox, the spillage involved in most other awareness generation methods like television is avoided. Also, even if the recipient does not open your email, you can still convey a world of information with just a creative subject line.

Spawning Conversions

Email has the unique ability not just to inform a reader and convince them of the benefits of the proposition discussed, but also encourage them to take action immediately. Think of emails that say, “Last day today. Buy now!” Without fail, each one of them has a Buy button that takes the user to the business’ website and leads (hopefully) to a sale. Now, how many TV ads can offer that?

Upsells and Cross Sells

Once a potential customer has moved on to being a regular customer, the time is ripe to cross sell them an item related to their original purchase. Figure out the personal usage habits of your buyers, and send out upsell emails around the time the original item needs to be replenished. By employing email for these purposes, you’re enlarging your repeat user base at zero cost.

Here’s an upsell email from Verizon:

Verizon upsell

And here’s a cross sell from Amazon, promoting a specific range of products:

Amazon upsell

Appointment Reminders

Calling a client to remind them of an upcoming appointment or event can be perceived as intrusive and rude. Take the more elegant way out of the situation by sending a gentle nudge via an email.

Dental appointment reminder

You can even ask users to confirm their attendance by clicking on a URL. Not only do such reminders help push repeat business, they also help you plan your inventory and time based on your users’ needs.

Tracking Emails

Since an email is, for all practical purposes, what a letter was just two decades ago, fall back on it when you want to send out order confirmation when a purchase is made. By offering your users detailed information about their latest purchase and following it up with a chance to track deliveries, you get closer to the user. The more useful your emails become to the user, the greater your chances of repeat purchases. (highlight to tweet)

User Reviews

Emails can be very easily used to collect users’ reviews about your product or service, which in turn helps you reach out to brand new buyers more effectively. Tools such as123ContactForm and SurveyMonkey allow you to build detailed surveys from scratch and embed them inside emails in an instant.

Amazon user review

Amazon uses its own built-in survey tool in the example above. Instead of making the user go to their website and rate the product, this one-step review email makes users’ lives easier and increases the probability of them leaving behind a review.

A more generally targeted extension of reviews within emails are surveys and polls. Not all market research comes at the cost of thousands of dollars. A simple email template that contains an embedded user behavior survey in it is a great way to save a few dollars and reach out to an audience that knows your products the best.

Sharing Vital Information

Share important information about the product and its workings via email campaigns. Email makes this sharing quick, cost-free, and permanent.

Uber privacy statement update

This permanence of emails is a huge benefit, especially in situations like a product recall, product malfunction, changes to privacy policy, etc.

Growing a Social Media Following

Did you just create a new social media presence for your business on a new platform? Say, Snapchat? Grow your followers’ list from zero to a few thousands in just one simple step: Send an email to all existing email subscribers asking them to follow you on the new platform. Sweeten the deal with a small goodie, if you like.

Announcing New Launches

What better way to introduce a new product or service into the market than reaching out to existing users about it?

Apple Watch product launch announcement

An email means that at near-zero costs, you get to generate curiosity, drive traffic to your new launch page, and encourage trials, all in one go.

Event Invites

You must have read about the importance of engaging with your regular users face to face to build their loyalty towards your business. Invite your users to attend your next tailor-made event using email. Not only do you save a pretty penny on RSVPs, your invite stays in your user’s inbox forever as a reminder of your friendly overtures.

Preventing Cart Abandonment

Studies show that nearly 70% of all users who begin shopping on your website will go on to abandon their purchase midway. A proven way of winning back abandoned shopping carts is by setting up triggered emails or auto-responders with email marketing software like GetResponse, which shoot out an email to the user’s inbox within hours of a case of cart abandonment.

Fab abandoned cart email

By reaching out to the user promptly, you multiply your chances of earning back a lost sale at zero cost to you.

Raising Funds

Emails are also used extensively by businesses as well as non-profits to raise funds for upcoming projects. Whether it is a KickStarter fund for a new product you’re developing or asking for donations to a worthy cause, or even offering your subscribers tax breaks in return for their contributions to a charitable cause, email dons each of those hats with ease. An embedded payment widget inside the email makes the process of fund raising even more seamless.

