‘Tis the season for giving…
and holiday-related stress.

• Gift-giving worries 79% of consumers.
• 67% are unable to find the “perfect” gift.
• 90% have hard-to-please persons on their list.

Related: Use the Psychology of Free Stuff to Generate Leads

For B2B folks, the stakes are much higher.
The wrong gift can kill a deal in an instant.

As you’re making your list
and checking it twice, here are 4 great ideas on…

What to Get Your Prospects for the Holidays

#1: Experience

Studies show experiences (not stuff) make people happier.

The same holds true for presents.

So, give your prospects experience-based gifts like:

• Restaurant coupons
• Sports tickets
• Season passes

Related: Building an Effective B2B Marketing Experience

#2: Time

6 in 10 Americans say they don’t have enough time to relax.

This year, give your prospects the gift of time.

Free up time in their routines with gifts like:

• Monthly subscription boxes
• Gift cards for on-demand services
• Coupons for car maintenance

Related: Benefits of Outsourcing and How to Stop Long Working Hours

#3: Insights

B2B prospects want to be educated.

So reach out to your prospects with the gift of insight.

Help them grow personally and professionally with gifts like:

• Invites to industry events
• Free access to gated content
• Vouchers for lessons and tutorials

Related: Lead Management Best Practices: Marketers Should Take into Heart

#4: Wellbeing

With stress levels at all-time highs, health concerns are growing.

73% of employees are interested in wellness programs.

So, let your prospects stay physically and mentally fit with:

• Massage and spa gift cards
• Gift certificates for mindfulness workshops
• Donation done on prospects’ behalf

Related: Running Low on Passion? Remember the First Day Feeling [Slides]

Spread the holiday cheer with these presents.

You can’t go wrong with the gifts of:

1. Experience
2. Time
3. Insight
4. Wellbeing

Happy holidays!

 

 

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