In your B2B marketing campaigns, what lead generation channel do you use?
Everyone says that ‘Content is King’, while others say social media is where true power lies. Traditional marketers still bank on cold calling and appointment settings.
But here are the reasons why EMAIL MARKETING should be your bread and butter:
- Email marketing has an ROI of 4,300% (Source: Direct Marketing Association)
- Revenue from email has increased by 28% from 2013-2014 (Source: Email Marketing Industry Census 2014)
- 60% of marketers believe email marketing produces positive ROI (Source: Marketing Sherpa)
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- 40% of qualified leads discover sites via email (Source: Marketing Land)
- 64% of decision-makers read emails via mobile devices (Source: SalesForce)
- Adding social sharing buttons to email messages an increase click-through rates by more than 150% (Source: SocialTimes)
- 56% of businesses plan to increase their email marketing efforts this year (Source: CustomerMinds)