When we speak about the term customer acquisition, we need to understand the importance of multiple kinds of approaches that get us new customers who will buy our products & remain loyal to our brand.
Attracting new customers to your business is always a challenging task. If you don’t plan a proper strategy, there’s a high possibility that it will eat up a lot of your capital, time, and effort.
But with the implementations of the best customer acquisition techniques, you will be able to significantly increase your customer acquisition rate while also gaining the upper hand among your competitors at the same time.
Here are our top 6 customer acquisition techniques that are sure going to prove themselves helpful to you.
Define your Target Audience
The first and foremost step you need to execute is to identify the right users or potential audience for your company. Chances are your product is the perfect solution to a problem a certain demographic of consumers are facing. It’s only a matter of discovering who they are and focusing your customer acquisition efforts, primarily, on them.
If you don’t have a target customer in mind, it’s likely you are limiting yourself from marketing your brand effectively. Unless your offerings meet a universal need, you’re better off finding a niche market for yourself.
Conduct complete market research and try to figure out who and how you should market your product to win over new customers
For example, SaaS companies can double their paying customers by simply offering a free trial without asking them for their credit card info. Such knowledge can only be gained by doing your due diligence of market research. It forms the foundation without which any of your other customer acquisition strategies wouldn’t work.
Leverage on Video Content
Video marketing is on the rise. The majority of businesses around the globe leverage it. That’s because Most marketers have found video content useful to increase customer understanding of their offerings while others have found it helpful to increase web traffic and sales.
People tend to be visual learners and videos are one of the best ways to inform prospects about your brand and your products. You should try to find a good balance between informative and interesting videos. Leverage influencers to create such videos, share them on social media, and on your website.
Explainer videos and customer testimonials are another good way to go about this. Not only are they engaging but also provide users the information they need to make that final purchase decision.
Regularly Create High-Quality Content
Content marketing is easily one of the most effective and evergreen customer acquisition strategies there are. Let’s think of it this way: it helps you establish your thought-leadership in your industry or niche. Getting consumers to trust your brand is half the battle and content marketing helps you win that battle.
From a lead generation perspective, content marketing is thrice as effective and less expensive than typical outbound marketing. Starting a blog for your business, sharing content on social media, and publishing white papers are all great ways to establish yourself as a trustworthy expert in your industry.
Consumers are more and more informed these days. By empowering your prospects to make informed purchase decisions, you’ll gain their trust and in all likelihood convert them. Creating valuable, informative, insightful, and engaging content will, ultimately, help drive your customer acquisition.
Focus on SEO
After you’ve established your online presence by producing insightful content, you need to work on SEO. Doing so will help improve the rankings of that very content on search engines. Thereby making your content more visible and discoverable by your target audience.
Improving search rankings and your brand’s visibility has a lot to do with the first stage of the customer acquisition funnel. Some of the more basic SEO tactics include using industry-related keywords, backlinks from authority websites, etc.
Another effective SEO tactic you can use to gain more customers is to optimize your site for mobile devices. Providing prospects with an excellent mobile experience can prove to the trick in converting customers.
Optimized Landing Pages
Among other customer acquisition strategies, optimizing your landing pages is definitely one of the most effective ones. Landing pages help direct consumers to your product or service. An effective landing page doesn’t just offer up valuable information but also includes a compelling call-to-action that facilitates conversions.
Running an A/B test can help you optimize your landing pages and improve them drastically. It goes back to knowing what your customers expect from you. You need to be able to anticipate their needs and then deliver on those.
Website and Email engagement
While this may be a tactic that’s as old as the internet, it’s still one of the most effective customer acquisition strategies there is. It helps you stay in front of your target audience, promote your content, discounts, and product information. It’s also the easiest way you can connect with and acquire new customers.
A great way to go about this is to send personalized emails to people depending on which stage of the customer acquisition process they are. So, someone in the first two steps is probably better suited for content that might initiate that customer engagement.
Ones that have you in their consideration pool would be more interested in emails with product information. This enables them to make a more informed purchase decision. Similarly, people in the final stages can be tempted into making that purchase with a promotional email that offers them a discount.
There’s no magical formula that can guarantee your business a steady flow of new customers. While customer acquisition strategies like market research are a must, you need to build from there. It’s an experimental process, trying to figure out which strategies are best suited for your business.
For the most part, though, our top strategies that we’ve listed above are evergreen and are guaranteed to work for any business when done right.