How to Get Quality IT Appointments Hands-Free with Marketing Automation

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How to Get Quality IT Appointments Hands-Free with Marketing Automation


For many executives in the IT industry, it often pays to know the latest in marketing technology to stay ahead in the game.

One reason is that companies generally afforded a wide range of strategies and channels to use in order to improve their lead generation and appointment setting efforts. Now, the only way that they can generate quality IT appointments is simply to focus on nurturing their leads and direct their efforts towards decision-makers with high purchasing potential.

This, unfortunately, entails one critical caveat to overcome. Lead generation as well as appointment setting are complex marketing activities warranting a lot of attention.

Still, IT executives can rest easy once they implement the right tools to get their marketing campaigns up and running – and without much hassle.

One thing is for sure, marketing automation can help IT companies improve sales by ensuring high quality appointments. In this day and age where innovation makes the difference between success and failure, it is essential for IT managers to automate their telemarketing and digital campaigns. There are of course apt reasons for this:

#1. Better relationships.

Marketing is more about reaching out towards your audience. Automation helps you in this aspect by providing you with metrics that accurately gauge a prospect’s inclination to buy a product. This means you can focus your time and efforts more on those decision-makers that will eventually go through a sales appointment with ease. You may use some of these methods we have tested one is  using CHAMP or using using social signals to spot sales-ready leads.

#2. Productive lead generation.

Appointment setting and lead generation go hand in hand. If anything, lead generation helps appointment setting by making sure the pipeline is fed only with the best leads. Know which leads convert easily. This is possible through effective lead scoring which can filter out prospects who are more than willing to talk to a sales representative.

Related: Top Reasons Why IT Companies Invest in Outsourced Marketing [INFOGRAPHIC]

Effective lead tracking and monitoring.

Callbox Pipeline

You can rest easy knowing your leads are in good hands. With marketing automation, prospects are tracked throughout the sales pipeline and every concern is considered. On top of that, effective lead tracking can give you an added edge in securing quality appointments and better profit.

Monitor campaigns and nurture your leads. Learn about Callbox Pipeline in this short video!

#3. Less resources involved.

That marketing can eat up a bulk of an enterprise’s budget is already a given. Nevertheless, it is important for IT sellers to allocate their resources effectively, guaranteeing that every cent translates to an increase in revenue. Luckily, with marketing automation, IT sellers are spared from the hassle of aligning their budgets. Once it sets up, marketing automation costs less to maintain, giving you an added bonus.

Related: How Marketing Automation Helps You Outgrow Your Competitors

#4. Increased revenues.

With quality IT appointments, you can expect revenues to jump significantly. Because you don’t have to spend a lot of time and, more importantly, money to spike your revenue numbers. All you need is to implement an effective system that can do all the complex work for you.    

Read this case study, Turning Targets to Sales-Ready Leads with a 50% Shorter Lead Nurturing Cycle, and realize the potential of lead nurturing and marketing automation.




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This ebook walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Grab our kit NOW!

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Google Warns (Yet Again!) about Article Creation and Link Building

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Google Warns (Yet Again!) about Article Creation and Link Building

A modern business can never survive without applying the most effective strategies to generate high quality leads. One of these tools that any business marketing executive can never live without is link-building.

Indeed, you can never doubt the many benefits that link building can provide. On top of shepherding quality traffic towards your site, it also helps you establish a rock solid brand and maintain a strong following from among your target audience. But as with any other tool, link-building (and in a related manner, article creation) have a lot of drawbacks – drawbacks that are frowned upon by search engines such as Google.

In particular, Google has warned yet again of unbridled article creation for the purpose of building links. Especially for companies that depend on blogging to broaden their brand’s appeal, Google’s recent red flag spells volumes about its campaign to rid the search engines of “spammy links” and bad content masquerading as guest posts. Google’s guidelines clearly asks enterprises to refrain from the following:

  • Stuffing keyword-rich links to your site in your articles
  • Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites
  • Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on
  • Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of rel=”canonical”, in addition to rel=”nofollow”, is advised)

Check out our early predictions and the latest SEO trends – A preview of how SEO changes in 2017

Be it as it may, this is nothing new compared to Google’s reiterations in the past, as Barry Schwartz of Serahc Engine Roundtable puts it:

Truth is, there is absolutely nothing new about what is written there. If you do guest blogging or article publishing for the purpose of link building, with the intent of manipulating Google’s search results – then that is something Google can and does penalize for.

