Textual content is very important for marketers, bloggers, entrepreneurs, and organizations who want to share their ideas with the world. But when it comes to user engagement and popularity, text-only formats are losing pace.
How come? Well, the reason is simple – people are visual beings so they remember 80% of what they see, but only 20% of what they read. That’s why multimedia content, infographics included, is flooding the Internet.
According to the research, users share and like infographics on social media 3 times more often than any other type of content. In this post, we will show you how to design infographics and present you 5 of the best visualization tools.
How to Design Infographics
Creating an infographic is a four-step process. Graphic designers at the assignment writing agency explain that infographics are structurally similar to textual articles because they consist of the following elements:
- Header: It includes the infographic title and the corresponding background image.
- Introduction: It’s a short paragraph that briefly explains the theme and purpose of your infographic.
- Content: This is the essence of your work. Content mostly involves several units of information in which you present data and conclusions through charts, pies, maps, etc. Each one of the visual explanations is followed by the short line of text that explains content more accurately.
- Conclusion: In this part, you just write a quick recap and make the final statement.
Related: 3 Design Best Practices to Fine-Tune Your Next Content for Visual Learners
5 Tools for Excellent Visualization
Now that you’ve seen the basic elements of every infographic, you should find out more about the best tools for visualization and design. Here are our top 5 choices:
Infogram provides clients with dozens of interactive charts and more than 500 maps that can help you to visualize data. The tool includes all sorts of pie charts, bar graphs, column tables, and word clouds. You can choose from over 20 ready-made design themes or create a customized brand theme with your own logo, colors, and fonts. Besides that, Infogram has a staggering number of images and icons so you can select from over 1 million items in stock. You can try it out for free or pay up to $150 for one of its premium versions.
Balsamiq is a rapid wireframing tool that helps you design infographics quickly and without too much previous experience. It allows you to play with your ideas, so you can throw out the bad ones and discover the best solutions. Balsamiq has hundreds of interesting UI elements that you can simply drag and drop while sketching. You can also test it early and see how it looks before actually completing the whole infographic. Depending on the number of projects, Balsamiq costs from $90 to $1990 a year.
Related: 5 Types of Interactive Content and How They Can Boost Your Engagement
Piktochart is one of the most popular visualization tools that most marketers use to create infographics. Why is it so popular among web design beginners? It’s because Piktochart is very intuitive and easy to use, so even the first-time user can create a decent infographic. It provides clients with tons of ‘ready to use’ graphics, icons, charts, and maps. And the pricing policy is very nice because you can use it free of charge or pay up to $40 a month to unlock all features.
Tableau is a Windows-based visualization software. The tool is highly comprehensive, so you can find all the features you need along with the corresponding explanations. This is another thing that makes Tableau so great – it shows you how to use software, understand the chart logic, and create your infographics. In terms of pricing, Tableau offers a number of solutions for individuals or organizations that range from $12 to $70 on a monthly basis.
Blugraphic is not a standard tool for infographic design, but it offers a wide variety of elements needed for this sort of visualization. To put it simply, Blugraphic creates and collects design resources to make a designer’s life easier. Its resources include graphics, templates, mock-ups, icons, fonts, and other useful items. You just need to enter your inquiry in the search box and it will display a list of all theme-related matches – for free.
Multimedia content has been dominating the Internet in the last few years because it helps people to understand situations or processes quickly and more precisely. If you want to keep pace with competitors, you need to focus on creating visual formats such as infographics.
Related: Essential Components of a Lead-generating Website
In this post, we showed you how to design infographics along with 5 tools for the best visualization. Don’t hesitate to give them a try and feel free to suggest any other tools you might consider to be perfect for infographic design.