Where to Find and Source B2B Tech Leads to Grow Your Business

Where to Find and Source B2B Tech Leads to Grow Your Business (Featured Image)

With the world being flooded with businesses and continuously rising corporations, it’s oftentimes quite difficult to find the right leads. Technology and Software companies know this all too well. Most of the time it feels like there is a limited pool of prospects when in reality it is quite vast.

As challenging as this may be especially for tech companies, with the right tools and sources, it will make lead generation much easier. Of course, we realize that it’s all easier said than done, and the process is anything but smooth sailing, but the key is always in knowing where to start, and that is exactly what we are going to talk about in this article.

Recognizing all the sources available to you to look for leads is the essential first step to lead generation. We have compiled a list of places and people you can count as your top sources to look for leads. 

  1. Social Media
  2. Client Referrals
  3. Google is your best friend
  4. Learn from your competitors
  5. Relationship-centered Marketing

1. Social Media

Ah, good ol’ social media. It truly never fails. I’m sure it’s no secret to anyone that everyone and everything can be found on social media.

It’s all just a matter of where you look to find exactly what you’re looking for. If you’re on the hunt for new leads, LinkedIn is the best place to go to. For tech-specific leads, you want to customize your search according to job titles, groups, and industries that you’re targeting. Don’t forget to edit your keywords according to the market you are eyeing as well.

Related: The Best Way to Use Social Media in B2B Sales Lead Generation

2. Client Referrals

One of the best sources of good quality leads can come directly from your own clients. When your best clients give you referrals it shows that you are highly valued and trusted by them. More than that, they can directly testify to their positive experience in working with you as well as confirm that the quality of the services that you offer.

3. Google is your bestfriend

It has been said that ‘When in doubt, google it’, and that saying isn’t wrong. Google is your best friend that will give you access to anything that you need to know and yes, including leads.

Since there is a vast selection of businesses, it may get quite overwhelming and you don’t know exactly where to start, take a look at Google Maps to see which businesses are located closest to you and start marketing to them. Here’s another helpful tidbit: Keep your Google Alerts on so anytime there is a new update on your prospect or client, Google Alerts can notify you right away.

Related: Mobile-First Indexing: What It Means for SEO and How to Prepare

4. Learn from Your Competitors

If you want to surpass your competitors, you have to study them as well. Say Competitor X has a lot of clients and their business is going well. That means that they are doing something right. What you can do here is study who your competitors are working with and which one of them are active in the areas that you are targeting. Study what strategies they have been using and try to incorporate them into your own marketing tactics. Remember to make them your own and unique!

Related: Competitive Analysis: How Competitors Can Get You New Leads and Clients

5. Relationship-centered Marketing

Granted, the internet is a wonderful thing and as we mentioned already, you’ll find anything with just one click of a finger, building strong relationships with your clients and prospects is irreplaceable and the best way to generate leads from. Whenever you have any events, make it a point to also interact and connect with your audience. This way, they will see that you are comprised of individuals who also care for their clients and are not just mere names and words behind a computer screen. By doing this, you’ll end up with better connections and more effective lead generation in the long run.


You may also want to consider looking into spending some time each day attempting to set appointments or scheduling calls in order to keep your lead funnel warm. And one more tip, don’t get frustrated with the process and if some leads trickle in slower on some days. There is plenty of fish in the sea, not all of them are already taken. As long as you prioritize and keep in mind to look into social media, Google search, client referrals, learning from your competitors, and building relationships with your clients, you are good to go!


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