Still, even if it were an issue that isn’t as relevant as it was before, proper link-building and article creation should abide by the rules. This is not just to comply with Google’s requirements for a leveled playing field in the SEO arena, but also to ensure that potential clients can acquire the kind of information they are looking for.

In this case, effective content creation is the only way to go.Google has encouraged companies and enterprises to focus much of their resources in improving their old blogs and posting articles that are actually readable, insightful, and meaningful to their target audiences. Take these reminders when crafting your next content:

Obviously, companies have already prioritized these in their checklist for effective digital marketing. The only problem, not many are going the right path when it comes to optimizing their sites and creating consumable content.

Well, lucky for them, we have all the information a company needs to up their marketing game.



Increase your sales and revenue with Better Content Strategy!

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Old School Lead Generation for Financial Services

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Old School Lead Generation Tips for Financial Services That Still Work Wonders

Companies in the financial services industry really know their stuff, but when it comes right down to lead generation and appointment setting, some of them need to brush up on the most important marketing strategies to leverage.

In any case, financial services are a hard sell for the reason that potential clients are usually particular in the type of service they want to purchase.

According to, financial businesses are facing three marketing challenges and these are:

  • Keeping up with the latest Financial Services marketing regulation – keep the customer first
  • Encouraging loyalty and retention within Financial Services
  • Making inroads into new markets within Financial Services

These, are also the reasons why companies selling financial services are finding more effective strategies to increase their product’s profitability and, more importantly, nurture client relationships that can last a long time.

On this note, let us fill you in on what you can do t improve your lead generation – using the old strategies! We’re not kidding. Apparently, from what we can observe with the marketing campaigns we are handling, old school lead generation still has enough fire to keep the sales pipeline alive and kicking with high quality financial leads.

It’s just a matter of deciding whether or not to apply them in your current campaign and see where the old dog takes you.


Cold calling.

92% Of All Customer Interactions Happen Over The Phone.  (Source:


We know what you’re thinking: We have smart devices at our disposal. So, why should we settle for such a prehistoric strategy as cold calling? Well, be it as it may, cold-calling seems to be an outdated channel for getting the kind of financial leads you want. Still, B2B telemarketing in general is still as efficient as it was before.

And this is because decision-makers in the financial services industry demand quality interactions with a marketing representative. In particular, there are still high-level managers (and there is a lot of them) who prefer receiving calls to reading a long Facebook post or a newsletter. For this to work out well for you, of course you need to partner up with a company that knows telemarketing like it knows the financial services sector.

Cold calling pointers you might just want to check out:

Related: To Gain Financial Leads without the Added Costs, Plan and Expand


Trade shows.

Going to events with other financial services enterprises? Sounds like a good plan.  But here’s why you should dip your toes on it.


According to,  trade shows generate the highest lead quantity and quality.




  • 83% of the attendees have some kind of buying power
  • 85% of decision makers say attending trade shows saves their company time and money by bringing vendors together under one roof
  • 79% of the attendees say that attending shows helps them decide on what products to buy
  • 91% of attendees say that trade shows impact their buying decisions because the competition is in one place allowing for comparison shopping in real time
  • 85% of an exhibitor’s success lies in the performance of the staff
  • 53% of exhibit managers say its “difficult” or “very difficult” to keep effective booth staffers
  • Converting a trade shows lead to a sale costs 38% less than sales calls alone
  • Trade show visitors will tell 6+ people about their experience
  • 81% of attendees at a recent show agreed that trade shows help attendees become aware of new products and services
  • 91% of attendees tell us they get the most useful buying info from trade shows and events



Trade shows, where companies in the past had secured most of their quality B2B leads, still remain to be effective avenues from which a financial services company can acquire a steady stream of prospects.

