Benefits of Outsourcing and How to Stop Long Working Hours [GUEST POST]

Benefits of Outsourcing and How to Stop Long Working Hours

There’s nothing more satisfying for a team that works together than when they get swamped with work. The fact that your company is prospering in a saturated market such as the one we’re dealing with today is a cause for celebration. Well – if you can find some free time during your day when you’re not working and not thinking about work.

In order to actually enjoy your success, your company should think about outsourcing. Remote employment is getting bigger and better in the world of business, and it’s never been easier to find incredibly talented people who’re geographically distant from your headquarters. Therefore, check out the advantages of outsourcing for your business and how it will help you decrease the number of work hours for your team.

Cutting Down Expenses

No matter if you’re a startup, a small company, a medium-sized business, or a titan in your field, you should always look for different ways to cut down expenses. Instead of exhausting your team to work long hours, you should direct your efforts towards saving money.

Remote employment is definitely a way to do that. By introducing outsourcing to your business, it’s not necessary for you to expend your team permanently, and you can simply create contracts which last as long as a certain project lasts.

Related: How To Improve A Lagging Inside Sales Team

Increment of Efficiency

When a team is under constant pressure, you should be aware of the fact it creates a source of stress for them. And when employees feel stressed out, it’s impossible for them to pay attention to every detail which is exactly what will decrease the quality of your services or products.

In order to boost efficiency in your company, it’s necessary to take a certain amount of work and direct it elsewhere. This will directly decrease the number of hours that your employees need to spend in the office, instead of decreasing the quality of your offer.

Discovering New Talents

Talented people bring in money – we all know this to be a fact. With outsourcing a business process, your field for discovering new talents went from the borders of your country to the entire globe. When you encounter a person who you’d like to welcome to your team permanently and expand your cooperation from one project, you can simply make a job offer and collect a new member.

Higher Customer Satisfaction

When a wave of new projects overwhelms your office, not only that your team will be exhausted after investing impossible amounts of effort to deal with it, but your customers will also suffer from it. When you’re swamped with projects, and you can’t really spend enough time with your customers, they will feel neglected. Once again, relieving a part of the workload via outsourcing will make your customers more satisfied.  

Related: How to Turn Customers into Brand Ambassadors [GUEST POST]

Affecting Local Economies

Remote employment is one of the ways in which the digital market is spreading. Thanks to this trend, people who live in countries whose IT section isn’t as developed can turn to finding work someplace else and not be burdened by their geographical location. By hiring people who are in this situation, your company will have a positive effect on different local economies.

The ways in which outsourcing can help your business are obvious – this is a powerful growth hacking method that will enable your company to grow and expand without glitches. Take your time to get to know this method, keep yourself updated on the subject, and I’m sure that, after a short period of time, you’ll wonder how it was ever possible to lead your business without outsourcing.

 

Author Bio:

Catherine Park is a professional Content Writer and a blogger with full of energy and positivism. She is expert in writing exclusive contents on business and technologies that are helpful for large enterprises, SMEs and business startups.

 

 

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Sales and Marketing Basics for the Cloud Crowd

Sales and Marketing Basics for the Cloud Crowd

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Cloud-based solutions are enjoying a wave of popularity recently,…

The Secret to Making Irresistible Offers: An IT Company’s Guide to Selling

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The challenge remains for IT companies to engage more prospects…
Answering Quora: Why should you outsource your data cleansing and enhancement services?

Answering Quora: Why should you outsource your data cleansing and enhancement services?

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Businesses today should know more than just to implement…

5 Ways Transport Companies Keep Leads from Getting Lost in Transit

5 Ways Transport Companies Keep Leads from Getting Lost in Transit

Moving leads from one stage to the next in the sales funnel sometimes resembles how transport companies deliver people and things from point A to point B. From time to time, leads, just like passengers or cargo, get lost in transit, causing delays in conversion or even adding to the pileup of missed opportunities.

