Examine your wallet right now, and you’ll probably find at least one business card hiding within its folds. Even though your business card measures a mere 2 by 3.5 inches (5 by 9 cm), it remains a powerful marketing tool you can use to create new sales for your company. Improve its effectiveness in several ways.
From time to time, we are glad to feature content contribution from sales and marketing experts around the world.
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No matter your industry, you know that not all leads are created equal, which means generating leads isn’t enough; you need to generate quality leads so as not to waste time and money. How big a deal is lead quality? A 10% increase in lead quality can create a 40% jump in revenue, according to […]
Whether you sell your products and services to consumers or other businesses, social media is a central part of any digital marketing initiative you can create. Indeed, available statistics indicate that social media marketing records a 100% higher conversion rate than similar initiatives in outbound marketing. Therefore, any business that wants to make headway in […]
Videos are more engaging than most other forms of content – but that doesn’t mean that you can just rely on their natural engagement to rack up views and shares. Ideally, you should be doing everything that you can to ensure your videos are as engaging as possible, and that begins with understanding what engagement […]
New Year means new technology and new trends. Thinking that you can pull off the same trend that was famous last year and increase your profits is a lost cause. Since the rise of digital marketing, every few months new trends are coming to surface and following them can lead you to a better profit […]
Regardless of industry, effective management of marketing efforts is critical for every business. Ask any well-seasoned businessperson – it doesn’t matter how great a product you have or how much value you add with services you offer; you will never have any clients if your offerings aren’t marketed effectively. If people don’t know what you […]
Social media gather hundreds of millions of users each day, which made them a powerful marketing tool in the last decade. Marketers are constantly struggling to find new models of content creation in order to reach more consumers and generate new conversions. Doing so, they often turn to multimedia and put an emphasis on images […]
Breaking into today’s crowded and competitive marketplace is daunting. From the moment you launch your business, you will be faced with an infinite number of decisions to make. Some of them are simple, such as which email client to use or which social media account your business needs, while others seem like they can make […]
So, you’ve been collecting email addresses through your various campaigns. You’ve dished out free e-books, sign-up bonuses, discounts to your store and just told your readers and followers why it’s so important they give you their email addresses, so they don’t miss out on what you’ve got. But, have you considered what you have got? […]
The path to success is riddled with many obstacles. There are a few different routes you can take to grow your business but more and more businesses opt for content marketing. Even if you decide to take a road less traveled, you can’t escape the fact that having an online presence is paramount to the […]
When it comes to medical sales, competition is fierce. Sales reps, both those new to their respective role and veterans in the field, are vying to sell their product and searching for a way to stand out among the muddled crowd. So how can you differentiate your selling point and stand out from the competition? […]
The most important thing to consider about creating content is context. It’s not enough to think about what the best message will be, you need to think about who will read it. You also need to think about what platform they will see it on. What device will they read it on? What time of […]