Related: Social Media Promotion as an Effective Tool for Financial Services Marketing

All you have to do is to sign-up and prepare the things you need to draw in interested decision-makers. While you’re at it, you can publicize your company’s participation through your official blog. This healthy combination between the new and old schools of marketing create an effective mechanism for generating quality leads. Get your first tradeshow clients with these marketing ideas.


But before you can put on your Throwback Thursday shirt, you have to realize that you need someone to help you navigate through the traditional side of B2B marketing. 



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Callbox Printed 3D (Three-Differentiated) Campaigns For Co-Marketing Specialist [CASE STUDY]

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Callbox Printed 3D (Three-Differentiated) Campaigns For Co-Marketing Specialist [CASE STUDY]

The Client is a 16-year specialist agency that helps businesses reach their marketing objectives by bridging the gap between sales and marketing.

Liaising with clients and creating co-marketing, direct marketing and channel marketing campaigns are the Client’s core competencies which they’ve honed and polished with more than a decade of experience running end-to-end B2B programmes. However, business had recently lulled due to challenges in their prospecting process, which promptly impacted their ROI.

The Client is the rare unconventional thinker who welcomes a partnership with the competition and recognizes in it the opportunity to progress the business. Such optimism opened doors for the Client to build a partnership with Callbox.




Check out the Full List of our Client’s Success Stories

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TechnologyAdvice recognizes Callbox as one of the top 5 lead generation agencies

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TechnologyAdvice recognizes Callbox as one of the top 5 lead generation agencies

Inbound and organic sources of leads are great avenues for keeping your pipeline flowing. But in some situations, these strategies can only take you so far, yet take up so much time. To really grow your sales funnel, an outbound lead generation company can be the sharpest (and sometimes the only) tool in the shed.

A lead generation agency’s entire raison D’être is to help you get in front of your target prospects–whether through email, phone, or face-to-face. But regardless of how a lead generation company delivers opportunities, it all boils down to providing you with actionable marketing and sales insights. That’s what separates the best lead generation companies from the rest of the pack.

Understandably, having “the most up-to-date” and “the most accurate” database has now become the main selling point that many lead generation companies trumpet. It’s nearly impossible to tell apart genuine value versus hyped-up claims. With the potentially irreparable damage that bad marketing data can do, finding and working with the right lead generation provider is something you need to carefully go over.

That’s why a list of the top 5 lead generation companies recently published by TechnologyAdvice is a very helpful resource. Plus, we’re also excited to announce that Callbox is part of this list.

Callbox Best Lead Generation Services Review by TechnologyAdvice

Lead Generation Companies Review by TechnologyAdvice


The ranking mentions a number of key differentiators for each of the five companies. According to TechnologyAdvice, Callbox’s main strengths include:

We’re very proud and thankful that Callbox continues to garner recognition and awards as a leading B2B marketing company. But the biggest recognition we always strive to achieve is the satisfaction our clients and partners get from working with us.



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Callbox Gets a Nod from Comparakeet!

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Can Callbox get any better?

Well, apparently yes, because according to a top product review site, we belong to the top brass of lead generation services out there!

Comparakeet - Best Sales Lead Generation Services Review


Product review giant Comparakeet has included Callbox in the Top Sales Lead Generation Services, joining the likes of LinkedIn and Comparakeet gave Callbox a score of 9.6 out of 10 for its “robust offerings in the entire industry, mainly because of their multi-pronged approach – targeting every possible avenue like voice, email, social, web and mobile.”

As a full service B2B lead generation company that caters to a diverse range of industries, Callbox has provided only the best in terms of nurturing client interactions and qualifying leads to grow sales and improve revenue performance.

But more than that, Comparakeet has also noted Callbox’s willingness to bring their client’s marketing through whole new levels using a multi-channel approach.

As companies right now outline the need to improve and streamline their lead generation and appointment setting efforts, Callbox has truly made a name for itself in its own turf.

