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Effective Lead Generation Channels to Watch For (In Case You Missed Them)

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Digital marketing, or marketing in general, is highly dependent on using different techniques to facilitate the acquisition of leads and their proper conversion into sales.

However, with the advent of new technology, lead generation has become a process that has continued to reinvent itself. In fact, it is so dynamic that sometimes we end up in a haze just trying to keep up with the times.

In this short article, we will be discussing a few of lead generation channels that are worth your valuable time.

 

Why is Lead Generation Important?

In order for us to properly understand the importance of lead generation, you will have to remember two things:

  1. Lead generation is a measurable factor that can determine the effectiveness of your marketing campaign, and;
  2. It can potentially lead to revenue.

 

Lead Generation Channels We Should Keep Our Eyes On

Search Engine Optimization

Do you want people to see you? Then, get visible. There are said to be over 200 different ranking factors that help get you on the first page of a search engine and when is the last time you did an SEO audit on your site?

The Internet is powered by search engines and keywords that indicate buyer intent, so what better of getting your name out there and getting people to visit than by being around when they are looking for what you offer.

Related: How to Use SEO To Influence B2B Buyers On Social Media

Email Campaigns

Email campaigns are one of the most powerful tools that we have in our arsenal and their veracity to generate, follow up, and create leads is unbridled. However, what are you doing with your email campaigns lately?

In the last two decades, email marketing has been such a powerful tool that it has not left the holster of any seasoned marketer. It has in fact grown with time and it’s probably time that you forget your preconceived notions of email marketing and read on.

The aim of the game is personalized automation. First of all, everyone is sick of spammy emails that are trying to target anyone and everyone, we all crave a little attention and so do the customers we are targeting. The latest technologies that we have today make personalization easier, couple this with selected mailing lists and you’re almost all set to go.

Non-stop ride for your email marketing strategy, check out this eBook, The Ultimate Lead Generation Kit To Jump start your Business!

However, don’t forget automation. Automation allows for you to send these highly targeted pieces of electronic correspondence to your targets with a click of a button, they automate everything from follow-ups, to even tracking if an email has been opened or not. They also sift through customer behavior and help you create better pieces.

Want to succeed? Step up your email game.

Related: Marketing and Transactional Emails: How to Leverage Both [VIDEO]

Social Media Marketing

Everyone from the person who just served you lunch to your grandma uses social media nowadays, and its prevalence has made lead generation a live game with a pseudo-level playing field for everyone.

There are plenty of ways to target customers and generate leads using social media, and it does not only stop at running targeted ad programs.

The things your company and your product does on social media describes its personality to the internet world and it helps create a brand that is both alive and real. From your rich media content to the advice that you give out, everything works hand in hand in order to develop your social media lead generation campaign.

Related: Leverage Social Media’s Influence to Reach More Targeted Customers

Rich Media and Content Marketing

Create content that captivates and provides information and disseminate them. This includes infographics, shareworthy posts, informational content, tutorial videos, calculators, spreadsheets, etc.

This signals to the people assimilating your content that you are indeed someone who is of value and a leader in the industry. This will develop trust and pretty soon they will be knocking on your door – or website in this case.

Related: How to write content that gets read and shared

Outreach

Getting featured on another blog – with a link to your website – is a great way to get some ranking potential (links help you rank) and generate valuable leads. When you get featured on someone else’s blog. It indicates to that person’s followers that you are a person of interest and you have something to show for.

You are essentially being given an entire market to sell your product to. There are a lot of ways you can do this, but whatever you do, do not hard sell to them. Just like content marketing, be a source of information, inspiration, and intelligence and not just jam your product or services on to anyone’s plate.

 

So there you have it, these lead generation techniques online will save you a lot of time sifting through the myriad of seemingly daunting lead generation tips. They are simple, easy to implement, and downright effective in what they offer.

 

Remember, lead generation is the aim of the game here. You have to play the game, to win the game.

 

Which lead generation channel gives you the best results?

Share in the comments below! 🙂

 

Understanding Multi-channel, Cross-channel and Omnichannel Marketing

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Marketing is an essential element in business. It is also quite tricky because there’s not a one-size-fits-all formula. What more, it is quickly evolving, and the traditional approach is losing its effectiveness. Despite all these, three strategies stand out: omnichannel, multi-channel, and cross-channel marketing. Aside from their popularity, marketers, experts, and analysts argue which one is the best.