Losing leads already in the pipeline means there might be leakages or gaps somewhere in your sales funnel. Left unplugged, these leaks drain revenues and drag down growth. A leaky sales funnel typically give off some tell-tale signs such as:

  • Low lead-to-close rate
  • Low opportunity-to-close rate
  • Very low sales pipeline coverage, leading to missed sales targets
  • High number of stalled opportunities
  • High number of leads not followed up

Transport companies aren’t immune from leaky sales funnels. In fact, with prevailing trends in some segments of the industry, the problem of leads getting lost in transit becomes even more serious.

Accenture reports that around 52% of logistics companies say their account-targeting plans need improvement while 37% want to better understand the customer buying process. McKinsey, on the other hand, points to a clear need for container shipping firms to shift from a cost-plus approach to one that emphasizes value.

All this indicates that purchase cycles in this industry are becoming more complicated. When customers’ buying processes lengthen and expand, there are more possible places in your funnel for prospects and leads to flow out. That’s why if you’re starting to see the signs and symptoms outlined earlier, it’s time for you to find and fix the leakage. Here are five ways to do this:

  1. Draw a clear sales funnel roadmap

Can you identify each step that a prospect has to follow before becoming a customer? You’re going to need a detailed list of every single step in your sales process—from lead capture all the way down to closing a deal.

Because sales funnels can sometimes grow complex, it helps to take this tip a bit literally. A good visualization of the process lets you pinpoint possible unwanted exit points in your pipeline later on in your analysis.

Related: The Metamorphosis of a B2B Lead

  1. Fine-tune the sales dashboard

You can’t manage what you don’t measure. So, if you want to find and fix sales funnel leakages, you have to see to it you’re looking at the right numbers. This further implies you should be tracking how each lead progresses from one stage in your funnel to the next.

Marketing automation platforms and CRMs typically provide these capabilities out-of-the-box. At the bare minimum, managing funnel leaks require reports on lead sources, conversions, rep/agent performance, and wins/losses.

Related: How to Get Quality IT Appointments Hands-Free with Marketing Automation

  1. Accelerate response times

It’s already common knowledge that the sooner you respond to leads, the more likely they’ll convert into opportunities. Timely lead response can make all the difference in the world when it comes to closing deals. So this should be one of the first tactics to try when handling sales funnel leaks.

Conversion Chance Rate by Minute Intervals

The shortest time that the inquiry is addressed, begets higher chance of converting the query to a Lead, to a Proposal, and to a Close. Read: The 5 to 5 Calling Rule for Inbound Leads (That Generated Over 40% Increase in Sales)

Measure both the time it takes for your team to respond to leads and the time required for leads to convert. Clearly, it’s (relatively) easier for you to work on improving your team’s response time than speeding up your leads’ transit time.

  1. Tackle traffic congestions

Leads don’t move down your funnel at the same speed. Some transit more slowly, while some get stuck at specific junctures along the way. These choke points can turn into leaks when left unattended.

The key to managing points of congestion in your funnel is to come up with strategies for engaging stalled prospects. These leads need a different set of touch points to get moving once again. In some instances, it’s better to segment these types of leads out separately.

Related: The Remedy for Unqualified Leads: Nurture Them Until They’re Ready

  1. Avoid unnecessary detours

If leaks persist despite your best efforts, it’s probably time to revisit your targeting and segmentation strategies. Are the marketing materials in each stage of the funnel really appropriate for what leads need? Are your entire sales funnel even aligned with your target buyer’s journey?

Keep in mind that content needs to be mapped to both buyer persona and sales funnel stage. You don’t want to give top-of-funnel leads the same level of engagement and content type that bottom-of-funnel leads receive.

How do B2B Marketers Craft an Industry Related Content

The Five Elements of Quality Content (According to an End-user)

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

The Takeaway

As more transport customers choose providers based on value rather than costs, the buying cycle and (consequently) the sales process become even more nonlinear. This increases the chances for leads to seep out of the pipeline undetected. That’s why it’s more crucial to monitor and manage leaks. Leads lost in transit drag performance down and waste business resources. So, start plugging the holes in your funnel right now.

 

 

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The Essential Checklist to Finding  a Decent Leads Database Provider

How to Select the Right Database Vendor? Criteria or Requirements
B2B businesses without a doubt face certain challenges that get in the way of their revenue goals. For sure, these businesses need to do whatever it takes to place their brand front and center and, more importantly, make sure that they are able to generate as many sales opportunities as possible.