Customer Care

Customer care on the phone can be alternately frustrating, expensive, and fruitless for the average customer. On the other hand, an email to customer care usually has a much better satisfaction rate thanks to various factors.

Emails allow users to detail out their problems, unlike phone calls to customer care, where they are limited by pre-defined options on the answering service. Besides allowing detailed reports, email also removes the expectation of an immediate response from the users’ mind. This means your customer care teams have some breathing room to respond, and your users don’t get annoyed waiting to be served on an endless customer care call.

The Most Important Goal

There are many more goals that you can potentially address through your email marketing, including getting customer referrals, encouraging repeat purchases, holiday specials, etc. However, the most important goal that a well-designed email marketing program achieves is building a relationship of trust and mutual warmth with your users. Everything else follows from there.

Do you know that email marketing incorporated with other marketing is more effective? Get a guide on how to run a multi-channel marketing campaign, download here.

 

Source: 13 Business Goals You Can Achieve Through Email Marketing

About Rohan Ayyar

rohan ayyar

Rohan Ayyar is a creative content strategist, digital analyst, and CRO specialist at E2M, digital marketing firm par excellence. He doubles up as the resident UX authority at Moveo Apps, a premium app dev agency. Rohan is also an avid writer, with articles featured on The Next Web, Fast Company, and Adweek.

 

10 Fresh Email Marketing Ideas You Should Try Today

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Email Marketing

Email marketing is not dead, but over the years, a few unsavory email marketing behaviors have soured a lot of recipients to the email messages that were filling up their inboxes. On the other hand, consumers jump for joy when they actually get an email that is interesting, helpful or innovative.

There’s an art on how to craft an email newsletter that recipients will actually read, so we’ve put together ten examples of some awesome email marketing ideas that may convince you to reexamine how you think about using email today:

1. Ecommerce Email Marketing

Truly great companies are always changing and evolving, and it’s something your customers expect. What they don’t expect is to be told ahead of time about those changes. It’s unusual indeed if you’re going to change the way you communicate with a lead or customer, to give them clear and fair warning. That way, if they aren’t happy with the proposed changes, they’ll just make the necessary adjustments to keep their inbox clean.

2. A Sense of Urgency

You should create a sense of urgency with a call-to-action. If it’s done right, that’s what makes a lead take action. However, often, the call-to-action is positioned in such a way that makes urgency look like being pushy.

3. The Compliment Sandwich

There’s nothing better than asking for as well as receiving feedback from your users, even if they aren’t exactly a power user. In fact, the power users are often the ones who can make your product or service even better. They have identified roadblocks to success that other leads and customers might be facing.

4. AmazonLocal

Email from AmazonLocal is short and sweet, with only one call-to-action. When you click through email you can tell them what you like and dislike. That way, the deals they send you in the future can be more in line with what you are more likely to actually want.

5. ModCloth Style Whiz Quiz

AmazonLocal’s method of to personalize email content is very effective, but props should be given to e-retailer ModCloth with its Style Whiz Quiz email. The end results are precisely the same, both ModCloth and AmazonLocal know what their email recipients like, and they can better segment their email lists in order to provide more relevant content. But ModCloth’s email lets recipients take a fun survey to get their answers.

6. Focus Pointe Global

Focus Pointe Global provides focus groups so your business can get some meaty market research. Their email asks you to participate in one of their online surveys, and it’s the simplest email you could possibly imagine. All of the information you need to know to determine whether you want to participate is called out in bold, with extremely short copy that explains everything immediately afterward.

7. Zipcar

Zipcar’s abandonment email calls the reader back to their website with some lighthearted copy that nudges you in the right direction. It also reminds them of the value of using Zipcar, being so economical and helping our planet. If the visitors to your site are abandoning shopping carts or landing pages, then use your email marketing in this same way to remind them that they have some unfinished business on your website.

8. ModCloth Referral

If you have a referral program, do your customers know about it? ModCloth’s recognizes that even engaged customers might not know you offer referral benefits. Email marketing can be ideal for ongoing communication with prospects and engaged leads, never forgetting about keeping them in the know.

9. UncommonGoods Lets Customers Sell

UncommonGoods leverages the power of social proof to beef up their Mother’s Day email marketing campaign. This email provides recommendations for those who struggle to decide on a gift, but it also can highlight what other customers have to say about them.

