How to Make Millennial Friendly Blog Posts

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How to Make Millennial-Friendly Blog Posts

Being the so-called spiritual successors to Generation X, millennials have the same need for self-expression. Technology makes all the difference. While Generation X saw the advent of the digital age, the Millennial Generation is defined by it. Mobile phones and social media networking are the elements that pull millennials together in a global web of shared knowledge and experiences.

Nearly half (44%) of millennials are willing to promote products or services through social media in exchange for rewards. –Aimia

Consequently, technology also defines how millennials engage and consume information. And this is something that entrepreneurs need to focus on. Blogs are still the platform of choice to reach out to millennials and it pays to make sure that your message gets across as effectively as possible.

Here are some ways you can make sure your blog posts gets read from start to end.

#1: Specify your audience

Millennials are defined as an age group born between the 90’s and early 2000s’s. However, this group is further stratified into various interests. Depending on your target market, you need to zero in on audiences that can react positively to what you want to post. If you are an enterprise that sells film-making equipment, you can create blog posts that cater to aspiring directors in the independent scene.

Related: The Five Elements of Quality Content (According to an End-user)


84% of millennials report that user generated content on company websites at least somewhat influences what they buy.– Bazaarvoice


#2: Go short and simple

Young people nowadays want information like they want their coffee: instant. We can all say that long-form content has lost its appeal, and this is because there are new attitudes to how people read information. With the case of millennials, your articles should be kept short but not straying far from what you want to impart to them. One way to do this is to provide top ten lists or simply write your articles within a 300 to 500 word range.

Related: Future Trends in the Hospitality Industry: Millennials and Social Media Rule

#3: Go visual

Creativity is a big deal in today’s generation. What with the availability of artistic platforms such as BeHance, Pinterest and Instagram, millennials are exposed to new aesthetic horizons every day. Visual elements such as GIFs and image macros should be added to your blogposts to make them more appealing to readers. Here are the 3 Best Practices to Fine-Tune Your Next Content for Visual Learners.

#4: Give a positive message

Optimism is what drives millennials to enjoying the good life. Seeing that there is more to life than just lazing around in an office cubicle, they always have this sense of adventure leading them to try out new things. Your brand should always aim at this sensibility. You can start by crafting your brand using a positive tone. Show millennials that they can enjoy a good time by presenting to them glimpses of it in your blog.

Related: How B2B Marketers Craft an Industry Related Content

#5: Be relevant

popsugar.com

via popsugar.com

Lastly, millennials are well-connected in that they basically know about the things that are happening around them. Social media provided them a platform with which they can stay up-to-date and form opinions about pressing issues across a variety of topics. And this is something your brand should be doing: Know what they are talking about and make your content relevant as much as it is relatable.

Related: You Can’t Hit Two Birds with One Stone: Creating Content for Demand Gen & Lead Gen

 

Did we miss out on some important tips? What else are essential to have millennials engage your blog? Tell us in the comment section below.

 

 

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Facebook Marketing Hacks for your B2B Products and Services

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Facebook Marketing Hacks for your B2B Products and Services

Just when you think Facebook is only for rage-posting and telling the world about how cats are awkward, there is actually more to it than meets the eye.

For entrepreneurs, especially those engaged in selling B2B solutions, Facebook is one powerful platform that should (no, must!) have a special place in their marketing.

To start with, CMOs of major global brands manage Facebook accounts for professional purposes, one of which is to search for effective products and services. This gives you an idea just how important it is to focus on Facebook as a major driver of B2B leads and eventually revenue.

But just like any other tool, Facebook is one that needs to be mastered. Luckily, we have just the right advice to maximize your lead generation using Facebook.

Turn to video

Facebook has come a long way from being just an on-campus social networking site. Now, it has several features B2B marketers can take advantage for their content marketing. For instance, the new video service allows users to access a playlist just by watching a single video. The only thing you need to do is make videos that are relevant to your brand. Short tutorials are a good start.

Here’s one we got where we I share some tips on How to Make Emails your Impossible to Ignore [Video]

Email Marketing Series: How to Make Emails Impossible to Ignore [VIDEO]

Watch this 4-part video on Email Marketing!

 


To help you, here’s our video starte guide: The Three S’s for Creating Viral Video Content


Keep it short and “human”

When it comes to tech products, a lot of people including CMOs would expect to cut out all the geeky parts and come down to the main point. It is also true for other products and services as well. People nowadays do not have the luxury of time to dig up what you are trying to say from a litter box of technical jargon.

To truly connect with your Facebook audience, you need keep your posts conversational and human. And that simply means using industry words sparingly and centering the message on the result that people want.

Related: Ditch that Pitch: The Case Against Selling to First-Time Prospects

Language and Location Tagging

Is your social media lead generation not getting the B2B leads it needs? One way to fix that is to target your messages based on language and location, and Facebook has one nifty tool that enables you to do just that. All you have to do is to allow Targeting and Privacy for Posts. This allows you to effectively push your messages to the proper audience by simply choosing the location and language of your ideal audience.