But what do they mean to you and your business growth?

 

Multi-channel Marketing

Multi-channel Marketing

Multi-channel marketing uses different channels to connect with their customers. The idea is to be where the customers can find you by adapting to their channel of choice, whether online or offline. In other words, it removes any effort on customer experience so they can easily purchase your products on their preferred channel.

Not only do you eliminate the effort but multi-channel also increases brand recognition by 74 percent according to a survey conducted by Nielsen.

Apple is an excellent example of using the multichannel strategy. Despite being the world’s most valuable brand and having an innovative marketing strategy, Apple is continually changing the game.

The iStore is already an interactive channel where potential and existing customers can preview and experience the product. People can then buy their device either in the store or online. However, they made a very unprecedented move with their giant billboards featuring the iPhone. That was not necessary, but by doing so, Apple transported consumers into another world.

The 5 Success Factors of Multi-Channel Marketing Revealed [INFOGRAPHIC]

The Success Factors of Multi Channel Marketing

 

Cross-channel Marketing

Cross-channel Marketing

Cross-channel is still technically multi-channel but using a more seamless approach. It mixes and matches different channels to deliver smoother customer experience. Some of these popular pairings include computer/mobile, computer/TV, and TV/mobile.

Television shows use cross-channel marketing effectively through their Twitter hashtag. They have understood that viewers these days are not just using their televisions to watch shows but also their tablets or phones. What they do is add a Twitter hashtag during shows to encourage viewers to discuss the show online.  This practice has become effective that Twitter created a guide to help television shows run a successful hashtag campaign.

Related: 7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns

Another example is running your ad on different channels. A study revealed that cross-network advertising dramatically increases brand searches on Google. The report said that combining networks increases brand awareness – combining Google Search and YouTube advertising has a 420% increase.

Related: Going Beyond the 500% ROI: How to Integrate Telemarketing with Other Channels

 

Omnichannel Marketing

Omnichannel Marketing

At first glance, omnichannel lead generation might also look like the multi-channel sales approach, but there’s a big difference. Stacy Schwartz, adjunct professor at Rutgers Business School and a digital marketing expert, defines omnichannel as customer-centered rather than company-centered.

Omnichannel, she said:

acknowledges that mobile and social have enabled customers to not only quickly switch between channels but use channels simultaneously. For example, they check out product reviews on their mobile phone while evaluating a product on a physical retail store shelf.

In other words, the strategy inter-relates each channel so they can engage with their customers holistically and make sure that they have an excellent user experience no matter what channel they use.

10 Undeniable Ways Mobile is Reshaping B2B Marketing [INFOGRAPHIC]

10 Undeniable Ways Mobile is Reshaping B2B Marketing [INFOGRAPHIC]

When it comes to the omnichannel experience, no one gets it to a T than Starbucks with their rewards app. First, a customer receives a rewards card which they can use every time they make a purchase. But what makes their loyalty program unique is that the customer can reload their card using the app or their phone, in-store, or via their website. All changes are updated in real-time across all channels.

Thus, if a customer runs out of balance, he can simply reload it while waiting for his turn and the cashier will receive an update by the time the card is swiped.

starbucks-reward

Starbucks rewards app

 

The Verdict

In reality, consumers have become channel agnostic – they don’t really care about the channel. What they are looking for is an experience. And with that in mind, we can say that consumers are already omnichannel.

Just think about it: Before a person goes shopping, they will check the prices and vendors first using either their mobile or computer. They can also go to a physical store to ‘experience’ the product. At each point of their buying process, they only use a single channel.

Therefore, if companies want to expand their business or reach potential customers, they need to create consistent and relevant messaging in each channel. They should also be aware of the triggers that spur consumers to make a purchase and incorporate them into each channel.

Related: The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

 

 

Check out our recent Client Success Story

LED Lighting Firm Renews Callbox Campaign, Wins Sales Deal in 2 Months [CASE STUDY]

Read the latest updates on The Savvy Marketer’s Blog

Get Qualified Leads or Learn more about Callbox Multi-Channel Marketing Strategy

Contact us or Dial 888.810.7464

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Get More Telecom Leads with Multi-Channel Marketing

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Recent market stats show that competition in the telecom industry is rising in 2018. This is due to numerous innovations and disruptions that are pushing players big and small to seek a position in their respective niches.