10. Zizinya Web Solutions

Zizinya Web Solutions uses email in one of its lead nurturing email series, and it’s a great example of a principle that so many email marketers forget: Your inbox recipients don’t always remember who you are.

Use a reminder somewhere in the first paragraph of your email to tell the reader who you are and why they are being contacted. Reminders like this are critical to preventing deletions and unsubscribes.

These are just ten examples of some unusual email marketing ideas that may help convince you to reexamine how you think about using email in today’s marketing universe. Try some or all of them in your next marketing push. You might be pleasantly surprised at the results.

 

About the Author:

Timm

Timm Danny

Timm is a content editor @ Key Difference. He is passionate about SEO service, technology, email marketing services, etc. He wishes to share his knowledge with others and jump into blogging.

 

This is why your B2B Email Marketing Campaign doesn’t produce Leads

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Email marketing seems basic enough to carry out and needs no special skills. How hard could it be? You develop a mailing list, you send your content, and track the progress. And besides, email has been and remains to be the most faithful pillar and icon of lead generation lore.

Little do most marketers know that certain (mis)steps can and will kill their chances of conversion. These are things that we normally view as harmless and would not have any adverse effects:

Overusing images – Marketers now tend to use a singular image as the entire representation of their content, not considering the possibility that a.) Prospects might disable images when viewing email via mobile devices, or b.) Putting all your eggs on one image is a make-or-break risk. HTML-based emails are the new thing, but overdoing it could also hurt.

Not personalizing emails – Many companies take effort to the next level by ditching generic emails in favor of receiver-customized ones. When emails are segmented based on clientele profiles, people would feel that the company is personally reaching out to them rather than throwing an open letter to the world, thus increasing CTRs and conversions.

Harassing prospects with thousands of calls-to-action – Blame this on modern image technology; oftentimes we see content pages saturated with various links that not only create confusion but also causes prospects not to click anything in the end. Create a singular, powerful call-to-action and place it strategically where it’s impossible to miss and impossible to misinterpret.

Not sending enough emails – Perhaps due to a lingering (albeit reasonable) fear of being regarded as spam, marketers are missing out on conversions because their emails lack impact. An introductory email is not enough; send up to 3 emails a week and focus on educating them, not annoying them. While doing so, link your emails together and find your way in building momentum.

Forgetting to include contact information – Need be elaborated?

Lacking value in your content – The ultimate trickery is having prospects open an email with dazzling imagery and words, only to conclude in the end that nothing in it offers real value, perhaps because it was not catered to a specific need or persona. Work hard in letting them feel like hitting a jackpot upon knowing what your email has got to offer them, and you’ll see the results instantly.

4 Email Marketing Gems – Born Out of Writing 1,000 Emails

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Justin Bridegan of MarketingSherpa shares 4 things he learned from writing a lot of email copy:

Having written close to 1,000 emails for MarketingSherpa promoting our marketing products over the past few years, I’ve learned a couple of things I thought I would share with you, many of them from my own mistakes.

At Summits, when people recognize my name from their inbox, they ask, “What have you found that works?” What a loaded question, right?

I’ve felt much like Edison, but with a marketing spin on it. I have not failed, I’ve just found 10,000 ways on how to not write an email.

Much like you, my writing over time has evolved to include some semi-universal best practices which many of us are familiar with, but sometimes get lost in the marketing translation from company logic to customer logic. So, here is a quick refresher.

Tip #1. Write your copy with the understanding that your audience is likely not reading, but skimming

It’s been said most people are either “filers,” who create a specific file folder for each email, or “pilers,” who let the inbox pile up with no hope in sight. Either way, your message is up against an already overflowing inbox. Standing out – and quickly – is the only hope you have.

I’m not saying all email messages have to be short, but they should be readable in a skim format. Your audience should be able to understand the main message in five to 10 seconds. Subject lines should be point first or last, not middle. Intro paragraphs should also be short and lead into the body copy, usually three sentences or less. Overall, you should test your email subject lengths to know what your audience prefers to read.