Related: 5 Methods that Will Help Increase Conversion Rates Using Social Media

Make regular content daily

One surefire way to increase traffic using social media marketing is give something your audience would expect from you on a regular basis. Be it a photo of the day or a short video review, basically anything you post following a schedule is an effective way to draw in interested prospects.

Related: Influencer Interview Series: Mike Allton Wears The Social Media Hat

Engage through tagging

Build your brand by tagging industry partners, companies and influencers to your Facebook posts. Not only does it give your products and services an added boost in appeal, it also gives your audience some new content to feast on.

Related: 5 Reasons Why Prospects Aren’t Responding To Your Social Media Posts

 

 

 

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B2B Lead Generation Process - Callbox

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How Marketing Automation Helps You Outgrow Your Competitors

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B2B enterprises are focused mainly on one thing: Increase the amount of B2B leads they can generate. But more important than that, they want to make sure these leads can translate to actual sales.

This explains why B2B companies across various industries are hard-pressed to find ways to increase their marketing gains. While some companies struggle with content-focused marketing campaigns, many are drawn towards data-driven marketing through marketing automation.

Marketing automation is a new concept. Though complex it may be even for larger enterprises in the tech business, there is no doubting the long-term benefits it entails.

If you belong to a highly contested industry, look no further than marketing automation to streamline how you manage your audience engagement. Let us convince you further by offering these top reasons to go automated.

#1: Efficient lead nurturing

Implementing a system to oversee the journey of B2B leads through the sales cycle can be daunting. But give it a great deal of effort and you might get better accuracy at knowing what your prospects want. This allows you to craft better messages that can bring conversions to the table.

Here are some pointers you could look into:

 

#2: Shortened sales cycle

t2

Another crucial issue B2B marketers are wary about is how to shrink the distance between a lead and an actual purchase. Luckily, marketing software designed for this end are available.

These help by allowing you to score your leads better so you can have a better view of what they want to hear from you.

Aside from that, marketing automation also provides better responses to qualified leads, ensuring that the sales funnel can only be filled by prospects who may set an appointment with a sales rep in no time. Know the 4W’s and 1H of a Qualified Lead!

 


 Find out: The Hidden Gems of the Web: Where Can You Get a Good B2B Lead List?


#3: Accurate and cost-saving marketingt3

Did we mention the ability to seek out qualified leads? Well, marketing automation also provides B2B vendors power over how much they spend in their marketing campaigns by doing just that: focusing on high-potential leads.

No longer can you waste precious resources (think time and money) on leads with minimal interest in your product. Find out The Remedy for Unqualified Leads.

 

#4: Assured sales closes

Another advantage when considering the implementation of marketing software is the high chances of closing deals. While lead generation ensures the sales funnel does not go hungry, it is still a crucial matter to ensure that leads will end up making a purchase. Automated marketing does this so well because of the data-driven approach it uses in qualifying good leads.

Related: Increase New Business Inquiries this 2017 in 5 Easy Ways

#5: Increased revenues

We can say that marketing automation allows you to make better campaigns. But do not take our word for it.

EMarketer.com noted that companies automating their marketing campaigns are more likely to increase their revenues on account of the advantages it entails. Read more marketing automation statistics.. 

 

Here’s a better proof that marketing automation ventures pay off, sharing you our own Client’s success stories:

If you seek to stand out from the competition, it pays to get updated. And you may need all the help you can get from a marketing automation package affording you full control in your B2B lead generation.

 

 

Take the Hassle out and learn more about Callbox Managed Marketing Automation

Dial +1 888.810.7464 or 310.439.5814

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3 Design Best Practices to Fine-Tune Your Next Content for Visual Learners

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3 Design Best Practices to Fine-Tune Your Next Content for Visual Learners

Most of us are hardwired to absorb ideas visually. It’s a well-known fact that about 65% of the human race (that’s nearly 2 in 3 individuals) process and retain information better through pictures than with any other format. That’s why you’re simply doing a huge chunk of your audience a massive disservice if you’re not tweaking your content to appeal to visual learners’ sensibilities.

So, how do you see to it that the next piece of content you put out is able to meet the exacting demands of people who rely on visual stimuli?

There aren’t any hard-and-fast rules to make this happen, of course. But people in lab coats have given this some careful thought, ran some tests, and came up with a pretty decent sense of what works and what doesn’t when it comes to crafting content for a predominantly visually-oriented audience. Here’s a few ideas you should definitely consider trying out.

#1: Make text speak out, not just stand out

Just because visual learners prefer pictures over words doesn’t mean you should do away with text altogether. Yes, the brain supposedly processes images 60,000 times faster than it does text, but words provide meaning and context that graphics alone simply cannot.

3 Design Best Practices to Fine-Tune Your Next Content for Visual Learners

Toms instagram post layout showing proper text-image balance

To make sure your content really delivers a richer experience for visual learners, words and pictures should balance–not outweigh–each other. We won’t go into the details here, but good design practice requires that you take things like the content goals, audience expectation, weighting of elements and delivery method into account.

Related: The Five Elements of Quality Content (According to an End-user)

#2: Mix a healthy dose of minimalism with reductionism

Let’s say you’re putting together an infographic based on a recently-released Gartner industry report. There’s obviously going to be a lot of data points that your infographic might highlight, and there can be a dizzying number of ways to present these individual bits of information graphically.

