Gain an intuitive understanding of key A/B testing statistics and math concepts with this simplified visual guide and in-depth blog post.
About Rebecca Matias
Rebecca is the Business Development Executive at Callbox. She spearheaded successful projects in leveraging brand visibility. A vivid marketing blogger and a goal oriented leader who enjoys sharing tips and stories.
Entries by Rebecca Matias
Let’s revisit the basics of B2B lead generation and compare what tactics or channels give you the best results (and the ones that do not).
The Client provides corporate video production services to a wide range of businesses and organizations in New Zealand.
The Client helps SMEs better manage their fleet of land transport vehicles with its cloud-based logistics operations platform. The platform automates many of the challenges that businesses face in their logistics processes, such as handling job orders, tracking vehicles, allocating routes, planning schedules, and dispatching drivers. Founded in 2012, the Client has experienced strong growth […]
Explore the rise of chatbots in the B2B space and find out how this technology is changing the vendor-customer engagement process.
To celebrate dad’s special holiday, let’s get to know some of the marketing forefathers that caused tectonic shifts in the evolution of B2B marketing.
Implement these tips to your hyperlocal marketing campaign and take your business to the next level as you find new customers and prospects.
Learn about the simple rules of composing email subject lines that will improve your open rates, CTR/CTOR, and of course, your conversions.
In this article, we will be exploring content intelligence and how we can utilize data, insights, and AI in our content marketing strategy.
In this short article, we will be examining the different types of leads that we get as marketers and how we can adequately identify buying signals and make sure we appropriately respond to them.
Let’s understand the 5 essential B2B email marketing goals, and learn why you need to focus on each of them.
Understand the 5 biggest social media trends in Canada and find out how they impact lead generation tactics for Canada-focused campaigns.