Tip #2. Stop selling to your audience and offer real value

Nobody enjoys being bombarded with product offerings and specials. Don’t get me wrong, we all like a good deal, just not all of the time and not every day. Your emails should be an ongoing conversation and always offer real value. Ask yourself, “Does this pass the ‘so what’ test?” If not, then scrap what you have and start over.

Use benefit-focused language such as “Get” or “Receive” without making them think about all of the things they have to do. You need to build some trust with your audience and make sure you provide an email address so they can respond with feedback.

Tip #3. Clarity is the key

Have you ever read an email and not understood what they were trying to say? I know I have. From internal acronyms nobody outside the office understands to copy containing three or four calls-to-action, too much clutter is a conversion killer.

Focus on one key benefit, map it to their pain point and solve it. Your email tone should convey a helpful and friendly voice. Never use words that don’t convey value, like “Submit,” or “Click.” When possible, provide more clarity and quantify your message. For example, use “Get instant online access to all 32 marketing search journals” instead of “Download now.”

Tip #4. Don’t take my word for it – test

What works for one company doesn’t always work for another. The only true way to know what works in your messaging is to test. For the MarketingSherpa audience, those who have purchased from us in the past tend to like short, right to the point emails, while new sign-ups tend to like more visual and lengthy copy. It is about tailoring your messages.

We’ve gleaned these insights from A/B testing. Before you implement any of my tips, I suggest you test them with your unique audience and product to see if they also work for you.


This article
originally appeared on MarketingSherpa.com.

The Three Important Components Of Any Email Marketing Campaign

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The Three Important Components Of Any Email Marketing Campaign

Email marketing remains to be an important facet in the life of a business.

Presently, around 73% of B2B marketers rely on emails for transacting deals and exploring aailable solutions for a variety of problems (Salesforce, 2015). For this reason alone, delivering messages straight to your target clients’ can help initiate high-value engagements that are likely to result in purchases.

In fact, Convince and Convert noted in a 2013 study that “44% of email recipients made at least one purchase last year based on a promotional email.”   This is supported by an Imagine Pub post that reveals eight to ten recipients of B2B messages would buy something. You couldn’t possibly take these stats like they mean nothing to revenue when they actually establish the difference between business failure and success. The most important thing it seems at the moment: Refuse email marketing, you refuse revenue.

You can always conduct a good old-fashioned email blast to spread word about your company and what it is offering, but having a prospect make that crucial click depends entirely on whether your messages are appropriately constructed.

Email Lead Generation: How Most Marketers are Getting it Wrong

Related Post: Email Lead Generation: How Most Marketers are Getting it Wrong

To ensure a more successful email campaign requires a thorough understanding of the three most important parts of an email that can significantly increase open rates:

Introducing the no-risk offer

This is your product, service, or a simple taste of what your business could do for your future customers. With the explicit announcement that this comes at absolutely no cost to your prospects, there is nothing that would hold them back from giving your offer a try.

An obvious call-to-action

Now that you’ve made it clear that your email is absolutely free, along with the product or service that comes with it, tell your prospects what to do next by giving them a call-to-action that is more obvious and conspicuous than the no-risk offer.

Final encouragement to respond

Most prospects like to read through the whole email to make sure there is no catch anywhere, especially if they found your offer particularly tempting. So to end your email properly, remind your prospect again about what a great offer this is and encourage them to sign up now, if they haven’t already.

It’s not so hard creating emails with all the right elements in place. But you can always improve your chances of acquiring quality B2B leads by allowing a professional b2b lead generation company to hold the reins of your campaign. Especially if it has an impressive portfolio of successful campaigns and satisfied clients, such a company can achieve a certain amount of notice that your brand deserves.

 Employ email marketing and other lead generation channels in your campaign today!

 

The Spam Dilemma: How to avoid your Emails being tagged as Junk

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Email marketing  has been dealing with the spam problem since the beginning of email marketing itself. It’s a hard enough task to deal with, considering that emailing has seen its decline especially in B2C marketing. Although it is pretty much still alive in B2B, you have to make sure your emails go through.

It has the potential to be disastrous to the entire strategy. The moment your email host has been marked as a spammer, your open rates and deliverability will drop and your account may even be suspended.

The notion that spam filters cannot be tricked is not entirely true, though.