The challenges brought about by big data and cable’s venture into the telecoms arena will further impact the way these companies do business. Wireless technology, most notably the introduction of 5G, will open up a new front in the battle for profit margins. And without a doubt, the current situation requires them to be more focused on activities that directly impact their bottom line. Without a doubt, marketing is a process that has to be an important factor in reaching revenue goals. This would involve identifying the best approaches to getting quality telecom leads.

In this case, it is essential for telecom companies to determine the most appropriate channels for getting high-value opportunities. For this reason, multi-channel marketing points towards the right route into getting where these opportunities are found.

For sure, having a robust strategy involving various communication channels will certainly give telecom enterprises a much-needed boost in closing as many deals as their sales teams can. But having a multi-channel has a lot more to offer service providers in the telecoms market than just that.

Related: Inside the Telecom Industry: The Trends that Matter for 2018

 

A more focused campaign

A more focused campaign

A great deal of marketing a service, say wireless router or fiber optic transmission line installation, involves knowing what people want. In this case, telecom providers need to go for the jugular when it comes right down to planning the type of talking points they want to deliver. This, for sure, has become a challenge for many companies, and not just in the telecom sector. The struggle deals with the fact that it’s difficult to track audience demands as they shift from one device to another. Using the right channels in your campaign, on the other hand, aptly addresses such a problem by keeping tabs on the interactions of prospects wherever they are online. This way, B2B marketers in a telecom company can arrive at a more precise approximation of what clients want. In turn, this would make adjusting to these demands easier and more in tune with market expectations.

Related: Telecom Campaign Ideas for 2018: Consultative + Digital Marketing

 

Better targeting of prospects

Better targeting of prospects

And speaking of preciseness, let’s now talk about how most companies conduct their marketing campaigns. The traditional method of bombarding targeted leads with content after content is still a thing – unfortunately. But the way things are going right now, the least that telecom buyers want is to get their inboxes filled with unwanted spam. Quantity is never better than quality. Not by a long shot! If you want to get better revenue results, you have to get better at aiming. A multi-channel approach focuses more on personalizing content for the right people. This article on AutoPilotHQ.com sums up the advantages of account-based marketing, pointing out its usefulness in allowing marketers top zero in on specific prospects and unleashing their best weapons in order to reel them in. If it works for other industries, what makes any telecom marketing operative not adopt a multi-channel campaign?

Related: How Behavioral Targeting Can Help You Achieve Your Bottom Line

 

Get more sales

Get more sales

Now, let’s talk about the juiciest part of multi-channel marketing. Telecom buyers are a tough cookie to crumble (or a hard nut to crack, whichever metaphor works). One thing that defines them is their general meticulousness in choosing products and services that best fit their bottom lines.With that said, the most important thing for a lot of marketers in this industry to do is to leverage their use of online channels and maximize their reach in the process. In other words, telecom marketers should go beyond the content trends of the day and, instead, opt to be authentic. And apparently, there’s no other way for this to become possible than through multi-channel marketing. Again, competition in this highly technical industry is likely to rise in the coming years and not only 2018. For companies to increase their sales volumes beyond expected amounts, it is crucial to make use of multi-channel approach as a means to get ahead of the competition. Influence is key if you opt to gain a better position for your enterprise. If using multiple channels won’t cut it, we don’t know what will.

Related: How to Upsell Telecom Products Using Multi-Channel Marketing

 

Statistical Proofs Show That You Should Invest In Multi-Channel Marketing [Slides]

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If your name is easy to pronounce like “Jane”, people will favor you more. They say, men with shorter first names are over represented in the c-suite, e.g. Apple CEO Timothy “Tim” Cook.

Does a name really affect a personality or determine one’s success? If it does, then marketing experts did a great job on multi channel marketing.

Marketers never cease to amaze us. They fused two marketing technologies together: traditional (publications, broadcast, outdoor media, phone, postal, direct) and digital marketing (web/content, social, email, mobile, seo, videos), and came up with a single but broad and innovative strategy called multi channel marketing that provides businesses a more consumer-centric, integrated approach to communication.

It’s like a highway that connects businesses to target customers and provides both parties with valuable options through variables like finding the right provider and creating a customized approach through different media while ensuring optimal performance at reduced cost. At some point, leveraging more on the digital channels to cope with customers buying behaviors and trends.