However, not all strategies work. And we have to expect that each technique or method we apply has a certain caveat that needs to be addressed. This situation further places B2B enterprises in a dilemma that involves choosing to decide which strategies to implement. In terms of generating high-quality B2B leads, enterprises have to spend a lot of time generating their own lists of contacts to pursue. To this end, companies spend a lot of time and resources creating their own mailing lists from scratch.

While this has been very much possible for big brands that already maintain a portfolio of industry-specific business contacts, those that are still in the age of B2B infancy will have to create their own lists out of nothing. This, of course, entails a difficult and extensive process that will get neophyte startup execs scratching their heads.

But there is actually no reason for them to be all pessimistic as there are tons of lead generation services that offer the solutions these businesses need to feed their pipelines with the right leads – for an investment that’s right for the pocket, of course.

If you seek to generate a good bulk of B2B leads based on your target audience, the right way to go about it is to purchase a ready list from a database provider. B2B marketing services maintain lists of verified contacts that are ready to be engaged and nurtured. Buying these lists from them means avoiding the often complex task of list building and putting you directly into the action.

Still, for businesses that have not yet bought marketing lists before, it pays to know where to find the right provider.

When you are in the search for the right service to purchase, here are some things you need to put on your checklist.

Price

As a business owner yourself, you need to find cost-efficient solutions to certain issues that are costing you money in the first place. Just like when you are out shopping for new kicks, you need to take a gander at the price tag and see if you can negotiate a lower price.This won’t be easy actually since cheaper lists imply lower quality contacts. To be able to get the most out of your leads, of course, you have to pay a great deal, but that doesn’t mean you are not allowed to scale the price down.Ask the provider if the price can still be negotiated and see if there are any trade-offs.

Related: Answering Quora: Why should you outsource your data cleansing and enhancement services?

Quality

It’s true: price does not necessarily define the value of a product. You can buy a golden pen and not use it as the writing instrument it is meant to be. With that, you will have to get assurances that the lists do contain responsive contacts that have recently been updated.

While people will continue to assume that marketing lists contain invalid addresses 90 percent of the time, let’s face it, you still need these lists to remain competitive.

It is just a matter of selecting which service would deliver the best results. As a word of advice, do a background check of the provider before you can even consider sending an inquiry. Take a look at reviews and testimonials from current and previous clients and you will have the information you need to decide on which service to hire.

Related: Declare Your Independence from Bad Data: A 5-Step Plan

Deliverability

When buying a marketing list from a lead generation service, make sure that the contacts will actually translate to leads. To find that out, you simply look at the response rates from a particular segment of the list. Bounce-backs will obviously do you no good, so it really pays to watch your stats and see if your campaign is getting inquiries and the like. Deliverability issues mean that you are sending to invalid addresses, putting your email campaign right in the corner. Do not let this happen by asking the provider a test run of a certain group of contacts from the list before you even consider buying it.

Related: Why IT Companies Say List Buying is Bad…And Why They Can Be Wrong!

 

 

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Sales and Marketing Basics for the Cloud Crowd

Sales and Marketing Basics for the Cloud Crowd

Cloud-based solutions are enjoying a wave of popularity recently, and this is because businesses have realized its potential in terms of streamlining key activities and improving productivity. Essentially, a lot of people especially experts in the software and IT markets are forecasting greater growth for cloud-based packages. Read more IT and software statistics and trends.

This is because there have been increases in the demand for such solutions among B2B enterprises across different industries. These enterprises use cloud computing for a variety of purposes, making it inevitable for them to adopt cloud-based services. This, in turn, just shows how much of a gold mine these types of products and services are to companies that offer them.

Cloud computing will become a norm in three years’ time, mainly because enterprises feel that there is an even greater need to adopt such systems. For sure, the cloud industry will continue to experience significant growth numbers that It executives specializing in a cloud will drool over. To fill you in on what stats to look at, a Forbes article has projected growth from “$67B in 2015 to $162B in 2020 attaining a compound annual growth rate (CAGR) of 19%.” From this observation alone, companies that offer cloud-based solutions are impelled to double their efforts in terms of acquiring customers and securing a better position for their brands.