3 Design Best Practices to Fine-Tune Your Next Content for Visual Learners

Gartner infographic with both minimalist and reductionist features

A reductionist method, in this case, might involve grouping related stats together into easily-digestible pieces (such as by topic area). A minimalist approach meanwhile might focus on lessening clutter and distractions in the imagery (font choices, color schemes, whitespaces, etc.).

Related: 6 Most Important and Untold Benefits of Repurposing Old Content

In other words, reductionism breaks down complex things into simpler parts, while minimalism is concerned with having just the right amount of everything. That said, these two design philosophies clearly go hand in hand when optimizing content for the visually-inclined.


Here are the Three S’s for Creating Viral Video Content


 #3: Hone in on the details, but don’t overlook the big picture

Visual learners grasp information at varying levels of granularity–from down in the trenches all the way to the 30,000-foot view. To make your content more engaging to this audience segment, it needs to reflect both detail-oriented and big-picture thinking.

3 Design Best Practices to Fine-Tune Your Next Content for Visual Learners Webpage content that includes both aesthetic and functional design

Webpage content that includes both aesthetic and functional design

This means that, when crafting your content, you have to carefully consider specific design elements (typography, colors, filters, and shapes) as well as how these items fit together (contrast, relative sizes, proportions, symmetry, and layout) in order to capture and hold your audience’s attention.

Even the subtlest change in a single detail can lead to a very different outcome for your content as a whole. In an age of dwindling attention spans, that can make all the difference in the world.

Related: You Can’t Hit Two Birds with One Stone: Creating Content for Demand Gen & Lead Gen

The Takeaway

In the Venn diagram of your content audience, visual learners occupy almost two-thirds of the entire thing. 

You risk disappointing a large portion of your audience if you don’t consider what turns visual learners on. So, before you unleash your next content idea onto the world, be sure to plan and design your material thoroughly while keeping these three guidelines in mind.

 

Author Bio:

Ralph is a content writer at Callbox. He closely follows developments in B2B marketing and occasionally looks back on interesting business stories. He enjoys reading, playing the guitar, and spending time with his pet cat.

 

 

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Ditch that Pitch: The Case Against Selling to First-Time Prospects

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Ditch that Pitch: The Case Against Selling to First-Time Prospects

You’ve probably come across the ancient sales adage “resist the itch to pitch”, and you’ve most likely felt and gave into this irresistible urge yourself one too many times already. It turns out, there’s sound reason behind the rhyme. Sadly, though, this point gets lost on many sales and marketing folks, inevitably leading to an all-too-familiar outcome: prospects losing interest and going cold.

If someone submits a form on your site, becomes your blog subscriber, downloads your whitepaper, or happens to be a valid entry on a list, do you jump out at that potential prospect with your sales pitch right away?

Of course not. But that’s what most B2B marketers seem to be doing, and here’s why you have to set yourself apart and always start with a thorough understanding of your prospects’ situation before anything else.

#1: Putting yourself in your prospects’ shoes is bad advice

It’s going to take a long and careful process to get leads to that point where they’ll be interested in hearing about your pitch, and the first few steps will involve becoming really familiar with your prospect’s needs and pain points.

Pitching too early means that you probably haven’t done your homework thoroughly enough (and are just relying mostly on guesswork). There’s far too much nuance involved in creating a sales pitch that putting yourself in your prospects’ shoes simply won’t cut it. You have to ask questions first.

Related: The Remedy for Unqualified Leads: Nurture Them Until They’re Ready

#2: You can’t (and shouldn’t) connect the dots with just a single touch point.

It goes without saying that not all leads are created equal. Only some small portion of your new leads (about 15% by some estimates) will actually be ready to face your sales team. Clearly, this means that you’ll be putting off the vast majority of prospects that enter your pipeline by throwing your sales pitch at every new contact you come across with.

It takes two separate points to draw a line and, to paint a fuller picture of your lead, you’re going to need a series of connected touch points, with each one designed to incrementally sharpen your prospect’s profile. This will help you craft a more compelling sales pitch later on and help you decide whether a prospect is qualified enough to hear it.

Check this out:  Multi-Channel Approach & Marketing Automation: Partner for 33% Sales Increase in Sydney IP Services

#3: Taking time to qualify early speeds things up later.

The quality of the leads you work with at the early stages of the sales process is an important factor in determining how long it’s going to take leads to become buyers.

Assess your lead: Is hot, warm or cold? Find out here..

If you’re able to slow things down and thoroughly identify prospects that really have an urgent need, then the time-to-decision is going to be much shorter. Also, by taking this approach, you’re able to reduce the time spent on prospects who’ll never become your customers. This helps you put resources where and when they’re needed the most.

In other words, rushing things and pitching to new prospects right away will actually make the sales process longer than it should be.

Related: CHAMP Methodology: Spot on Sales-Ready Leads with These Questions

#4: Pain doesn’t always equal an urgent need.

Your target buyer’s pain points can be your most important resource–that is, if you can figure them out and have the solution they really need. But sometimes, pain points don’t often make up an urgent need. Urgent needs are what turn your prospects into buyers, so you have to gauge whether the issue your leads face is severe enough to require an urgent solution.

