Everyone is in the business of growing leads; even the most straightforward marketing campaign is integrated with the lead generation process. When you’re in charge of selling a particular industry, service, or product, then chances are you would have already come across lead generation.
About Rebecca Matias
Rebecca is the Business Development Executive at Callbox. She spearheaded successful projects in leveraging brand visibility. A vivid marketing blogger and a goal oriented leader who enjoys sharing tips and stories.
Entries by Rebecca Matias
In this blog post, we’ll take a closer look at the most pressing storage problems and walk through some practical ways to leverage these pain points in your own marketing strategy.
It’s clear that to engage recipients, you need the right mix of marketing and transactional emails. While these two types of emails serve different uses, combining both can boost marketing results through: More ways to connect with prospects and customers…
Shortly before first contacting Callbox, the Client was in the middle of a key strategic refocus that aimed to expand the company’s footprint in the growing SME business travel segment. The Client had already developed specific packages and solutions tailored for small and medium-sized…
Earning someone’s trust is challenging. How much more earning a potential client’s trust? It is a tall order. You need to prove that you are as good as you say on paper. You have to show them that you can deliver what you promised. In other words, they need cold, hard evidence of your experience […]
Everybody claims to be doing targeted marketing, but few actually get it right. Marketers allocate a significant portion of the budget on tools for better marketing precision (like advanced analytics and marketing automation). But only a minority (around 45%) of marketers believe they’re able to nail down targeted marketing, while an even smaller percentage of […]
The sales pipeline is a set of strategies and stages which organize the movement of leads from start to finish. It guides businesses through the confusing maze of the buyer’s journey as it keeps sales and marketing aligned, and scales revenue growth. As much as it is important, the B2B pipeline is as complex as […]
By 2050, machines will take over half of all jobs. … and telemarketers will be the first ones to go. An Oxford study says there’s a 99% chance AI will replace human telemarketers soon. But until AI learns how to build genuine rapport, sales calls will remain a person-to-person interaction. That’s because […]
The world of digital marketing has been continuously expanding, and there is no doubt that as society progresses so do the means of getting our messages out there. With the number of tools available to help us grow our consumer base and drive CRM to new heights, it can get daunting pretty quickly. However, knowing the […]
One of the most frustrating and (perhaps) scariest aspects of sales is cold calling. No matter how professional and trained your sales team is, calling a prospective client for the first time without prior notice is intimidating. The reason is simple – no one wants rejection and when you cold call, there’s a bigger possibility […]
Latest ratings from three high-profile sources show that Callbox continues its steady streak of top-notch performance in a number of marketing service categories. Earlier this month, three ratings and reviews sites published their updated rankings of best-performing marketing agencies. Business.com, Clutch, and 10Seoes each gave Callbox very high scores in several service criteria, placing the […]
Of all IT products, software is often considered to be a hard sell for a lot of startups. It all boils down to how they present their offers to interested B2B buyers. Making a good impression should always be the primary objective for software companies. If anything, going the right way in terms of making […]