The challenge remains for companies in the SaaS arena to improve their marketing and sales campaigns. And it starts by knowing just how essential these two are in improving the bottom line and making sure to open up as many opportunities as possible in the wake of cloud computing’s popularity.

Brand visibility

Perhaps the most important reason why marketing and sales are essential to cloud-based products is the fact that these activities allow brands to better position their products for their target audiences. Considering there are tons of IT prospects out there, companies must apply the necessary strategies to get the attention of prospects that are specifically looking for SaaS products that suit their needs. Being able to cater to these needs adds to your online visibility and thus extend your reach to thousands of business executives who in need of specific cloud-based solutions.

Pro-tip:

Use your website as your main lead capturing platform. Fill it up with relevant articles and search-worthy keywords and you will be converting visitors into software leads in no time.

Related: 5 Steps to Future-Proof Your Goto Market Strategy for Cloud Services

Audience relations

That you are able to interact with your audience is one thing that makes marketing a highly significant factor in the success of a cloud-based product. Come to think, sales conversions will never take place without going one-on-one with a prospect. Marketing, in this sense, provides you an opportunity to get into the heart of a potential client and to make a perfect case on why he should consider buying your product. This is something that is called lead nurturing. It is one trick that improves audience impressions about your product, on top of getting a prospect to set a sales appointment of course.

Pro-tip:

Don’t just settle with email blasts for your lead nurturing. Support it with telemarketing and have your best sales reps handle the engagements from there.

Related: The Secret to Making Irresistible Offers: An IT Company’s Guide to Selling

The Bottomline

Lastly, marketing and sales are not that important if they weren’t actually taking part in improving the bottom line. For sure, audience engagements and brand visibility are just the icings on the top. What’s more important is that you are able to attract, nurture and convert for the sake of your revenue goals. Sales numbers will remain stagnant if you are unable to apply the necessary techniques and strategies in terms of brand-building and lead generation. And since it makes sense to converse with your prospects regularly, you have to make sure that your messages are clear enough to effect a purchase.

Pro tip:

Meet regularly with your marketing and sales teams and interpret your weekly numbers. You have to take account of organic searches, bounces and other essential metrics that will show (or at least approximate) your campaign’s efficiency. Then, use this information to develop strategies, add components that would work, and drop those that didn’t.

Related: Answering Quora: Who are the best SaaS Marketing Agencies in the US, and the UK?

Cloud computing is a highly contested market, and companies that are involved in the battle for turf will have to consider applying the best tools as well as the best expertise for making an impact – in the industry as well as the bottom line.

 

 

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Why You Should Bet Your Money on Digital Marketing (And Win)

A Crash Course on Lead Nurturing… And Why it Matters

Choosing Callbox for Sage Lead Generation Proven to be Wise Decision [CASE STUDY]

Choosing Callbox for Sage Lead Generation Proven to be Wise Decision

The rapid growth in number of IT companies and the seemingly similar products and services offered tend to cause confusion among business owners on which IT service provider would best fit to address their IT needs, and the Client was not spared from such.

The conventional “WIIFM” (what’s in it for me) would not make any difference at all, the IT expert thought. So the “what” was replaced with “why” as (why is it for me) for their campaign to make target customers understand why they should choose the Client as their IT provider instead of simply knowing what they offer. The campaign was successfully carried out with Callbox.

 

 

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Callbox Proved Therapeutic For Chiropractic Leader [CASE STUDY]

Callbox Proved Therapeutic For Chiropractic Leader

The Client may already be a leader in chiropractic care in Singapore but as the business evolved from a one-man clinic to an integrated chiropractic institution, the business apparently demanded for use of more advanced clinical tools and processes, as well as a healthier and broader clientele list.

With the bolting new businesses in SIngapore in the last five years, the chiropractic leader opted to outsource their lead generation with Callbox, their top choice from among the list of five and which they saw as the most experienced provider to expedite goals achievement.