Once again, this means that you have to set your sales pitch aside and focus on knowing what your prospect is really going through. You need to ask probing questions that uncover specific issues in front of your leads and find out whether these make up a real business need or not.

There’s always a right time for delivering your sales pitch, and the early stage of the sales process (when you still have very little idea about your prospect’s situation) is clearly not when this should happen. That’s the time for asking questions, diagnosing pain points, and matching your solution with your prospects’ needs.

Proceed if and only if all these have been checked off. Otherwise, just ditch that pitch.

 

Author Bio:

Ralph is a content writer at Callbox. He closely follows developments in B2B marketing and occasionally looks back on interesting business stories. He enjoys reading, playing the guitar, and spending time with his pet cat.

 

 

Learn more Sales and Telemarketing tips at The Savvy Marketer’s Blog

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5 Methods that Will Help Increase Conversion Rates Using Social Media [GUEST POST]

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5 Methods that Will Help Increase Conversion Rates Using Social Media [GUEST POST]

Most SEO experts focus on ranking but that is never enough. The reason why you want to rank high is so that you can get more traffic that turns into paying customers. However, this is not possible if your website does not convert. For you to make money, the visitors who get on your website must be compelled to do business with you. Ranking high on search engines is not enough. There are a number of things you can do with social media to increase conversion.

#1: Use the medium for social proof

The decisions of most shoppers today are influenced mainly by what other people are saying. This means that if there are too many negative reviews surrounding a product, most people will not want to purchase it. In Minneapolis, you can leverage the power of the social network to increase conversion. There is a good chance your happy customers are leaving positive mentions and comments on your social pages.  You need to feature some of these positive comments on your website.

This is important, especially considering the fact that 71% of consumers are more likely to purchase something based on the referrals they get from social media.

Related: 5 Reasons Why Prospects Aren’t Responding To Your Social Media Posts

#2: Use it to create customer-generated content

Most people know that they can’t always trust the information they find online. This is because most of the content is meant for advertisement purposes. Creating user-generated content will increase your chances of convincing customers to do business with you. Most of the big brands, including Coca Cola, are using this strategy to win the hearts of consumers.

You engage the crowd by launching competitions or asking for their opinions on something. You can then use their contributions to create user-generated content. Do not imitate these business branding failures.

Related: 3 Best Practices to Fine-Tune Your Next Content for Visual Learners

#3: Make use of social logins

The reason why most people never sign up with you is because of the tedious process of completing the signup forms. A survey by Blue Research found that 54% of users would rather leave a website and go to another one than spend time filling registration forms. The good thing is that you can now allow consumers to sign up using their social media details. All they need to do is to login into their social media page and they are done with the signup.

Social Influencers The powers that be

Follow these Social Media Influencers!

#4: Find the most converting demographics

It is good to know which strategy is working and which demographics are more interested in your products and services. Social media will help you do exactly that. You can create different audiences on Facebook and preset them with relevant offers. This will enable you to know which audience shows the most interest. This can help you refine your marketing strategy.

Related: How to Reach C-Level Decision Makers and Boost B2B Sales

#5: Make your content go viral

The more people see your content, the more traffic you will get and the more conversions you will enjoy. Create content that is shareable and invest in good visuals.

Related: Stick to these Three S’s for Creating Viral Video Content

There are so many ways that social media can be used to boost conversion. You just need to keep an eye out on what other marketers are doing. Being persistent and consistent is also important.

 

Author Bio

Derek Iwasiuk run’s national digital search engine optimization firm headquarted in Minneapolis. Also spends a lot of his free time educating the minds of thousands of young SEO’s and top agencies. He advises his clients to engage the crowd as that is the key to more conversion. You can also follow him on twitter @Diwasiuk

 

 

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Digital & Paper: How Content Marketing Affects Consumers [GUEST POST]

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In today’s world, more and more business owners are realizing the role that content marketing can play in helping them win new business. If you’re trying to learn more about how content marketing works, this is the article for you. Below you’ll find information regarding how common forms of digital and paper content marketing can affect your consumers:

#1: Blog Posts

One form of online content marketing that is incredibly effective is blog posts. As many advertising experts know, this form of marketing involves developing highly original, information-rich blog posts that help you connect with your target audience in a personal, more interactive manner. One of the most effective forms of blog posts is the Q & A style. This format involves you requesting your audience to ask specific questions regarding your brand. You then post their questions with answers in your post.

In addition to being incredibly interactive and therefore effective in optimizing the relationship-building process, blog posts are important because they can be shared. By placing Share Buttons on the web pages where your blog posts appear, you can forward your content to people on social channels like Twitter, Google+, Facebook, and more. When your content is forwarded this way, you’ll be able to reach more people and thereby increase your sales.

