Callbox Archives

Lead quality is a measurement of how likely a given lead is to convert to a paying customer or how much revenue potential that a given lead could…

In this post, we’ll go over five key questions that B2B leads typically ask themselves in the decision stage of the buying cycle…

Here are surefire ways to increase your conversion – meaning, turning traffic into leads – without actually increasing your web traffic.

According to a survey by the Chief Marketing Officer Council, most valued source of b2b leads is from customer referrals.

With the explosion of social media and other information sites, information is right at your fingertips. While this can be a great help for your lead generation campaign…

When you generate B2B leads, you’re not doing it alone. Everything you do affects your whole team. What you say, do, or look for, can also influence the others’ actions.