 

 

Check out the Full List of our Client’s Success Stories

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What Makes an Outstanding Telemarketing Campaign [for All Types of Industry]

What Makes an Outstanding Telemarketing Campaign [Smart Calling Tips]

Hold on to your high hats folks, because we are about to drop major love for telemarketing.

And what better way to start off than with some juicy observations from 72Solutions.com:

  1. B2B Telemarketing is NOT annoying in B2B. Managers expect to receive sales calls, it is part of their job.
  2. Telemarketing is the most effective lead nurturing technique. Find out why
  3. Telemarketing delivers far better quality leads than social media.
  4. Relevant data can increase B2B response by 800%
  5. Tools that have human interaction, like telemarketing, build lasting relationships

We can say all we want against telemarketing. But the fact that B2B brands are using it as their main channel for generating leads and increasing sales speaks volumes about how it is going to stay in a digitally-driven world. Read more on Keep Calm and Cold Call: B2B Telemarketing is Still an Unstoppable Force

 

You are probably thinking, “Well, I should drop everything and focus more on outbound campaigns.”

 

But before you go planning on setting up a telemarketing component, you should understand that a lot has to be considered in building a truly effective conduit for generating and nurturing sales leads.

Without proper strategy and implementation, a B2B telemarketing campaign would not be able to provide the results you wanted, entailing a waste of resources on your part. Avoid going down this road by understanding the elements that will make most out of your conversations with B2B prospects.

  1. An Effective Call Script. Communication is the foundation of any telemarketing call. But the moment you say the wrong words will be the moment a prospect is turned off. This is where call scripts come in handy.

Now, businesses are deeply divided on the issue of using call scripts. Some say they reduce the “human aspect” of a telemarketing call, while others agree they are essential to keeping the conversation within the road to a sales appointment. Both parties seem to offer valid points, but why not find a middle ground?

There is truth to the issue that call scripts dehumanize conversations, but only if these scripts are designed specifically to make you sound like a robot. With that said, the best way is to create a script that includes the most relevant information you have to say (i.e. your company’s identity, its products and services) as well as some spaces in between where you can improvise and respond to questions like the bag of flesh and bone that you are. Check out our sample telemarketing scripts here

  1. The Right Tools. But what’s a conversation without having the right kind of infrastructure to support it? For sure, you need to use the best tools in order to keep your telemarketers productive in seeking out leads and open up sales opportunities.

The trend right now has always been integration. B2B companies have decided that it is best to tie up their telemarketing with scalable marketing automation systems.

Related: 6 Ways a SMART Telemarketing Platform Doubles Sales Productivity

But what can marketing automation do for the simple act of picking up the phone and talking to a decision-maker?

A LOT. And one essential thing it can do is to enable telemarketers to concentrate on leads that already indicate high exposure and interaction with your content. Marketing automation takes these interactions into account and scores each lead accordingly. You will eventually acquire a list of prospects that express high levels of interest in your products and services. What’s more, these are prospects who are now ready to accept a cold-call.

Related: How to Get Quality IT Appointments Hands-Free with Marketing Automation

  1. A quality list. “Okay, effective call script… check! Marketing automation… check! I think I am ready to start a telemarketing campaign!” Well, not just yet. You still need to build a database of  names to help you seek out sales opportunities.

Related: For List Buyers: Fantastic Leads Databases and Where to Find Them

But list-building has always been a critical issue among B2B enterprises. In most cases, they have to do it from scratch, which obviously takes a whole lot of time. They can always purchase lists from third-party marketing service providers, but there is no guaranteeing that such lists contain profile-consistent prospects.

But one thing is certain: List-building should always be about quality. And whether you are building your database yourself, or acquiring one from a marketing firm, you still need to make sure that the names and addresses contained in it are responsive. Stop chasing invalid email addresses. Or else you get to see your campaign suffer.

 

Get our FREE sample telemarketing scripts for All Industry types. This includes scripts for appointment setting, event telemarketing, and data profiling:

 

 

A WINNING SCRIPT and S.M.A.R.T Calling strategy is surely the BEST combo!