Want to know more about why we’re on top? Feel free to read up on what we are REALLY capable of. Learn more about or Multi-Touch Multi-Channel Marketing Approach.



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Creating Appeal: How to Promote a Product People Don’t Search For

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Creating Appeal: How to Promote a Product People Don’t Search For
The essence of marketing has everything to do with getting the right information out there and for your target audience to consume. In particular, it is all about creating effective messages that respond with your ideal clients through the use of all available channels.

But that’s just the tip of it. In lead generation and appointment setting, you need to understand what makes buyers tick and how they respond to every content they encounter online.

Basically, people search for something they urgently need because certain circumstances require them to. But what if you have a product that does not meet this urgency but can still be useful in the future?

Promoting a product that people don’t actually search for can be bit tricky even for major B2B brands. Despite this, there are still countless ways these companies can apply in order to provide their products a boost in their appeal.

Highlight audience needs.

For most marketers, it is always important to talk a lot about the service or product. But what they don’t get is that client needs still remain the top priority in content marketing. Even if there is no sense of urgency, you will never know when a prospect will need your product. Even if there is an absence of urgency, you will never really know when a client needs to purchase your product or service. So, it is best to base your marketing messages on potential issues that may arise.


Go outbound.

Outbound marketing has become the lifeblood of any B2B company. Efforts through trade show participations, telemarketing and cold-calling, and E-mail campaigns allows for reaching out to your target audience and C-Level decision makers even if they don’t need your product or service at the moment.  

More importantly, Social media presence is everything if you consider increasing your brand’s online clout a priority. You can count on Facebook and Twitter to spread your messaging and let your audience know that you have a product which can help them out in the long run. All it takes is knowing what type of content to post in your feed as well as the ideal times and dates for when to post.

Related: The Naked Truth: Outbound Marketing is still Important

Participate in forums.

Forums are where your audience gets most of their information. Whether they are looking for specific information about a certain issue they want to address, they are still open to other topics as an aside. In this case, try to get your voice heard in important industry forums. Create a thread and see where it would take you.

Related: 5 Reasons Why Forum Participation is Beneficial for Lead Generation

Discuss about a problem.

As much as we can admit it, basically anything can go wrong within a business. As an entrepreneur, you will have preemptive measures to make sure such problems are well addressed. Use this perspective to create content that discusses about a future problem or even a prevailing need. That way, potential clients may add you up in their list of go-to solutions when things get a bit sticky.

Related: What to Tell Clients Who Say “You’re too expensive.”



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4 Tips on How to Get Prospects Interested in Your Business

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4 Tips on How to Get Prospects Interested in Your Business

The secret to increasing your sales margins lie mostly in the marketing side of your business.

For one thing, lead generation and appointment setting are essential to acquiring high quality leads that translate to purchases. However, there is still a lot for marketers to know and apply in order to lengthen the interactions they have with their prospects.

Generating interest is highly important if you opt to put your products front and center, and eventually push prospects towards a purchase. Apparently, not everyone has truly mastered the art of generating interest.

Nothing’s really perfect in the world of B2B marketing, but you can always bet your bottom dollar on effective marketing advice, starting with:

Listen to what your audience has to say.


You will have to understand that your prospects have issues that they want to streamline within their own enterprises. And depending on what these issues are, you should be able to craft your message around them. Rather than spend time on giving away too much details about your product, try to dig deep with questions that really matter to your prospects.

As Jeff Hoffman of HubSpot puts it: “Not everybody you’re selling to will be interested in your product, but I guarantee they’re always interested in themselves.”

Related: Selling Tips to Make Prospects Buy your Software

Keep them guessing.


While it’s good to be an effective salesman like what the self-help books tell you to be, focusing too much on promoting your product will only give prospects the right reasons to turn you down. Their curiosity needs to be fed, and giving too much away wouldn’t help prolong your interactions. As much as possible, avoid giving prospects a panoramic view of the horizon. Give them a thumbnail version of it, and you will get them to know more about you.

