Since 1988, the Client has been providing custom decorative building materials throughout Southeast Asia and Australia. Its products include colored stainless steel, decorative glass films, elevator decoration modules, and stainless steel fabrication. The company primarily sells to architects, designers, contractors, property developers, construction suppliers, and other industrial vendors in the region. The Client says it […]
About Rebecca Matias
Rebecca is the Business Development Executive at Callbox. She spearheaded successful projects in leveraging brand visibility. A vivid marketing blogger and a goal oriented leader who enjoys sharing tips and stories.
Entries by Rebecca Matias
The Client specializes in IT solutions for automotive dealerships designed to streamline sales, marketing, and customer support processes. These solutions include end-to-end e-commerce portal, reputation management services, lead generation services, website conversion optimization tools, and fully-integrated CRM platform. The Client targets both franchised and independent dealerships throughout the province of Ontario. In order to sell […]
The new website tool lets clients quickly get a feel for how big the target audience they can potentially reach with a Callbox campaign. As part of its mission to help B2B marketers make data-driven decisions, Callbox recently unveiled an interactive tool on its website that allows customers to preview the company’s massive in-house […]
Marketing is an essential element in business. It is also quite tricky because there’s not a one-size-fits-all formula. What more, it is quickly evolving, and the traditional approach is losing its effectiveness. Despite all these, three strategies stand out: omnichannel, multi-channel, and cross-channel marketing. Aside from their popularity, marketers, experts, and analysts argue which one […]
If anything, the B2B industry is still performing pretty well despite recent market activities resulting from political actions. Essentially, there are still a lot of reasons to feel positive about the growing market for B2B products and services. With the continuing adoption of marketing automation across industries such as financial services and healthcare, as well […]
Health is wealth as they all say. And there’s nothing more important in life than one’s own well-being. This reason alone is enough to point out the crucial position that the healthcare industry has secured for end users and also for other stakeholders. The industry continues to be a massive contributor to progress, which makes […]
Being stereotyped as a country known for its politeness and its neurotic addiction to hockey doesn’t exactly define how Canada is like in the world of business. For all intents and purposes, this North American country which lies at the Arctic threshold thrives to be an important player in several industries – and not only […]
Objections pop up anywhere in the sales process. We know they prevent deals from closing. But they also stop sales conversations from moving forward. That’s why you need to handle early sales objections. With a little help from science, these obstacles become guideposts. Related: 4 Ways to Get Past Gatekeepers and Reach Prospects Every […]
No one can doubt the value of email in lead generation. If anything, email marketing is still an important strategy being pursued by those in the IT arena. The reasons for this is that emails prove to be effective in keeping marketing costs down all the while maintaining an influx of high-quality leads. For IT […]
In 1967, a PR consultant named Murray Roman launched the first-ever phone-based mass-marketing campaign. The project hired and trained 15,000 housewives to place a total of one million calls per day on behalf of Ford Motors. The campaign’s goal wasn’t to generate sales, but to identify likely automobile buyers (i.e., lead generation). This project gave […]
The Client currently has an ongoing appointment setting project with Callbox. As part of its 2018 marketing goals, the Client wants to double down on maritime satellite opportunities in Asia, as well as tap into additional EMEA markets. This leg of the campaign focuses on the Client’s two Inmarsat Fleet One offerings. Inmarsat Fleet One […]
This is where the magic of marketing automation comes in. Such a tool is nothing new to the world of B2B, although it has been regarded as a major game-changer in the contest to get more healthcare leads.