Multi channel marketing has been a usable marketing strategy for businesses for quite some time now but only got massive advertisement in the recent years. Despite the short familiarity lag among its audience, it was able to address the multi channel customers’ buying demands.

Check out some digital marketing key statistics, industry benchmarks and some “named” technical jargons  that will get you motivated to maximize the best that multi channel marketing has to offer:

#1: Mobile

  • In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate.
  • Mobile data traffic across the globe was up 69%; Mobile video traffic across the globe was up 55%.
  • In the US, 2.8 hours per day is spent viewing information via mobile device (roughly 29% of total time). That is a 700% increase since 2010.
  • For millennials, 87% agree with the statement that their smartphone never leaves their side, day or night and 60% believe that in the next five years, everything will be done on mobile devices.

The main reason why websites are made mobile responsive. Marketers should take advantage the increasing mobile usage.

#2: Content

  • 67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago. (source)
  • Nearly 64% of B2B technology buyers indicated that they read between 2 to 5 pieces of content before making a purchase. (source)
  • 68% of business owners believe outside reviews (done by some person or entity not related to the company) are the most important indicator of whether or not they can trust a new B2B vendor. (source)
  • Nearly 60% of agencies and brands consider content marketing to be “very significant” to their marketing strategies. (source)

Content is a significant factor for most businesses’ buying decisions.

Related: The Five Elements of Quality Content (According to an End-user)

#3: Social Media

Social networking sites evolved into new worlds within our planet.

#4: Video

  • Approximately 91% of companies with revenues over 500 million, are using digital video, making it the top form of digital advertising among organizations of this size. (source)
  • Four times as many online consumers would rather watch a video about a product than read about it. (source)
  • Via same report findings, one quarter of consumers lose interest in a company if it doesn’t use video.
  • And also from the above report, 80% of consumers say a video showing how a product or service works is important when learning about the company.
  • 46% of marketers cite video as their most effective form of content but 59% indicated that video is the most challenging type of content to develop. 

B2B customers turn to content video for branding and promotion. Create your own viral content, stick to these Three S’s!

#5: Email

  • It’s estimated that 91 percent of consumers check email at least once a day on their smartphones.

Emailing has become businesses’ air to breathe – customer acquisition and connection are well established through it.

 Related: Email Marketing Series: How to Make Emails your Impossible to Ignore [Video]

#6: SEO

  • Search is the starting point for 60% of travelers (Search Engine Watch)
  • 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.” (Freely.net)
  • Search is the #1 driver of traffic to content sites, beating social media by more than 300% (IronPaper.com)
  • 60% of all organic clicks go to the organic top 3 search results (HubSpot)

SEO offers a wide range of information and services from personal to business deals – It’s a way for you to find what you search for and get searched by those trying to find you.

 

Multi Channel Marketing. The name itself speaks of its broad potentialities and powerhouse capabilities for today’s business demands. This blog has only given maybe only a fraction or less of what you need to know about the proven effectiveness of multi channel marketing.

Check out How to Managed your Marketing Automation Effectively!

Check out list of successful multi channel marketing campaigns:

 

Learn more about Multi Channel Lead Generation Program

and nurture your leads effectively! Dial 888.810.7464

 

References: customerthink.com, brandwatch.com, socialmediatoday.com, entrepreneur.com

 

Effective Lead Generation Channels to Watch For (In Case You Missed Them)

/0 Comments/in /by

Digital marketing, or marketing in general, is highly dependent on using different techniques to facilitate the acquisition of leads and their proper conversion into sales.

However, with the advent of new technology, lead generation has become a process that has continued to reinvent itself. In fact, it is so dynamic that sometimes we end up in a haze just trying to keep up with the times.

In this short article, we will be discussing a few of lead generation channels that are worth your valuable time.

 

Why is Lead Generation Important?

In order for us to properly understand the importance of lead generation, you will have to remember two things:

  1. Lead generation is a measurable factor that can determine the effectiveness of your marketing campaign, and;
  2. It can potentially lead to revenue.

 

Lead Generation Channels We Should Keep Our Eyes On

Search Engine Optimization

Do you want people to see you? Then, get visible. There are said to be over 200 different ranking factors that help get you on the first page of a search engine and when is the last time you did an SEO audit on your site?

The Internet is powered by search engines and keywords that indicate buyer intent, so what better of getting your name out there and getting people to visit than by being around when they are looking for what you offer.

