We are already halfway through the year 2021 which is the perfect time to take a look at all the different new marketing trends rising up as we enter the second half of 2021.
It doesn’t matter whether you have been running a business for the past year or ten years, it’s always a good idea to think about ways to modify your marketing strategies to expand your business.
To help you out, we have compiled this intricate list of effective marketing ideas that will assist you to improve your overall marketing strategy. All these ideas have one thing in common – they do much more than just marketing the brand!
Focus on customer retention
And for brands struggling to recover from the events of 2020, focusing on existing customers may be wise. Keeping existing customers happy is cheaper than acquiring new ones because brands have bypassed the early stages of the customer journey and have more data to work with for personalized messaging.
Related: Technology Sales: Upselling Your Customers Using ABM
Humanize your social media
In 2020, we’ve seen brands tap deeper into the impact of video and interactive content, but they need to follow it by being real on their social networks, and by working hard to cultivate a group of dedicated, loyal followers. If your business wants to survive on social media in 2021, don’t act like a brand – act like a human that runs a brand.
Related: The Best Way to Use Social Media in B2B Sales Lead Generation
Saturated data SEO
Structured information is any data organized in a way that makes crawling and categorizing easier for search engines. Content developers can do this in their backend code or in tables with labeled columns/rows by grouping information in a tidy way. When done correctly, structured data provides a huge SEO boost in one form or another, and you can rank in that desirable position zero.
Internet of Things
Not only our mobile devices and laptops – but also from smart cars to household gadgets to wearable technology, the Internet of Things (IoT) is becoming more and more integrated.
Nowadays it is expected that smart devices and technology can unrestrictedly, and often sneakily, gather data on our vital functions, what we do, where we go, what we share, what we think, what we purchase, who we know, how we travel, and even what we eat.
As a brand, it’s one of the great ideas to use all the data available in order to do smart marketing of your products and services to the target audience.
Related: Multi-channel Marketing Ideas You Need to Try to Generate More Leads
Introduction of 5G
In a world that has been crazy with smartphones, the dawn of the 5G technology or fifth generation of mobile technology is potentially one of the most important digital marketing developments in 2020. This update marks the beginning of a whole new age and ideas for digital communication and marketing in almost all industries.
Automation in social media
This is one of the best and time-saving ideas for social media marketing. With so many social platforms to manage, it becomes very troublesome to post individually and regularly on all of them.
With the use of social media scheduling tools, you’ll be able to automate your social media accounts to a larger extent. You can also make content libraries, create recurring schedules, view analytics, download reports, and a lot more with these types of tools.
Related: 5 Tasks You Can Automate and the Tools You Can Use
User-generated content (UGC) is an effective material for brands that want to expand into the Millennial and Gen Z markets. You may inspire your customers to share exclusive content/feedback by giving them rewards, such as discounts, or even by collaborating with them for a good cause.
This simple UGC technique will rapidly increase brand loyalty and boost conversion rates as more customers find your brand, and its goods and services.
Related: Types of Content That Will Enhance any Marketing Push
Virtual reality (VR) makes a lot of noise and makes people excited about fantastic science-fiction concepts. However, AR is far more marketable. Brands are constantly using this technology to boost customer satisfaction and increase revenue. By the end of 2022, it is predicted that 70% of enterprises will be experimenting with the use of AR as a part of their marketing ideas.
Voice search and smart speakers
The rapidly increasing use of voice search rendered it necessary for businesses to reconsider their digital marketing strategies and ideas in 2020. Voice search plays a vital role in delivering all the relevant data that people are looking for through audio searches.
A high percentage of searches are now being done by voice input. Therefore, it is high time to optimize your web pages for the same.
So, there you have it! The 9 most prominent marketing ideas that you should look into implementing come the second half of 2021. We hope that these marketing ideas will steer you in the right direction with your marketing strategies for the second half of this year.