Callbox Marketing Automation Blog

There can be quite misconceptions on marketing automation and today we want to shed some light on the most frequently asked questions that you might also have about marketing automation.

How does email marketing automation work? Here are 6 examples of email marketing workflows and how you can automate them for better customer engagements.

Learn about the benefits of marketing automation for healthcare and how this technology is a game-changer in the contest to get more healthcare leads.

It goes by many names: Murphy’s Law, the Second Law of Thermodynamics, or Finagle’s constant. Whatever it’s called, we’re all painfully aware of it. Anything that can go wrong will go wrong. Put another way, things can and do break. That’s just how the universe works. This rule particularly rings true when it comes to […]

For many executives in the IT industry, it often pays to know the latest in marketing technology to stay ahead in the game. One reason is that companies generally afforded a wide range of strategies and channels to use in order to improve their lead generation and appointment setting efforts. Now, the only way that […]