Hoffman says, “Playing up curiosity over credibility can be scary for reps. But if you maintain confidence and courage alongside your curiosity, I guarantee you will grab and hold your buyer’s attention.”

Related: Using Neuroscience to Better Answer 5 Questions Leads Ask Themselves Before Buying

Explain the ins and outs.


 This is where your salesmanship should be invoked. Potential clients are itching to know more about what they (and of course) you can do to make things a tad easier. In this vein, you should fill the shoes of a teacher and an expert. The important thing here is to guide them and show them that you know your industry all too well. Sensing this, you prospects  may want to hold on until the very moment he or she decides to make a sales appointment.

Related: Ditch that Pitch: The Case Against Selling to First-Time Prospects

Get to the human core.


As much as we can admit it, people are emotional creatures and they respond to stimuli that touches upon the challenges they face as humans. For this reason, create your messages and coincide them with the issues they face. They will listen accordingly.

What other ways can marketers do to generate interest? Tell us in the comments below.

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5 Instagram Tools to Improve Your Marketing [GUEST POST]

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5 Instagram Tools to Improve Your Marketing

Have you ever wondered how you could take Instagram marketing to the supreme level? Have you ever considered the implying of the various tools that support your practices out there for making your marketing techniques successful?

Integrating has best tools with your marketing strategy can aid you in presenting the much professional impression and let you have the most viable analytic insight.

That is the reason why Facebook has purchased Instagram as the owners have seen it getting tremendously successful in marketing prospects and don’t consider it a tool used for just photo sharing but as an important section of the social media network. It works like Twitter for photos.

Instagram serves as the best platform which can work for maintaining the high-quality marketing experiences. Here are few top tools which are mentioned below that can help you a lot in improving the Instagram marketing.

1.    Put filter on your images for making a signature look

The foremost stage of making the any Instagram account successful platform for marketing is to describe your company’s objectives. The images which you upload there is a strong replication of your business, and what you want to deliver to your target market by creating an emotional affiliation with your customers.

It is necessary that your photos have a cohesive approach which integrates with your brand or product.

A Color Story is the tool that can assist you in this. This tool makes it much easier to tune the pictures in a fine way and give them a professional texture before updating them to Instagram.

Related: Using Social Signals to Spot Sales-Ready Leads

2.    Scheduling Instagram Posts

Most often, various life events may hinder the flow of updating your Instagram posts. You can’t remain attached to your phone at every moment. You may need few hours or days off, that may be just one day. Well, if you are using a promising online platform for the marketing purposes, then your phone is the most important device to work it out, as you don’t remain offline for much time.

During this time, the competition in the market is overall quite severe. Furthermore, you have to be online on the social media accounts to make a standout and manage the schedule of your posts by using the tool like ScheduGram, which allows you to make a post instantly on the Instagram account or make a schedule for creating the posts for the given period.

Related: 5 Ways of Using Instagram to Earn More Business Returns and Profit

3.    Keep track of the performance of Instagram Content

You may desire to work on a complete strategy before making an Instagram post. Are you one of those people who try to make their audience driven towards their posts, make a comment, or visit your website?  Once you have made your objectives clearer about how you want to carry out the marketing through Instagram, it is essential to keep track of the way you are taking to achieve these goals.

You can make use of different Instagram analysis tool such as SimplyMeasured  or Iconsquare or for tracking your status and collecting your statistical data so that you can see if your marketing approach is workable or not.

Related: The Ultimate How to Guide for BeBee

4.    Get more likes & followers on Instagram

There are certain tools that help you to get real Instagram likes, followers, and views such as “Vibbi” through which you can get 100 likes for each $2.97. It has got many other features too including free comments, 24/7 customer support, faster delivery and no passwords locks. Vibbi is one of the excellent tools which is presently available that allows your business to buy followers and likes legally.

5.    Repost – Share Others’ Posts

If you want to get a good Instagram feed, it is necessary to make a sharing, supporting and appealing community there. It is one the finest things to do for making your business competent. If you want to integrate with and get support from your Instagram audience, it is important to reciprocate your content and you should remain more active.

