The Anatomy of a Winning Lead Generation Process
In this post, we’ll go over the three steps that make up a winning and high-converting lead generation process.
Rebecca Matias is Director of Sales & Marketing at Callbox. A sales professional with an engineering background, she has more than 10 years of experience in the B2B marketing space and has spearheaded many of the innovations at Callbox, including the company’s multi-touch, multi-channel marketing infrastructure.
In this post, we’ll go over the three steps that make up a winning and high-converting lead generation process.
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