Rebecca Matias

Learn how to create and use buyer persona profiles to optimize B2B customer targeting, enhance lead generation, and drive better marketing results.

Learn the key features, benefits, and pros/cons of the top multi-channel marketing tools of 2019, and choose the right platforms for your tech stack.

Learn how to build a powerful MarTech stack with the right tools and strategies to maximize your marketing ROI and streamline operations.

Get more out of your social media campaign during the holidays. Check out the tips and tricks outlined in this infographic.

Learn about the things you need to prepare for and get over with by the end of the year using our essential marketing holiday checklist.

Refine your B2B telecom marketing strategy with the latest industry trends and developments dissected in this in-depth article.

In this article, we will discuss how you can get your hands on enterprise leads and customers and how you can nurture them into repeat buyers.

How does email marketing automation work? Here are 6 examples of email marketing workflows and how you can automate them for better customer engagements.

B2B companies can choose from two types of lead gen companies depending on their project requirements and target market. Today, we take a look at these 2…

Find out what top marketing influencers are grateful for in their careers and personal lives. Add this expert roundup post to your Thanksgiving reading list.

Use the insights in this in-depth guide to make your marketing strategy robust enough to withstand the uncertainties in today’s management consulting industry.

Build a solid foundation for your ABM program with a robust account selection and profiling process that leverage these proven ABM best practices.