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6 Ways a SMART Telemarketing Platform Doubles Sales Productivity
Going Beyond the 500 Mark: How to Integrate Telemarketing with Other Channels to Gain Massive ROI

The Secret to Making Irresistible Offers: An IT Company’s Guide to Selling

The Secret to Making Irresistible Offers: An IT Company’s Guide to Selling

The challenge remains for IT companies to engage more prospects and increase their sales margins. But in a highly versatile and dynamic market, the challenge turns out to be more daunting than it initially seemed.

For some reason, this has been the result of increased competition, particularly in the web security and software development sectors. As more and more players enter, the market will continue to rise as businesses continue to seek for better IT solutions.

As Statista shows in this well-researched report, the industry enjoyed consistent gains from 2002 to 2016. We can only expect revenue to skyrocket even higher as new trends in software and innovations in hardware are being sought. 

Read more marketing trends for IT and software industry

For IT companies, this sounds like good news. But everything has a trade-off. The trend only encourages companies to become more aggressive not only in terms of marketing but also in terms of selling. Unfortunately, talking points in traditional selling have lost their mojo, leaving IT sales reps in a pickle. It is also worth noting that IT prospects now are not like the IT prospects of yesteryears. They now have a different view and approach to engaging IT sellers, making it even more difficult to come up with propositions that truly resonate with their needs.

Today’s IT customers demand a lot more, and you as an IT vendor have to deliver. In terms of selling, you will have to make a great deal out of knowing the art of negotiation.

Related: Top 5 Sales Blind Spots in the IT and Software Industry

Mentors, not Salespeople

Obviously, it is about making deals, but deals that are beneficial to everybody. Knowing how to negotiate with potential clients involves more than just aiming for a sales appointment. It is about listening to them and taking notes as eagerly as a nerd during Biology class. Learn from The Little Known Art of Exploiting Unhappy B2B Prospects

Moreover, negotiating is not really an act of mind manipulation. Sorry to bum you out, but Jedi mind tricks won’t work in the real world, much less the IT market. Actually, sales is about being able to engage clients as mentors and not as salespeople. Think about how you are going to help the prospect rather than help your revenue goals. With this mindset, you will be able to generate more clients who will be happy to have you on board as their partner in crime.

Clarion Enterprises CEO Bruna Martinuzzi makes a perfect case for getting clients more interested in an IT product (or just about any product for that matter). She points out that using the right techniques rather than to manipulate buyers should form the very foundation of selling.

One thing that strikes a chord is her view on using self-awareness. Martinuzzi proposes for a look inside one’s own psychological make up. This is where extrovertedness and introvertedness come into play. Knowing where the prospect is between these two allows you to identify the messages they need to hear. Martinuzzi writes:

“For example, if you are highly extroverted, your usual approach might be to secure a face-to-face meeting during which you will cover a wide range of items, discussed from a larger perspective. However, if you are dealing with an introverted client, you may be more successful having a more in-depth discussion of fewer topics. Neither is right or wrong—it simply has to do with preferences.”

Related: 5 Lessons From Epic Tech Flops That Will Make You Better At B2B Sales

Communicate, don’t complicate

Writing for The New York Times in 2011, Tom Szaky points out that “sales can be a melancholy job.” This becomes even more true with IT companies that trying to explain their solutions to interested clients, only to have these clients turned off by the amount of tech jargon being thrown around. Isn’t there a better way?

There is: DON’T BE TOO TECHNICAL.

As much as we want to point out that IT products and services should be explained right down to the core, securing an IT sales appointment demands that you make it easier for your clients to understand what your solutions can do for them. Sure, you can always show off your expertise like how a peacock shows off his feathers, but you must allow your clients some time to think things through.

More importantly, give them space to ask a question. With each inquiry, recall what you have just explained and given examples of situations your products are well-suited to handle. Another word of advice: never butt in while the prospect is talking. Hear him or her out first and try to craft propositions from these bits of information.

Related: Why Cleaner Marketing Data is Essential for IT

Selling shouldn’t be that hard, right? IT companies only need to consider the prospect first before everything else. Once you focus on helping your prospect out, selling can be a lot easier from that end.