Related: The Five Elements of Quality Content (According to an End-user)

 

#2: Social Media Optimization

Social media optimization can be one of the most effective content marketing strategies you ever use. By producing content in the form of things like tweets or aesthetically appealing images, you can draw attention to your brand in an organic, immediate way that gets online audiences buzzing about your brand. There are a wide range of social media channels you can share content through. Some of them include:

  • Twitter
  • Facebook
  • Pinterest
  • LinkedIn
  • Instagram

There are multiple content marketing strategies you can use to make your brand more visible on these platforms. As noted in Social Media Examiner, one strategy you could use is a Twitter poll. These polls are a great way for you to post a question regarding your brand and then allow your target audience to respond.

Related: 5 Reasons Why Prospects Aren’t Responding To Your Social Media Posts

 

In addition to making your brand more visible, the polls function as a type of research through which you can gain more information about things like which products your target audience finds most cost-effective.


Latest on Content Marketing: 3 Best Practices to Fine-Tune Your Next Content for Visual Learners


#3: Poster Ads

Coleman Sleeping Bag Ads

Coleman Sleeping Bag Ads

One type of content marketing that can draw your consumers to your brand is the use of a poster ad. What’s great about poster ads is that they can be placed in a wide range of public settings, including schools, bus stops, laundromats, and any other arena that you know your target market will frequent regularly. The benefit of posters is that when you hang them, they’ll be visible to prospective customers for as long as they are up.

On the other hand, a print ad is typically trashed once the prospective consumer reads the newspaper or magazine. Another great benefit of the poster is that when you choose a high traffic display region, the audience may pass the ad repeatedly. This ongoing exposure can increase the likelihood of conversion.

Related: Stick to these Three S’s for Creating Viral Video Content

#4: Flyers

Photo Credit: Mcdonald

Another form of content marketing that can affect the way consumers view your brand is flyers. This traditional form of marketing can be incredibly effective because it impacts your audience in a visual manner. An aesthetically innovative or visually appealing image can catch your audience’s attention and get them interested in your product or service line. Flyers can also play an integral role in the brand recognition process which involves making your target audience increasingly familiar with your product or service line by ensuring that they see your company’s logo constantly.

Flyers are really simple for businesses to get a hold of as they just have to be made through a flyer maker app. Then, they are ready to be put in the waiting room of an office or be handed out at community events for potential customers to access.

If you’re serious about making your business as successful as possible, it’s important to tap into the power of content marketing. Use the information and advice found above to ensure that your online and offline advertising endeavors result in an excellent return on investment!

 

Author Bio:

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.

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Break the Habit, Use Lead Generation Fad for Medical Businesses

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Break the Habit, Use Lead Generation Fad for Medical Businesses

How’s your medical business going? Getting more clients or having problems with sales numbers?

When it comes to successful promotion of medical products and services, old marketing techniques are still a thing that you should not overlook. For instance, email marketing has always been an excellent way in pursuing potential customers in your market. However, with the fast-changing needs of consumers across the globe especially in the healthcare industry, using new lead generation fads can help you keep up with the current market demands.

Related: Top Healthcare Marketing Trends to Expect in 2017

Even before the onset of up-to-date technologies, traditional lead-generating techniques have been used by telemarketers to score profitable markets, make arrangements with qualified targets, and generate quality healthcare leads. So whether you are using old marketing approach like publicity, affiliate marketing, opt-in email blasts, SEO, paid search, fax, trade publications, and direct mail, upgrading your methods is the way to successfully penetrate your modern market. After all, it’s all about the customers, right?

Latest Fads to Consider Today in the Healthcare Industry

But why stick to old techniques when you can break the habit and enjoy innovative lead generation approach? Here’s the thing, I’ve read a lot of medical-related posts on the internet today and it’s interesting to know that there are new fads in the medical industry to learn from. What are they? Here are some of the best healthcare marketing trends to consider this 2017:

#1: Integrated systems

Due to changes made in the rules under the Affordable Care Act of 2010, healthcare institutions are now spending money in medical practices to successfully form integrated systems that can coordinate care between hospitals, doctors, and other delivery systems in the medical field. In other words, physicians are becoming employees in hospitals with 20% increase in 2014.

Related: The Advantages of Medical Tourism: Why Aren’t You Hopping on a Plane Yet?

#2: Informative content

Did you know that healthcare consumers today are becoming keen researchers? They don’t just rely on what the physician tells them. In fact, before a patient go to the doctor, they’ve already researched about the symptoms and possible treatments they can use.

Studies show that 72% of today’s internet users are looking for medical information online.

 

#3: Major players in the medical field

Marketers currently target payers and consumers who are actually the major players in the healthcare industry. In fact, they are the primary market when it comes to promoting medical products or services. Hence, doctor decision-making gradually shrinks just like decision making moves to medical consumers and payers. And the fad is that medical marketers increasingly targets payers and consumers.

Related: Lead Generation: The Main Road to Success in the B2B Healthcare Industry

#4: Digital channels surpasses old marketing

Understanding the profile of your target audience is important, this helps align your marketing strategies with the current needs of the market. However, when promoting on digital platforms, remember that people aging between 30 and 50 don’t have social media accounts. Instead, you can target those 20 to 30 years old because they are guaranteed to have profiles on LinkedIn, Facebook, Twitter, Google+, and other channels.

