How Callbox Stacks Up Against Other Lead Generation Agencies

How-Callbox-Stacks-Up-Against-Other-Lead-Generation-Agencies

After being in the lead generation game for over a decade, Callbox has finessed its techniques and strategies that have put us on the map among other big names in this industry. It is our goal to provide our clients with top notch performance service that they are sure to enjoy and remember. 

In this post, we would like to highlight the strengths that Callbox has to offer that has set us apart in the industry over the years. 

Intent Data

Intent Data is an integral part of the Callbox process. Beyond merely harvesting data, we want to make sure that they are put to good use. It’s not merely there to provide our client with a statistical number of how many prospects are ready to buy from them or not, it is more with the intent of being proactive and using it to our client’s advantage when putting together a lead generation campaign.  

We offer a variety of data-related solutions to help organizations overcome the challenges of data maintenance and acquisition. our database services give you the tools and marketing intelligence needed to identify your ideal customers and engage them effectively.

Related: Intent Data: How to Generate Leads Using Interest Signals

CRM

Callbox has its very own Pipeline which makes our clients enjoy the full benefits of our propriety CRM software that’s designed to answer the needs of an outsourced sales and marketing campaign. Our pipeline’s real-time data and ease of access make it feel as if our Callbox team works from right inside your office. 

Our pipeline is an all-around tool that helps you monitor every single aspect of your lead generation campaign including the following:

  • Building and Preparing your list
  • Running your Lead Generation program/campaign

In addition, you can also use the Callbox pipeline to reach your sales targets by:

  • Lead Generation and Follow-up
    This includes letting you contact your leads based on their lead scores which are determined by how they fit in with your business and the interest they show in your offer. You also get real-time notifications so you can promptly respond to actions taken by your prospects. You’ll also be able to schedule appointments directly from the pipeline as well as view, store, and update all contact information and past communications with each lead. 
  • Campaign Reports and Updates
    View all your daily, weekly, and/or monthly reports on calls, social, and remarketing activities, track the progress of a nurturing scheme by checking its activity log or email marketing metrics. 

Multi-channel Marketing

We make it a strong point that we don’t stick to one marketing channel alone as we believe that there is a wider reach with incorporating multi-channel marketing. It’s a challenge, especially since customers today have much more control over the buying process than marketers do. Thanks to the proliferation of available channels, customers have more choices than ever when it comes to how they want to get information. But if customers today have more choices, there are also more ways to reach them than we could have imagined not so long ago. We at Callbox understand that. 

Our Multi-Touch Multi-Channel Marketing approach includes the following channels:

  • Email
  • Voice
  • Social
  • Chat
  • Website
  • Webinar
  • Email

On top of it all, we want to make sure that we make every prospect engagement an unforgettable experience by personalizing our messaging and letting the prospects know that they are not just talking to an automated chatbot on the other side of the line. 

Related: Multi-channel Marketing Ideas You Need to Try to Generate More Leads

Quality Communication 

We take communication beyond merely responding to inquiries from prospects and our clients. We take the initiative to understand our clients as to what they do, the scope of their business, their pain points, and understanding the clear goal that they want to achieve. The same goes for when we’re reaching out to their prospects in order to see whether or not they are a good fit for our clients. Our transactions are all transparent and it’s important to us that our clients are never left in the dark. 

We always appreciate honest feedback from our clients so much so that we incorporate that into our daily talk tracks and presentations to make our service comprehensive as well as a pleasant experience for our clients.

Author Bio:

Rebecca Matias

Rebecca Matias is VP of Sales & Marketing at Callbox. A sales professional with an engineering background, she has more than 10 years of experience in the B2B marketing space and has spearheaded many of the innovations at Callbox. Follow Rebecca on Twitter and Facebook.

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