Sharing the content in an immense way can create a strong relation with your followers. There is a tool, “Repost for Instagram,” available for both Android and iOS platforms which makes it much easier to repost the Instagram pictures to your feed while sharing the content and giving credits to other users.



Author Bio:



Qurban Shah is a freelance writer who offers blogging, ghostwriting and copywriting services. He works closely with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for, that provides quality Instagram followers, likes, and views.



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Must-Have FREE Ebook: Why You Should Bet Your Money on Digital Marketing (And Win)Why You Should Bet Your Money on Digital Marketing (And Win)

Hot Reads and Hot Leads: A List of the Best Free E-Books for Marketers

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Marketers always have this inkling to know a lot more about the business of marketing and they will try as much as they can to get their hands on new resources about lead generation and appointment setting.

You can bet that there tons of informational material out there that have all the information they need to get ahead in their respective industries. Luckily enough, Callbox offers free E-books that touch on crucial topics that matter the most to the B2B crowd.

Don’t what to do on your spare time during the weekends? Take your sweet, sweet time to download the free E-Books we have here and discover the things you can do to improve your pitches, optimize your websites and create helpful content that is sure to push prospects towards a purchase. We recommend you check the following HOT READs for HOT LEADS:

#1. Weeding Out Junk Leads With Predictive Lead Scoring

 Weeding Out Junk Leads with Predictive Lead Scoring

Lead generation is pretty much complex if you are not prepared  for it. You will have to make use of the right processes and strategies so you can supply the pipeline with only prospects who are sure to purchase a product.

With predictive lead scoring, you can spend time and resources on warm leads using an efficient scoring system based on your interactions across multiple platforms. Grab a copy here!

#2. Why You Should Bet Your Money on Digital Marketing (And Win)

Why You Should Bet Your Money on Digital Marketing (And Win)

You can never doubt the benefits digital marketing provides in terms of winning qualified leads. More importantly, digital marketing opens you up to a world of possibilities  where you can experiment with content that responds to the needs of your audience.

In terms of growing your revenues and building your brand, digital marketing needs all the attention it can get to broaden your brand’s appeal and profits – and for less! Get access to this guide now!

#3. New and Improved Ultimate Lead Generation Kit to Jumpstart your Business!

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business!

Finally, we have an E-book that says a lot about the business of lead generation. As much as they want to deny it, marketers need to realize that generating qualified B2B sales leads still requires a certain amount of skill and fluency to achieve.

Especially for business start-ups that need to establish rock-solid marketing infrastructure to benefit their bottom line, this book can direct to the right path. The best thing  about this is that, it’s for FREE! Get it here!


Marketing is pretty much hardcore if you do not have the right insights and tools to go about it. But with these E-books, you can achieve your sales goals and leave a lasting impression on existing as well as prospective clients. If you need more juicy marketing tidbits, then feel free to explore our site for How-To’s and analysis on the latest B2B marketing trends. Go ahead, make your day!



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Selling Tips to Make Prospects Buy your Software

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Selling Tips for Software Business

Selling software shouldn’t really be much of a trouble, especially if you happen to be an experienced vendor  who knows his market all too well. Still, there is a need for tech companies to up their marketing game, and getting decision-makers to consider purchasing your product involves more than just reading up on Marketing “How-To’s.”

Be it as it may, lead generation and appointment setting remain the most crucial aspects in selling software and IT products. On the B2B side, more has to be done for companies to maximize their revenues, lessen costs and losses, and remain competitive in the battlefield.

With software startups sprouting here and there like mushrooms, it can be difficult even for veteran brands to remain consistent in selling their software. Apparently, there is still a lot for them to understand when it comes to attract high quality IT and software leads, and meet sales targets in the long run.

For our part, we offer you some of the best tips to consider to stay ahead, starting with:

#1. Informational content.

You guessed it right. We are crazy for content, and so are your prospects. And if you want to increase your brand’s appeal, you might want to start creating effective content that touches on your prospect’s expectations.