Related: Why Healthcare Companies should Outsource their Lead Generation Processes

These fads combined with multi-channel marketing remain a great way to reach your target audience like C-Level decision makers wherever they are. You can integrate email, social media, voice, mobile, and web marketing to meet standards. But don’t forget to track your success in order to keep updated with how you can improve your sales marketing approach in the long run.

 

 

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The Crucial Benefit of Telemarketing in the Field of Healthcare

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Forget About Marketing, Focus on Improving Software Solution

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Forget About Marketing, Focus on Improving Software Solution

Are you a smart,safe driver? Becoming one may impose numerous prerequisites like knowing how to park with precision, proper seating position, checking mirrors for blind spots, being awake and alert throughout the trip, maintaining allowable speed, merging in traffic and handling tough driving conditions. All these would help you cope traffic hassles and reach your destination safe and unharmed. But sometimes roads are tough and you may need to slow down, pull over or swerve.

Marketing is akin to driving. IT and software companies conjure in-house marketing strategies and tools which they believe drive best results; and as their name suggest, have the technological capabilities to create and innovate strategies that would help them:

  • connect them with clients online via professional and social networking sites, and
  • answer client’s queries anytime, 24/7.

 

The 5 to 5 Calling Rule for Inbound Leads (That Generated Over 40% Increase in Sales)

Learn from this 5 to 5 Calling Rule for Inbound Leads (That Generated Over 40% Increase in Sales)

 

But sometimes IT and Software  as well as other business types, may tend to recklessly spend on innovation, believing that this would speed up revenues; however product quality is sacrificed.

 

“The most innovative companies are not necessarily the biggest spenders, but the ability to build the right innovation capabilities to connect with their overall business strategy and other critical capabilities.” says Booz & Company

 

So before you start driving, consider the following ‘table-stakes’ from Forbes:

  • Actively engage with customers to validate concepts and to gauge market potential and risks, and leveraging on current platforms to create new ones during development stage. Here’s a Fresher Way of Reaching IT Decision Makers.
  • Work with pilot users to roll out products properly, and coordinate with the entire team for a stellar launch during commercialization

But no matter how carefully you drive, humps and bumps may come up on the road and in-house efforts and tools may not be enough to cope. When this happens, swerve on additional or even optional innovations like Outsourcing.


Assess the success of your marketing campaigns? Read 4 Signs That You Badly Need a Lead Generation Team


The decision to outsource a business strategy doesn’t come easy as dropping by a store and grabbing a bottle of soda to quench your thirst, but must be rooted from a conclusion that: current in-house strategies may not be the best for the moment and new ideas are needed to achieve best results.

Before you drive further, Pull over and ponder on The Benefits of Outsourcing:

  • Cost Advantages. You will get rid of overhead expenses and labor costs and just spend on the period when the campaign runs.
  • Increase work efficiency. Your outsourced company will take care of piling up the leads and you can focus  on core areas of the business
  • Reduce risk. Every business investment carries an amount of risk like market competition and financial conditions, but outsourcing providers assume and manage this for you.

Related: Diversify or Die? Here’s How to Thrive in Newer Markets

Moreso, outsourcing providers fuel your business by:

  • Acquiring  new customers and nurturing unqualified leads for your business while  leveraging on leading-edge prospecting processes and technologies.
  • Creating a connection between you and your customers through all available media like web, mobile, email and social that will build a strong business relationship. Here’s How to reach C-Level Decision Makers. Check this out!
  • Innovating strategies in addressing not just customer queries but their specific needs in ways in which your full business potentials are unleashed.

Remember this when driving success for IT and Software businesses: load the “table-stakes” and gas up with liters of outsourcing benefits to ditch distraction and to keep yourself focused on the road and where you’re heading.

Bon voyage!

 

 

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How Amazon Sets the Standard for Customer Service Calls [GUEST POST]

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How Amazon Sets the Standard for Customer Service Calls

It is widely recognized that a negative customer experience, when handled properly, can result in increased loyalty. However, an improperly handled one can result in a poor review. Companies may often disregard customer complaints due to a complacency with new business, but fail to consider that much of that ‘new business’ is in-fact generated from reviews and referrals the loyal customers provide.

Amazon realizes these facts and is why it invests so heavily in providing an outstanding customer experience and really setting the standard for any company that values business.

#1: It makes returns incredibly easy

A strategy employed by many companies is to make opting-out or returning a complicated process. However, Amazon realizes that the most persistent angry customers are the ones you do not want to upset. If they will go to the extent to maneuver the maze of requirements to receive a refund/return, what is a few extra steps to write a negative review? The lost business from a poor reputation, even a single bad review, is certainly not worth the lost revenue – at least as suggested by Amazon’s return policy.

Related: The Callbox Guide in Handling Bad Reviews

#2: It avoids the automated attendant masquerade

Many consumer facing companies, especially those with high call volumes, often attempt to segment callers into a self-help portal or direct them to specialized representatives. If you have ever had to call the US Postal service or BMV, you quickly realize that even pressing the ubiquitous zero a half-dozen times will not get you speaking to a representative, which is infuriating. These companies can usually manage customers in this fashion because, usually because they’re protected by billions in infrastructure – so good luck going to the next one. Amazon gets customers connected right away with a customer service representative who may speak with them with minimal automated guidance.

