The Math Behind A/B Testing: A (Simplified) Visual Guide [INFOGRAPHIC]
Gain an intuitive understanding of key A/B testing statistics and math concepts with this simplified visual guide and in-depth blog post.
Entries by Rebecca Matias
B2B Lead Generation : What Works and What Doesn’t?
Let’s revisit the basics of B2B lead generation and compare what tactics or channels give you the best results (and the ones that do not).
NZ B2B Media Company On Track to Hit Targets with Callbox [CASE STUDY]
The Client provides corporate video production services to a wide range of businesses and organizations in New Zealand.
High-Growth SaaS Startup Boosts Momentum with Callbox Campaign [CASE STUDY]
The Client helps SMEs better manage their fleet of land transport vehicles with its cloud-based logistics operations platform. The platform automates many of the challenges that businesses face in their logistics processes, such as handling job orders, tracking vehicles, allocating routes, planning schedules, and dispatching drivers. Founded in 2012, the Client has experienced strong growth […]
B2B Chatbots and How This Tech Can Improve Your Conversions
Explore the rise of chatbots in the B2B space and find out how this technology is changing the vendor-customer engagement process.
4 Fathers Who Shaped the Evolution of B2B Marketing
To celebrate dad’s special holiday, let’s get to know some of the marketing forefathers that caused tectonic shifts in the evolution of B2B marketing.
5 Essentials of Hyperlocal Marketing to Help You Find Your Best Customers
Implement these tips to your hyperlocal marketing campaign and take your business to the next level as you find new customers and prospects.
We’re Halfway 2018; Your Email Subject Lines are Subject to Change
Learn about the simple rules of composing email subject lines that will improve your open rates, CTR/CTOR, and of course, your conversions.
Content Intelligence: Leveraging Data and AI to Create Smarter Content
In this article, we will be exploring content intelligence and how we can utilize data, insights, and AI in our content marketing strategy.
How to Skillfully Recognize and Respond to True Buying Signals
In this short article, we will be examining the different types of leads that we get as marketers and how we can adequately identify buying signals and make sure we appropriately respond to them.
5 B2B Email Marketing Goals that Make or Break Results [VIDEO]
Let’s understand the 5 essential B2B email marketing goals, and learn why you need to focus on each of them.
5 Social Media Trends in Canada and What They Mean for Lead Generation
Understand the 5 biggest social media trends in Canada and find out how they impact lead generation tactics for Canada-focused campaigns.