Related: How to Use SEO To Influence B2B Buyers On Social Media

Email Campaigns

Email campaigns are one of the most powerful tools that we have in our arsenal and their veracity to generate, follow up, and create leads is unbridled. However, what are you doing with your email campaigns lately?

In the last two decades, email marketing has been such a powerful tool that it has not left the holster of any seasoned marketer. It has in fact grown with time and it’s probably time that you forget your preconceived notions of email marketing and read on.

The aim of the game is personalized automation. First of all, everyone is sick of spammy emails that are trying to target anyone and everyone, we all crave a little attention and so do the customers we are targeting. The latest technologies that we have today make personalization easier, couple this with selected mailing lists and you’re almost all set to go.

Non-stop ride for your email marketing strategy, check out this eBook, The Ultimate Lead Generation Kit To Jump start your Business!

However, don’t forget automation. Automation allows for you to send these highly targeted pieces of electronic correspondence to your targets with a click of a button, they automate everything from follow-ups, to even tracking if an email has been opened or not. They also sift through customer behavior and help you create better pieces.

Want to succeed? Step up your email game.

Related: Marketing and Transactional Emails: How to Leverage Both [VIDEO]

Social Media Marketing

Everyone from the person who just served you lunch to your grandma uses social media nowadays, and its prevalence has made lead generation a live game with a pseudo-level playing field for everyone.

There are plenty of ways to target customers and generate leads using social media, and it does not only stop at running targeted ad programs.

The things your company and your product does on social media describes its personality to the internet world and it helps create a brand that is both alive and real. From your rich media content to the advice that you give out, everything works hand in hand in order to develop your social media lead generation campaign.

Related: Leverage Social Media’s Influence to Reach More Targeted Customers

Rich Media and Content Marketing

Create content that captivates and provides information and disseminate them. This includes infographics, shareworthy posts, informational content, tutorial videos, calculators, spreadsheets, etc.

This signals to the people assimilating your content that you are indeed someone who is of value and a leader in the industry. This will develop trust and pretty soon they will be knocking on your door – or website in this case.

Related: How to write content that gets read and shared

Outreach

Getting featured on another blog – with a link to your website – is a great way to get some ranking potential (links help you rank) and generate valuable leads. When you get featured on someone else’s blog. It indicates to that person’s followers that you are a person of interest and you have something to show for.

You are essentially being given an entire market to sell your product to. There are a lot of ways you can do this, but whatever you do, do not hard sell to them. Just like content marketing, be a source of information, inspiration, and intelligence and not just jam your product or services on to anyone’s plate.

 

So there you have it, these lead generation techniques online will save you a lot of time sifting through the myriad of seemingly daunting lead generation tips. They are simple, easy to implement, and downright effective in what they offer.

 

Remember, lead generation is the aim of the game here. You have to play the game, to win the game.

 

Which lead generation channel gives you the best results?

Share in the comments below! 🙂

 

Understanding Multi-channel, Cross-channel and Omnichannel Marketing

/0 Comments/in /by

Marketing is an essential element in business. It is also quite tricky because there’s not a one-size-fits-all formula. What more, it is quickly evolving, and the traditional approach is losing its effectiveness. Despite all these, three strategies stand out: omnichannel, multi-channel, and cross-channel marketing. Aside from their popularity, marketers, experts, and analysts argue which one is the best.

But what do they mean to you and your business growth?

 

Multi-channel Marketing

Multi-channel Marketing

Multi-channel marketing uses different channels to connect with their customers. The idea is to be where the customers can find you by adapting to their channel of choice, whether online or offline. In other words, it removes any effort on customer experience so they can easily purchase your products on their preferred channel.

Not only do you eliminate the effort but multi-channel also increases brand recognition by 74 percent according to a survey conducted by Nielsen.

Apple is an excellent example of using the multichannel strategy. Despite being the world’s most valuable brand and having an innovative marketing strategy, Apple is continually changing the game.

The iStore is already an interactive channel where potential and existing customers can preview and experience the product. People can then buy their device either in the store or online. However, they made a very unprecedented move with their giant billboards featuring the iPhone. That was not necessary, but by doing so, Apple transported consumers into another world.