Spam filters work by scanning the email based on content and choice of words. The system in which it operates is actually defined lucidly, therefore giving us the chance to modify our email formats to avoid being convict of spamming. You may have drafted a very professional template for marketing but if you miss out on an important identifier, your email will still be spam.

Consider these pointers:

  • Subject line. Almost everyone who has used email would know what a spam subject line looks like. Avoid punctuation marks (especially exclamation points), don’t write them in all caps, and don’t use spam-ish terms such as “free” or “download”. Don’t substitute numbers or characters for letters, too.
  • Main Content. The body of the email obviously must also be spam-free. See if you can always include a plain-text alternative, which will usually be matched up to your HTML content. Plain-text emails are not typical for spam structures, so if only a small portion of your HTML message is included in your plain-text message, most likely your email will be flagged.

And while you’re at it, make sure your HTML codes are solid. Otherwise lousy codes attract filters.

Colors can also affect tagging, so keep your color extravaganza on a low, especially with attaching too many images (one-image formats also trigger filters, so be somewhere in the middle). Keep the ratio of text to images under control, and make sure your overall formatting adopts the formal letter style in general.

  • Key: Make it a 2-way convo. As soon as the recipient responds to the email, the spam filter criteria are practically voided, because the email now becomes a conversation. To make this happen, give the other person a reason to reply. Ask relevant questions about their business. Present an idea and ask for feedback. Once the exchange has been established, you will have made a “name” for yourself in your prospect’s email and will never be tagged as spam again.

Recognizing the Assets and Disservices of Email Marketing

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Email Marketing is the door-to-door sales of cyberspace.  And just like its counterpart in the real world (Forbes says door-to-door sales is dead), Email Marketing also has had its share of decline recently, or so they say. One thing that’s true, though, is that the basic functions of email have evolved in the last decade, swimming through waves of new technologies and trends.

These modern developments paved the way for strict competition for email marketing, especially with the explosion that is the social media. Some companies jump in the bandwagon and resort to Facebook, Twitter and several blog sites to uplift their marketing campaigns, while some remain faithful to good ‘ole email.

Before deciding whether to jump ship or not, it wouldn’t hurt to understand the advantages and disadvantages of email marketing.

PROS

Ready…aim…click!Probably the greatest strength of email marketing is its efficiency. With a pre-structured content ready to be deployed, all that’s needed is a lot of email addresses, and that’s that. In some cases the company doesn’t even have to anything; once potential prospects are subscribed, they can opt to automatically receive updates. Companies can do away with the hassle of sending traditional mail, or hiring people to do cold-calling.

Money saved is money earnedSending emails is free. Traditional mail necessitates more cost (paper, printing, manpower, mail service, etc). Ads on newspapers, social media sites require payment. Even having people to “like” or “retweet” a marketing post would oblige you to shell out an amount.

Easy monitoring and researchEmail Marketing provides a means of tracking the emails being sent and as well as the responsiveness of the targets. A daily or weekly report could easily be generated to show quantity as well as quality by assessing the response behavior patterns.  This makes it easy for companies to gauge their success and make improvements for future campaigns.

Personal, professional, creative touches –Depending on the target market, one can put a little dose of personality or stick to appropriate standards when communicating with potential clients. Emails are not limited to text – most companies go as far as sending videos, attaching presentations and footnoting links to other resources.

CONS

Spam – Email marketing once reached its peak popularity which in turn gave birth to what is called “spam”. Email services providers suddenly started integrating spam filters onto their systems and while it works for the most part, some emails still do get through. The problem is, some filters are extra-sensitive that they flag anything suspicious as spam, which obviously became an added burden for marketers.

Email address disclosure - As a by-product of the “spam” problem, business owners and executives became reluctant in giving out their email addresses (or sometimes they do give out one, but of the company’s official mailing address). Obviously, email marketing is pointless without an email address inventory.

Technical issues– Exploiting a technology-based marketing strategy is bound to have technology-based problems. These can be from failing email servers to ill-rendered emails and even dealing with recipients who require a certain degree of email know-how.

Companies that are on the fence with using this approach must first weigh things based on resources, urgency, and higher success rates. Email marketing may not be for everyone – but there are those who are still able to pull it off even when it’s been pronounced dead. And it’s very much alive.