 

 

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IT Firm Picks Callbox’s ‘Consultative Fit’, Hits Goals in Ongoing Campaign [CASE STUDY]

IT Firm Picks Callbox’s ‘Consultative Fit’, Hits Goals in Ongoing Campaign

With over eight years of experience in the IT consulting and professional services space, the Client now ranks as one of the most trusted service providers in the industry and has successfully partnered with companies like Citrix Systems, AppSense, Blue Coat, and Apple (mobility).

The Client started out in 2009 as a white-label supplier of IT services to vendors and resellers. These companies would subcontract the Client to perform services on their behalf, often without the end customers knowing about the Client’s involvement. In 2014, the company refocused toward directly providing services to enterprises and organizations.

This move presented a bit of a branding conundrum for the company. The main challenge was finding a way to embed its extensive experience as an IT subcontractor for specific VDI, cloud services, and security verticals in the value proposition for its new business model.

For that reason, the Client undertook a massive marketing program that simultaneously focused on branding and customer acquisition. The customer acquisition plan highlighted nurturing leads in-house with the Client’s marketing team while delegating top-of-funnel prospecting activities to a third-party agency.

The Client chose Callbox as its outsourced marketing partner due to a number of factors, with the main one being the “consultative fit” that Callbox’s marketing solutions offered. The Client pointed out that taking a consultative approach to a project (rather than a purely engineering perspective) was their key differentiator and that Callbox was also able to demonstrate this by being more of a marketing advisor than a marketing agency. Given the Client’s marketing goals, the challenge is two-fold:

• Finding and identifying qualified opportunities for the Client’s customer acquisition efforts
• Generating awareness about the Client’s different IT consulting and professional services

 

 

Check out the Full List of our Client’s Success Stories

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Callbox Delivered Results For Global Logistics Leader [CASE STUDY]

Callbox Delivered Results For Global Logistics Leader

This logistics leader annually holds events for the different industries they serve for more than three decades now such as product or service launch, awards, and symposiums. However, in recent years, the number of attendees has dwindled as competing logistics companies have run one event after another.

As part of their marketing strategy, the Client decided to outsource to a lead generation expert who possesses not just rich experience in the field but at the same time uses tactical lead generation tools and processes that would expedite tasks – Callbox.

 

 

Check out the Full List of our Client’s Success Stories

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Callbox Journeys Coast to Coast for ad:tech NY and Dreamforce 2017

Callbox Journeys Coast to Coast for ad:tech NY and Dreamforce 2017

It’s going to be a busy November for the Callbox team with two high-profile events lined up on our calendar. The team is attending ad:tech New York, taking place on November 1-2. Then a few short days later, we’re off to Dreamforce 2017, which runs November 6-9 in San Francisco.

Our first stop will be at ad:tech New York, which is one leg in a series of conferences on marketing and media technology held around the world. These annual conventions have a reputation as great venues for helping marketers stay on top of trends and connect with other people in the industry. This year, ad:tech NY will be held at The Metropolitan Pavilion, marking the event’s 21st anniversary with tons of industry-leading speakers, topic panels, and immersive workshops.

Right after ad:tech, we’ll then be heading to Dreamforce 2017, the largest software conference in the world. As Salesforce’s annual blockbuster event, Dreamforce draws attendees that number in the hundreds of thousands along with a star-studded lineup of speakers and exhibitors. But what’s even more worth mentioning is that, for 15 years now, Dreamforce has remained the biggest learning event of the year. Dreamforce 2017 will feature over 2,700 sessions made up of keynotes, breakouts, trainings, and certifications.