The 5 Success Factors of Multi-Channel Marketing Revealed [INFOGRAPHIC]

The Success Factors of Multi Channel Marketing

 

Cross-channel Marketing

Cross-channel Marketing

Cross-channel is still technically multi-channel but using a more seamless approach. It mixes and matches different channels to deliver smoother customer experience. Some of these popular pairings include computer/mobile, computer/TV, and TV/mobile.

Television shows use cross-channel marketing effectively through their Twitter hashtag. They have understood that viewers these days are not just using their televisions to watch shows but also their tablets or phones. What they do is add a Twitter hashtag during shows to encourage viewers to discuss the show online.  This practice has become effective that Twitter created a guide to help television shows run a successful hashtag campaign.

Related: 7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns

Another example is running your ad on different channels. A study revealed that cross-network advertising dramatically increases brand searches on Google. The report said that combining networks increases brand awareness – combining Google Search and YouTube advertising has a 420% increase.

Related: Going Beyond the 500% ROI: How to Integrate Telemarketing with Other Channels

 

Omnichannel Marketing

Omnichannel Marketing

At first glance, omnichannel lead generation might also look like the multi-channel sales approach, but there’s a big difference. Stacy Schwartz, adjunct professor at Rutgers Business School and a digital marketing expert, defines omnichannel as customer-centered rather than company-centered.

Omnichannel, she said:

acknowledges that mobile and social have enabled customers to not only quickly switch between channels but use channels simultaneously. For example, they check out product reviews on their mobile phone while evaluating a product on a physical retail store shelf.

In other words, the strategy inter-relates each channel so they can engage with their customers holistically and make sure that they have an excellent user experience no matter what channel they use.

10 Undeniable Ways Mobile is Reshaping B2B Marketing [INFOGRAPHIC]

10 Undeniable Ways Mobile is Reshaping B2B Marketing [INFOGRAPHIC]

When it comes to the omnichannel experience, no one gets it to a T than Starbucks with their rewards app. First, a customer receives a rewards card which they can use every time they make a purchase. But what makes their loyalty program unique is that the customer can reload their card using the app or their phone, in-store, or via their website. All changes are updated in real-time across all channels.

Thus, if a customer runs out of balance, he can simply reload it while waiting for his turn and the cashier will receive an update by the time the card is swiped.

starbucks-reward

Starbucks rewards app

 

The Verdict

In reality, consumers have become channel agnostic – they don’t really care about the channel. What they are looking for is an experience. And with that in mind, we can say that consumers are already omnichannel.

Just think about it: Before a person goes shopping, they will check the prices and vendors first using either their mobile or computer. They can also go to a physical store to ‘experience’ the product. At each point of their buying process, they only use a single channel.

Therefore, if companies want to expand their business or reach potential customers, they need to create consistent and relevant messaging in each channel. They should also be aware of the triggers that spur consumers to make a purchase and incorporate them into each channel.

Related: The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

 

 

Check out our recent Client Success Story

LED Lighting Firm Renews Callbox Campaign, Wins Sales Deal in 2 Months [CASE STUDY]

Read the latest updates on The Savvy Marketer’s Blog

Get Qualified Leads or Learn more about Callbox Multi-Channel Marketing Strategy

Contact us or Dial 888.810.7464

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Get More Telecom Leads with Multi-Channel Marketing

/0 Comments/in /by

Recent market stats show that competition in the telecom industry is rising in 2018. This is due to numerous innovations and disruptions that are pushing players big and small to seek a position in their respective niches.

The challenges brought about by big data and cable’s venture into the telecoms arena will further impact the way these companies do business. Wireless technology, most notably the introduction of 5G, will open up a new front in the battle for profit margins. And without a doubt, the current situation requires them to be more focused on activities that directly impact their bottom line. Without a doubt, marketing is a process that has to be an important factor in reaching revenue goals. This would involve identifying the best approaches to getting quality telecom leads.

In this case, it is essential for telecom companies to determine the most appropriate channels for getting high-value opportunities. For this reason, multi-channel marketing points towards the right route into getting where these opportunities are found.

For sure, having a robust strategy involving various communication channels will certainly give telecom enterprises a much-needed boost in closing as many deals as their sales teams can. But having a multi-channel has a lot more to offer service providers in the telecoms market than just that.

