Entries by Rebecca Matias

Top 3 Important Apps to Keep you Motivated Throughout 2018

Marketing isn’t exactly for everybody. If anything, it takes a special kind of willpower to come up with successful strategies for generating quality B2B leads. Each day, marketers are often faced with the prospect of getting rejected if they don’t work hard enough to keep a target client interested. Then again, the sales pipeline doesn’t […]

Big Tech Brand Reaps Rewards from Long-term Partnership with Callbox [CASE STUDY]

Marketing in complex-sale verticals, such as IT and manufacturing, carries a special set of challenges. The conversion funnel is usually longer and nonlinear, and the process requires connecting with multiple decision-makers. That’s on top of the relatively steep learning curve needed to understand and communicate what the product or service brings. For the Client, these […]

Telecom Campaign Ideas for 2018: Consultative + Digital Marketing

We all know what consultative selling looks like. It’s when reps actively apply Seth Godin’s principle of finding products for customers rather than customers for products. In complex-sale industries such as business telecom, consultative selling remains the core selling philosophy. Instead of making a pitch, reps who rely on this approach help prospects uncover genuine […]

Callbox Gives HR Consulting Client Base a Boost [CASE STUDY]

Started in 2014 as a joint venture between a pioneering European cross-cultural training company and a top Southeast Asian HR solutions provider, the Client has built and grown a customer portfolio of over 150 multinational companies in various industries across Asia. The customer enjoys a clear lead in the region’s market for intercultural management training […]

Callbox Nets New Users for Analytics Firm’s Research Tool [CASE STUDY]

With operations in over 175 countries and a 200-year company history, the Client leads the legal research and intelligence market across the globe. Professionals performing various research roles in law offices, government agencies, and private organizations make up the bulk of the Client’s customer base. The Client differentiates itself with its focus on combining deep […]

8 Ways 2017 Will Shape Your 2018 Email Marketing Campaigns

Email turns 47 next year. Despite countless obituaries declaring the death of email, email remains the most important tool in a B2B marketer’s arsenal. Research after research proves this, and the numbers all suggest a future where emails continue to drive marketing results. Related: The Power of Email Marketing in 2016 and Beyond [INFOGRAPHIC] But beneath […]