We’re approaching the end of 2021, which means the holidays are approaching. Regardless of where you are or what business you run, the holidays are a frenzy-filled season for both customers and enterprises. Are you all prepped for the arrival of the festive season? Have you already devised creative and entertaining holiday marketing techniques to increase lead conversion? We’ll discuss some terrific marketing methods to assist guide you in starting off the holiday season campaigns with a successful Thanksgiving and Black Friday campaign, whether you’re a brick-and-mortar or an eCommerce firm.
One of the most sacred national holidays of the year is Thanksgiving. It’s a day of getting together, great food, and giving thanks. So, you have to make sure that your promotions and campaigns are aligned with these themes.
Here are great Thanksgiving and Black Friday Marketing ideas that will increase your sales.
The importance of Black Friday
Before we dive in, let’s take a quick look at why Black Friday is so important.
Although Black Friday appears to be a business-driven event, it was customers who initiated the shopping celebration. It was initially seen in Philadelphia, where the day following Thanksgiving is often busy. Though the first Black Friday, which was established in 1961, had little to do with shopping, it has since evolved into an occasion that helps merchants go from red to black before the end of the year.
Now, to start off the Christmas shopping season, companies would traditionally offer a range of in-store offers on anything from electronics to toys, opening stores as early as 5 a.m. With an increasing number of individuals opting to do their pre-holiday deal hunting online, eCommerce shops have a unique chance to acquire new customers and raise their sales volume.
Related: Social Media Marketing: Top 9 Keys to Generate Leads and Boost Sales
Email marketing is a terrific way to promote your business and generate revenue.
Contact your previous customers and offer them a unique VIP discount code that will save them money on their next purchase. They’ll be more inclined to buy from you again if they’ve previously purchased from you. If they’ve purchased in the last 30 days, your brand will be fresh in their minds, so be sure to include them.
When emailing potential clients, tell them about the offers you’ll have that day so they’ll keep checking back. If you want to promote certain products, make sure their photos are clickable so customers can go straight to the product pages and buy them. Keep an eye on the subject lines of your emails. They may land up in your subscribers’ spam folders if they seem overly promotional.
Related: Creating a Content Upgrade and Using Them to Grow Your Email List
Messenger-based gift guides
Create curated lists or “gift guides” to assist your consumers in getting into the holiday spirit—and to make the purchasing process a bit easier.
Gift guides are a popular Thanksgiving marketing strategy that can pique potential consumers’ interest in your products/services or encourage them to investigate what you’re selling. You may provide items depending on a customer’s wants using guides.
Start making a Promotional Content Calendar
With Black Friday approaching, you’ll want to be sure your entire strategy is in place. Create a content calendar with the assets and material you want to distribute and when you want to share it. Plan a month ahead of time and begin your marketing the week before Black Friday so your clients are aware that you will be providing discounts.
For social media postings and email marketing, you should design visuals. You’ll also need to produce fresh visuals for the homepage banner and any promotional video clips.
It will make your life easier if you schedule your social media postings ahead of time. Prepare the text ahead of time, including the hashtags, and then automate your marketing with Buffer. Pay attention to where your engaged followers are to make sure you post when they are most likely to see it.
Offer your VIPs a Discount
Offer your top customers a special VIP exclusive deal throughout the Black Friday weekend if you have a loyalty program or a VIP Club. They’ll likely buy more from your brand as loyal customers than one-time buyers. They’re also more inclined to shop at your store again during the year. Treat them to a special deal. You may educate them about the potential to get early access to your Black Friday discounts by creating a Facebook event or a landing page.
Help by Donating to Charity
The number of shops willing to contribute a percentage or all of their income to a good cause is increasing around Black Friday. This marketing strategy not only draws customers who aren’t enticed by discounts, but it also helps to build good consumer opinions of your company.
It also allows you to highlight certain items by tying them to charities or causes. Furthermore, you can utilize the app to provide clients the choice of directing their donations where they want them to go.
We hope that these Black Friday marketing strategies will help you get your holiday campaign up and running. If you want to take advantage of the increased deals on the year’s busiest retail weekend, don’t wait. Best of luck, but above all, don’t forget to enjoy the holiday season!