Related: Inside the Telecom Industry: The Trends that Matter for 2018

 

A more focused campaign

A more focused campaign

A great deal of marketing a service, say wireless router or fiber optic transmission line installation, involves knowing what people want. In this case, telecom providers need to go for the jugular when it comes right down to planning the type of talking points they want to deliver. This, for sure, has become a challenge for many companies, and not just in the telecom sector. The struggle deals with the fact that it’s difficult to track audience demands as they shift from one device to another. Using the right channels in your campaign, on the other hand, aptly addresses such a problem by keeping tabs on the interactions of prospects wherever they are online. This way, B2B marketers in a telecom company can arrive at a more precise approximation of what clients want. In turn, this would make adjusting to these demands easier and more in tune with market expectations.

Related: Telecom Campaign Ideas for 2018: Consultative + Digital Marketing

 

Better targeting of prospects

Better targeting of prospects

And speaking of preciseness, let’s now talk about how most companies conduct their marketing campaigns. The traditional method of bombarding targeted leads with content after content is still a thing – unfortunately. But the way things are going right now, the least that telecom buyers want is to get their inboxes filled with unwanted spam. Quantity is never better than quality. Not by a long shot! If you want to get better revenue results, you have to get better at aiming. A multi-channel approach focuses more on personalizing content for the right people. This article on AutoPilotHQ.com sums up the advantages of account-based marketing, pointing out its usefulness in allowing marketers top zero in on specific prospects and unleashing their best weapons in order to reel them in. If it works for other industries, what makes any telecom marketing operative not adopt a multi-channel campaign?

Related: How Behavioral Targeting Can Help You Achieve Your Bottom Line

 

Get more sales

Get more sales

Now, let’s talk about the juiciest part of multi-channel marketing. Telecom buyers are a tough cookie to crumble (or a hard nut to crack, whichever metaphor works). One thing that defines them is their general meticulousness in choosing products and services that best fit their bottom lines.With that said, the most important thing for a lot of marketers in this industry to do is to leverage their use of online channels and maximize their reach in the process. In other words, telecom marketers should go beyond the content trends of the day and, instead, opt to be authentic. And apparently, there’s no other way for this to become possible than through multi-channel marketing. Again, competition in this highly technical industry is likely to rise in the coming years and not only 2018. For companies to increase their sales volumes beyond expected amounts, it is crucial to make use of multi-channel approach as a means to get ahead of the competition. Influence is key if you opt to gain a better position for your enterprise. If using multiple channels won’t cut it, we don’t know what will.

Related: How to Upsell Telecom Products Using Multi-Channel Marketing

 

Statistical Proofs Show That You Should Invest In Multi-Channel Marketing [Slides]

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If your name is easy to pronounce like “Jane”, people will favor you more. They say, men with shorter first names are over represented in the c-suite, e.g. Apple CEO Timothy “Tim” Cook.

Does a name really affect a personality or determine one’s success? If it does, then marketing experts did a great job on multi channel marketing.

Marketers never cease to amaze us. They fused two marketing technologies together: traditional (publications, broadcast, outdoor media, phone, postal, direct) and digital marketing (web/content, social, email, mobile, seo, videos), and came up with a single but broad and innovative strategy called multi channel marketing that provides businesses a more consumer-centric, integrated approach to communication.

It’s like a highway that connects businesses to target customers and provides both parties with valuable options through variables like finding the right provider and creating a customized approach through different media while ensuring optimal performance at reduced cost. At some point, leveraging more on the digital channels to cope with customers buying behaviors and trends.

Multi channel marketing has been a usable marketing strategy for businesses for quite some time now but only got massive advertisement in the recent years. Despite the short familiarity lag among its audience, it was able to address the multi channel customers’ buying demands.

Check out some digital marketing key statistics, industry benchmarks and some “named” technical jargons  that will get you motivated to maximize the best that multi channel marketing has to offer:

#1: Mobile

  • In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate.
  • Mobile data traffic across the globe was up 69%; Mobile video traffic across the globe was up 55%.
  • In the US, 2.8 hours per day is spent viewing information via mobile device (roughly 29% of total time). That is a 700% increase since 2010.
  • For millennials, 87% agree with the statement that their smartphone never leaves their side, day or night and 60% believe that in the next five years, everything will be done on mobile devices.

The main reason why websites are made mobile responsive. Marketers should take advantage the increasing mobile usage.