Related: Re-activate the Interest of Lapsed Customers to your Company

#3: It’s representatives are trained to manage angry customers – and stress

If you scour Yelp! or any other review website, you are likely to find at least one reviewer complaining about being ‘hung up on’ by the company. This generally means one of two things, the company cannot hire and train their representatives to maintain self-control – or they have a policy that allows them to ‘excuse themselves’ of angry customers. Either way, this is not tolerated by Amazon, who instead hires staff already capable of managing their stress and trains them to resolve complaints in a professional manner. Hanging up on a customer, is the brick & mortar equivalent, of escorting someone out of your building with security – which would possibly make the evening news.

Related: Be a SMART Marketer, Know the Best Time to Call your Prospects

#4: It doesn’t allow itself to be ‘taken advantage of’

What happens when you have a lenient return policy and comply to every consumer demand? They begin to find exploits and then share them with friends, or possibly the entire Internet. Eventually, you cannot sustain the policy anymore because people deliberately attempt to place deceptive or fraudulent claims. This happened to Amazon when the company Beta tested a policy that allowed customers to keep their money and items. The policy has since shifted, as with a brief Google search, one can easily find articles about how to ‘get free items on Amazon’ or similar tutorials.

Related: The Perfect Response to “We Are Currently Working With Your Competitor”

#5: It makes calling the company very easy.

Many websites have a hidden process for contacting the company. A person may click the ‘contact us’ button to only find a form an mailing address. It is likely that person does not even have mailing stamps in the home, some Gen Y consumers may not even be capable of addressing a letter. So, they go into the privacy policy page, do a Google search, and scour your site map looking for the phone number that Amazon has conveniently placed in many areas of its website and is accessible with a quick Google search – removing the distance between the consumer and company.

What does this mean for your company?

According to Chase Hughes, a founder of Pro Business Plans, companies should consider not only the value of a lost customer and referrals, but the potential damages associated with a negative review.

However, also be aware that if companies put themselves in a position to be abused, they most likely will be. The best way your company can learn how and train staff to properly increase customer loyalty and mitigate negative reviews is by observing the standard for excellence that Amazon has set for the rest of us.

 

Author Bio:

Chase HugherChase Hughes has six years of experience working in the consulting sector and three years in the private equity sector for large multi-nationals and emerging startups. He is the founding partner of a service that writes business plans for debt and equity capital for startups.

 

 

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How are digital strategies evolving with the integration of new technologies into the marketing world? [GUEST POST]

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How are digital strategies evolving with the integration of new technologies into the marketing world? [GUEST POST]

Digital economy is growing at a rate 10 times faster than the traditional job opportunities. Almost 50% of all businesses and industries do not have a worked out digital strategy and this creates a massive opportunity for the digital market-savvy to secure lucrative jobs.

As far as 2016 was concerned, almost 900,000 new digital marketing jobs emerged due to the lack of trained individuals who could tackle the digitization of the country’s market and economy. Standing in the dawn of 2017, if you are one of a few thousand individuals who are currently aspiring a career in digital marketing then you should consider the following tips.

Always stay one step ahead of your competitors

To stay on top of industry updates and latest news you need to follow all late digital marketing sites and people. Google has changed its algorithm about 500-600 times in the last 2 years and if you do not keep a lookout you will soon be under a huge pile of changes you have no idea how to tackle. Start with Moz, PPC Hero, Search Engine Land, Hubspot, SEO Gadget and Social Media Today for the latest news on social media updates and algorithm changes.

Related: Captain America: Civil War and Marketing Competition are More Similar than You Thought

Revolutionize content

Content is an integral part of digital marketing. Your customers will judge you to a great extent based on the quality of your content. However, thanks to drastically shortening of attention spans you need to entice your readers and followers within 2 seconds or you will lose out on website traffic. Digital signage has ushered in a revolution in content that allows the transition of the digital barrier into the physical world. This is more popularly being referred to as “Digical” (digital + physical), that is being used in dominos, Macy’s, Wal-Mart and Barnes & Noble’s.

Related: You Can’t Hit Two Birds with One Stone: Creating Content for Demand Gen & Lead Gen

Define your network

Start small on social media networks like Facebook, twitter and Instagram by following your target audience, current customers and potential consumers. To increase your reach start following social media influencers who can share your post with millions with one small click.

Attend all kinds of “social meets”, webinars, and conferences and share the news to build and nurture valuable relationships online.

Related: SOCIAL INFLUENCERS: The Powers-That-Be

Build your own brand

To make sure that your followers recognize you as a digital marketing expert, make sure you start defining your online presence quite early. This is called personal brand building and you can begin this process by optimizing your personal website, business website, LinkedIn profile and other social media profiles.

Related: How NOT to Market your Product: 9 of the Worst Branding Failures

Push personal projects

It is difficult to get noticed on the first leg of your journey. To make your online presence more visible you can definitely try publishing your personal projects on social media. These can be projects on SEO, PPC, content marketing and other nuances of digital marketing that occupied your early days as a digital marketer.