Example of content you should be sharing. The articles below shows and explains the benefits of software / IT solution:

There is a whole plethora of things  you can do to put your products front and center. In your case, you might want to add infographics and other nifty visual stuff to your creative arsenal.

Related: The Five Elements of Quality Content (According to an End-user)

#2. Tap influencers.

In your industry, there are a lot of personalities who you call influencers. Basically, they are the who’s who in the software industry. Their clout speaks a lot about their influence, and to invite them post something on your blog will eventually win over some potential customers to your side. Here’s  how to reach influencers and grow your audience.

Should you forget about marketing and focus on improving your software solution? Find out why.

#3. Offer discounts and coupons.

Okay, so we are delving into traditional territory right now. But you will realize how important it is really for companies to offer discounts on products on sale. If it works in the past, it may as well work in the present. So, whenever someone signs up for your newsletter, give them product codes and limited one-time offers. These will basically lure decision-makers towards a purchase, satisfaction guaranteed!

In connection with this, we created our Marketing eBooks, not solely to lure prospects but also help and share them with their marketing campaigns. It’s one way of establishing your name in the industry, give more than you take. This even applies in growing your email list.

Related: How to Clinch that Million-Dollar Sale in the Software Industry

#4. SEO, SEO, SEO!

Search Engine Optimization remains as your best bet to get software sales through the roof. After all, most prospects consider search engines as their prime source for knowing about the right software solutions for them. It is only a matter of using content that uses the right amount of keywords to give your brand a good boost in terms of sales.


Did we miss out on other important tips for selling software products? Share them in the comments below. You can also check on other important stuff in our blog.



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Marketing Investments: Why Business Analytics Really Are Worth The Time And Money [GUEST POST]

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Marketing Investments: Why Business Analytics Really Are Worth The Time And Money

Mastering business analytics (BA) and using that information to your advantage could take your company to the next level. Before you make your first dollar, it is vital that you have access to pertinent and up-to-date information that will help you make the key decisions that affect your business for many years to come. Here is a closer look at why you might want to collect this type of data and how you can use it to change the direction of your company.

Understanding Business Analytics

Even though business analytics and business intelligence are often used interchangeably, there are a few differences to remain aware of. Business information should be seen as the real-time data that allows a business owner and their management team to maximize the efficiency of a company.

Business analytics, on the other hand, can be used to explore long-term trends and information from dozens of sources to alter the course of a company. This type of data will affect many different tools and processes such as predictive modeling.

Related: Why Cleaner Marketing Data is Essential for IT

How Is This Information Collected?

Collecting and analyzing such a large volume of data is no easy task. That is why so many business owners turn to professionals who have the proper education and training. These specialists must use a variety of tools ranging from old surveys to advanced big data programs in order to understand past trends. They can then turn that data into analytic models that will impact the direction of the company in the coming months.

Related: Is Bad Data Hitting You Hard? Here’s How to Roll with the Punches

The Benefits Of Business Analytics

The single biggest benefit of collecting and using this data is the ability to base your decisions on relevant and truthful information. Instead of making guesses based on potentially false information, you will have a much better perspective of the state of the market, future buying trends, and countless other variables that business owners must keep in mind at all times. There are many different business marketing trends that your company could choose to implement, and with the information gathered from business analytics, you will be able to make more informed decisions.

Related: Using Social Signals to Spot Sales-Ready Leads

Creating A More Agile Company

It is all too easy for employees and employers to fall into the same habits every year. While consistency might help you for a short period of time, you also need to be as agile as possible when you run into any roadblocks. With business analytics, you won’t need to worry about your team leaders making impulsive decisions that cost your company huge sums of money. Instead, they can use that data to make informed decisions that will guide your company into the future.


Business owners should always be looking for new ways to move past the competition, and that includes using big data to inform their decisions. Having the ability to quickly collect and analyze this information could help you avoid the mistakes that have driven so many companies into the ground.


Author Bio:

Emma is a freelance writer currently living in Boston, MA. She writes most often on education and business. Click here to learn more about business analytics. To see more from Emma, say hi on Twitter 




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