5 Actionable Email Marketing Templates you can Use to Follow Up [GUEST POST]

Email Marketing. The friendly tool for all who know how to use it. Whether you are a marketer, business owner, or just a professional, chances are:  you use email quite often in your work. Email marketing has consistently proven itself to be the most effective marketing tool around; and we’re talking about a huge list of tools.

That being said, the next question is: how can you make email marketing work for you? Rule no. 1: Always have handy templates around.

In your line of work, there are many times where you are bound to come across certain standard settings, where almost the same thing occurs over and over again.

For example:

  • Meeting someone at a networking event
  • Cold emailing someone on LinkedIn
  • When someone subscribes
  • Pitching for a guest-blogging opportunity
  • Approaching someone for a potential collaboration

For these types of events most common to every marketer and business owner, having to retype every time you face these scenarios can be hand numbing, to say the least. Therefore, to save you the trouble of having to keep retyping everything, you can now just bookmark this page and come back to it every time you need an email template.

Let’s begin.

Email Template #1: Meeting someone at a networking Event

Scenario:  You meet a prospect for the first time, and you just got his/her business card.  You shake hands after the event, promising each other that you will keep in touch. It’s best in this case to be the first one to act.

When you get the business card, make sure to put a mental note or write down the topic that you talked about. It will help your prospect to remember you later on.

Email Template:

Title: {Topic} at {insert place of networking event}

Hi  {insert first name},

It was such a pleasure meeting you at {insert place of networking event}.

I enjoyed myself tremendously talking to you about {insert topic of }! I’ve made sure to take note of it  from now on, and send you any insights if I find them.

By the way, I wonder if you have ever considered using {name of product or service} for your {business function} efforts?

If so, I would love to hear your take on it.

P.S. I’m free next {insert day} at {insert time}. I’ll be dropping by somewhere near your office. Let’s meet?


Email Template #2: Cold emailing someone on LinkedIn

LinkedIn is already the dominant player in the professional arena.

LinkedIn can be a great place to market your products and services, spanning 450 million members (including the random Nigerian princes and dubious people with random business proposals here and there).

You might already know that LinkedIn has this great feature called InMail, which basically allows you to send emails to people you are not connected to. In this post, I shall show a template that I use myself to approach people to read my blog. Here’s the template.

Email Template:

Title: How To Avoid Becoming the 90% of failed businesses.

Dear {insert first name},

Hope everything is going well.

I wonder if you might be interested in keeping away from failure in your startup?

275 million startups fail every year, and I was a part of it 5 times.

That’s why I’ve dedicated Mentored Growth to you.

It’s a blog with no B/S, actionable advice for you to not screw up in your business. It’s also a community of startups that I hope to build to help one another with their dream.

I’m asking around for some feedback now, and I would appreciate if you could spare me 5 minutes of your time to tell me what you think.


John Chen

Email Template #3: When someone subscribes

While an increase in subscriber count is every marketer’s dream, the problem often lies in keeping them there.

To do this, make sure you build a solid relationship from day one and show your subscribers why you deserve the sub and why they should stay. Make sure you deliver the content that interest them and will be useful to their business.

Email Template:

Title:  Welcome onboard {insert Site Name}!

Dear {insert first name},

Thank you for subscribing to the Mentored Growth community!

I’m excited that you are with me to grow this hub of entrepreneurs and startups, where we aim to help give no B/S,  actionable advice, to get one another away from the 90% of startup failure!

Everyone counts, and that includes you.

To show you my gratitude for joining Mentored Growth, I have included 2 FREE guidebooks to help you get started building your business right.

Our blog gets updated every Wednesday, so do keep an eye out for it!

Lastly, thank you once again for joining the Mentored Growth community!

Email Template #4: Pitching for a guest-blogging opportunity

If you are a business owner or marketer, then you will know the importance of guest blogging, and the positive impact it has on your site. Indeed, guest blogging remains as one of the most important elements of Google’s algorithm when they are trying to determine PageRank, and this trend seems unlikely to continue, in my opinion.

Email Template:

Title: Guest Blogging Opportunity For [insert blog name]

Dear [insert name of blog author],

I was browsing on the Internet about the topic of {insert name of topic}, when I chanced upon {author’s} post.

That got me thinking: I would love to be your next guest author.

I took the initiative to search for your most popular topics on Buzzsumo, and I have identified the following topics that you might be interested in having on your blog:

  • Topic 1
  • Topic 2
  • Topic 3

Do let me know what you think of these topics, and if you would like to feature any of them on your site.

if you need any adjustments or any tweaking, don’t hesitate to let me know!

I look forward to hearing from you.



Email Template #5: Approaching someone for a potential collaboration

Finally, if you are a marketer or a business owner, chances are you will always find potential partners at events to collaborate on for marketing events, or co-launches, and so on. The following email template gives you a nifty edge to convince your prospect why they should collaborate with you.

Email Template:

Title: Potential Opportunity: {your business name} X {prospect’s business name}

Dear {insert first name},

I would like to just start off by saying how much I enjoyed our conversation the other day at {insert place}.

Our exchange got me thinking about your business and mine, and the potential that we can both bring to the table.

I might be wrong, but what are your thoughts on a potential collaboration of {insert your business name} and {insert prospect’s business name}?

Here are a few quick ideas that I can think of where we can both contribute to this partnership.

  • Point number 1
  • Point number 2
  • Point number 3

I think the potential for something great to happen is really there, now that I’ve put it down in email!

What do you think about this? Let me know!


John Chen


The most important thing in business is time. But if you want to make an impact in your business, then you have to have a few nifty email templates on your side at all times, so that you can maintain the quality of your conversations, but not sacrifice too much time.

  • After all, time is money, isn’t it?
  • What other email templates can you think of?
  • What scenarios often require you to send emails?

Let me know in the comments section below, and I will answer your questions.

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40 B2B Email Templates For Every Situation
These 40 examples have all been hand-picked from a variety of sources that tested these templates in terms of opens, click-throughs, and replies.