Related: Latest SEO Trends – A preview of how SEO changes in 2017

Being a digital marketer may sound easy, but always staying on top of your game can become really tiring without the right guidance. The advent of digital marketing, LED touchscreens and mobile device optimization has made digital marketing a lot challenging that it used to be.

 

Author Bio: Charlie Brown is an innovator, thinker and author who have written several blogs and columns on digital marketing. Off late he has been writing extensively on the effects of digital signage on the evolving world of social marketing and digital strategies.

 

 

Learn more sales and marketing tips on The Savvy Marketer’s Blog

Using Marketing Automation for Business What’s The Catch [VIDEO]

 

 

Be a SMART Marketer, Know the Best Time to Call your Prospects

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Be a SMART Marketer, Know the Best Time to Call your Prospects

When is the best time to post on social media?  Maybe between 7 to 9 in the morning before classes and office hours start, 5 pm till late evening, weekends, or just anytime a thought or a moment that deserves a click comes up; regardless of who likes, reacts or shares the post.

In business, you couldn’t care less on your social media posts. According to  The Social Media Hat there are optimum post times for businesses to catch the majority of followers when they are most active. 

Worst Time:

  • Facebook: 8pm – 8am
  • Twitter: 8pm – 9am
  • Google+: 6am – 8am
  • Pinterest: 5pm – 7pm

Best Time:

  • Facebook: 1pm – 4pm
  • Twitter: 1pm – 3pm
  • Google+: 9am – 11am
  • Pinterest: 2pm – 4pm, 8pm – 1am

The social media posting data was probed not solely for users to maximize the peak exposure period but to enable them to reach target followers at a time when they are most active and ready to respond. 

The same tactic works well for marketers in analyzing the best time to call prospects.

We’ve learned so many telemarketing lessons and strategies in the past like to call prospects during Wednesdays and Thursdays between 8-9am and 4-6pm and promptly calling inbound leads within 5 minutes of receipt, but getting hold of a prospects in a phone call at his best time is a prevailing challenge for most telemarketers up to now.

The truth is, these proposed calling time frames may have been proven effective in the previous years, but may now hardly withstand the challenge brought about by the rapid evolution of the digital age that has affected and continue to affect the way people do business.

Related: Inbound and Outbound Strategies is a Match Made in Marketing Heaven

Today, decision makers move and think fast, are aggressive, interactive and adeptly practice technology-based sales scheme from start to finish. This should be a compelling reason for telemarketers to become smarter in analyzing the best time to catch prospects when they are most ready to answer a business call and at the same time, utilize all available tools and resources that would ease the call flow while mitigating call failures like missed appointments, No Answer, several follow-ups and busy signals, SMART Calling is one of the proven tactics.

Here’s a quick walk-through of SMART Calling

SMART Calling is a technology process that is capable of prioritizing sales calls based on a set of rules that can be configured to optimize prospect reachability. Using a weight-based system of different events, filters, KPIs and lead scores, SMART Calling scores target prospects on the  list based on a combination of factors, including:

  • Lead score
  • Recency of the Last Call
  • Times of successful phone contact
  • Times of email opens
  • TImes of email replies
  • Times of website visits

Note that Lead scores are an indication of your prospect’s sales-readiness based on demographic and behavioral scores and an integral part of the prospecting process that will give insight of WHO to pursue first – a process that would hone agents to become SMART marketers. 

Read more: SMART Calling: What’s the Edge?

What difference can a SMART Marketer make?

The SMART Calling process will remain just a process unless efficiently utilized and proven effective by telemarketers, but wouldn’t you agree if we say vice versa? Undeniably, the telemarketing business, just like all the others have become much dependent on technology breakthroughs in streamlining and refining prospecting methodology.

Below are notable characteristics and skills of a SMART marketer:

A SMART Marketer knows how to reach targets who are ready to move further down the sales funnel.

The SMART Calling technique will enable the agent to prioritize calls in real-time, moving up calls to prospects with the highest SMART scores, giving a higher probability of speaking with the target decision maker. 

Related: Who Says Telemarketing Can’t Drive Leads Further Down the Sales Funnel?

A SMART Marketer knows when the target decision maker himself is most reachable and available to talk.

 

While Lead scores will demographically show you WHO to call, SMART Calling provides the agent the ability to demographically and behaviorally calculate not only with WHO to pursue first but also the best time WHEN to call and  HOW to best reach the target decision maker as to whether via mobile, email or social/professional network sites.

Enabling marketers to reach warm prospects at the right time with less time wasted on busy signals, voicemail or no-answers, and more time for actual talk.

Related: Keep Prospects Glued on the Phone Like Bees to Honey

A Smart Marketer knows how to run an efficient marketing campaign.

SMART Calling processes contact data and makes adjustments in real-time, improves agent productivity levels with less idle time and more talk time, and gets you in front of your target prospect at the best time – when they are most interested and willing to hear what you have to offer.

Let’s simply put it, SMART Marketers  are those who Reach the Right Person at The Right Time, just as how savvy social media posters snappily catch the most followers at a time when they are most ready to Like, Retweet or Share your posts.

 

 

 Be a SMART Marketer, Check out The Savvy Marketer’s Blog

SMART Calling

Learn more about our Smart Calling or Watch the full Video

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