#2: Content

  • 67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago. (source)
  • Nearly 64% of B2B technology buyers indicated that they read between 2 to 5 pieces of content before making a purchase. (source)
  • 68% of business owners believe outside reviews (done by some person or entity not related to the company) are the most important indicator of whether or not they can trust a new B2B vendor. (source)
  • Nearly 60% of agencies and brands consider content marketing to be “very significant” to their marketing strategies. (source)

Content is a significant factor for most businesses’ buying decisions.

Related: The Five Elements of Quality Content (According to an End-user)

#3: Social Media

Social networking sites evolved into new worlds within our planet.

#4: Video

  • Approximately 91% of companies with revenues over 500 million, are using digital video, making it the top form of digital advertising among organizations of this size. (source)
  • Four times as many online consumers would rather watch a video about a product than read about it. (source)
  • Via same report findings, one quarter of consumers lose interest in a company if it doesn’t use video.
  • And also from the above report, 80% of consumers say a video showing how a product or service works is important when learning about the company.
  • 46% of marketers cite video as their most effective form of content but 59% indicated that video is the most challenging type of content to develop. 

B2B customers turn to content video for branding and promotion. Create your own viral content, stick to these Three S’s!

#5: Email

  • It’s estimated that 91 percent of consumers check email at least once a day on their smartphones.

Emailing has become businesses’ air to breathe – customer acquisition and connection are well established through it.

 Related: Email Marketing Series: How to Make Emails your Impossible to Ignore [Video]

#6: SEO

  • Search is the starting point for 60% of travelers (Search Engine Watch)
  • 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.” (Freely.net)
  • Search is the #1 driver of traffic to content sites, beating social media by more than 300% (IronPaper.com)
  • 60% of all organic clicks go to the organic top 3 search results (HubSpot)

SEO offers a wide range of information and services from personal to business deals – It’s a way for you to find what you search for and get searched by those trying to find you.

 

Multi Channel Marketing. The name itself speaks of its broad potentialities and powerhouse capabilities for today’s business demands. This blog has only given maybe only a fraction or less of what you need to know about the proven effectiveness of multi channel marketing.

Check out How to Managed your Marketing Automation Effectively!

Check out list of successful multi channel marketing campaigns:

 

Learn more about Multi Channel Lead Generation Program

and nurture your leads effectively! Dial 888.810.7464

 

References: customerthink.com, brandwatch.com, socialmediatoday.com, entrepreneur.com

 

A Rundown of the Best Lead Generation Techniques Every Startup Business Should Adopt

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When it comes to B2B lead generation, startup businesses are mostly at a lost.

Branding and setting up a company mission and vision pretty much constitute the initial phases of a campaign, but there’s no doubt neophyte companies have to undergo the grueling business of acquiring qualified sales leads.

It’s a tough job even for experienced marketers. But there are ways to get around the complexities of the discipline.

It is imperative for startup businesses to stop lollygagging and start including these effective b2b lead generation techniques in their tactical drafts.

Rely on Referrals. Referrals are a good way to expand your brand’s reach. To have your customers recommending potential targets, you should be able to forge an effective online platform through your blog or website. In such cases, you might want to consider setting up fill forms and webinars that allow users to share content with their peers. Allowing them the liberty to spread your brand could help increase conversions rates.

Nurture Existent Networks. Being a startup is hard, especially when you possess an eagerness to acquire your very first set of equally eager prospects. But many marketers will tell you that the chances of getting new networks through social media are very minimal, most especially when you don’t have a profound standing. However, expansion can be possible through the networks you already engage in.  Whether they are friends or businesses, they offer a good avenue in which to dry run your campaign.

Practice your Telemarketing Muscles. In the campaign for leads, the telephones lead the charge. Cold and hot calling prospects are often cited as personalized ways of making a sale and following up on new offers. However, many startups seem to ignore their potential. The costs are just too intimidating, and the guarantees don’t seem very promising. For this, it is important that you hire a firm that has multi-channel marketing capabilities and is results-oriented to the point of giving a good ROI stream.

Devise a Direct Mail Scheme. Aside from hitting the phones, you might want to indulge in the ever relevant advantages of direct email marketing. As we all know, there are prospects that mostly prefer email correspondence above everything else, necessitating an engagement with that very demographic. Initiate your direct mail campaign in small personalized batches to 100 prospects. And depending on the results of your strategy, you might as well expand your mailing list to include more prospects.

In essence, startups shouldn’t need to examine their excuses not to engage in lead generation. Opportunities for expansion abound, but they can’t come to you if you can’t do anything to gain qualified leads.