Innovation in the Post-Advertising Era

That’s this year’s ad:tech NY theme, and it’s plain to see how it captures the way things are in marketing and sales today. In the post-advertising era, buyers want personalized and meaningful engagement. This has inspired a huge shift in the strategies and technologies we rely on as marketers and sales people.

ad:tech takes a fresh look at all these trends. The two-day event explores the tools and tactics successful marketers leverage to thrive in the post-advertising era. The upcoming Ad:tech NY organizes sessions according to “streams” (opportunities and challenges marketers face every day), instead of grouping topics by channel. Some of the streams we’re excited about include:

  • Brand Awareness and Engagement
  • Data is the New Black
  • Technology is Human First
  • Speaking to Your Audience
  • Practical and Tactical
  • Solving for the Future of Media
  • The New Economy

These insights are well worth the price of admission, especially since they’ll be delivered by key industry movers from Intel, McDonald’s, NHL, Kimberly-Clark, Ernst & Young, Comcast, Shutterstock, and others. Plus, we’re also thrilled to listen to new ideas and solutions from participants in ad:tech’s first-ever startup competition, “The Next Big Thing”.

Related: Answering Quora: Is there such thing as a good B2B lead Generation Company?

Innovation that Transforms Customer Success

Salesforce has earned the #1 spot on Forbes’ list of the world’s most innovative companies for 7 straight years now. That’s why Dreamforce showcases what’s new and what’s next through the Customer Success Expo. This is the “hub of innovation” at Dreamforce that focuses on thousands of cutting-edge product demos and expert consultations. Dreamforce also equips attendees with knowledge to start innovating from 2,700+ breakout sessions that include hands-on training and Salesforce certification.

One such product demo we’re eagerly awaiting is Salesforce Einstein, which the company introduced last year. Einstein is Salesforce’s way of bringing AI capabilities to any business through its platform. Dreamforce 2017 promises to walk Einstein through some more real-world applications, and we’re hoping to see some use cases in B2B lead generation.

Of course, we’re looking forward to discovering what’s new in the Salesforce ecosystem, too, since it’s such a critical tool for many of our clients. Also, at time of writing this post, Salesforce has yet to announce the headline act of the Dreamforce 2017 concert. So we’re hoping it’s going to be Foo Fighters once more.

Related: Comparakeet: Callbox is One of the Most Sought After Lead Generation Services for 2017

A Chance to Learn, Network and Grow

At Callbox, we put innovation at the core of what we do. Whether it’s innovation to help us keep up with the changing times or innovation that drives business results for our clients, we’ve always been willing and ready to invest in making our solutions better and better.

This is why ad:tech and Dreamforce have always been on our list of must-attend conferences each year. In fact, we’ve now been attending these two events for 4 years in a row, and we’ve picked up a lot of key insights that have helped us grow.

But it’s always the chance to meet and spend time with attendees that gets us excited about these events. So, if you’re joining ad:tech New York or Dreamforce 2017 (or both) this November, the Callbox team would be more than happy to see you there.

 

 

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Comparakeet: Callbox is One of the Most Sought After Lead Generation Services for 2017

Callbox is One of the Most Sought After Lead Generation Services

Yet another big win for Callbox this year as product review site Comparakeet gave it stellar scores in the field of B2B lead generation.

With a near-perfect score of 9.6 out of 10 on the site’s list of top lead generation services, Callbox has secured a good standing, second only to LinkedIn Advertising Review.

Comparakeet 2017 - Lead Generation Services - Callbox

This only shows Callbox’s own capacity to be among the B2B marketing industry’s top brands. With experience across a wide range of industries, marketing disciplines and platforms, the firm has become a household name for COO’s and executives that want only the best results in their lead generation and appointment setting.

For Janus Jarapa, several indicators show why Callbox deserved the second spot in Comparakeet’s list. The first thing he underscored was Callbox’s ability to allow clients to choose between traditional or online marketing. Being already an expert in multi-channel marketing, the service is readily capable of handling telemarketing, social media and email marketing campaigns. This allows Callbox to open up avenues for generating a consistent amount of high-quality leads.

Moreover, Jarapa has his hands down for the service’s database of qualified marketing leads. Containing over 50 million contacts, the database enables companies to focus on the leads that matter and ensure their pipelines never go dry of sales opportunities. Added to that is Callbox’s ability to provide a corps of capable individuals that are specifically trained to help companies nurture and convert B2B leads. Not only do these companies get just telemarketers, they will also get teams that will work round the clock to keep the pipeline fed but never satiated. Callbox also provides its clients with opportunities to interact with their designated teams to keep the marketing momentum alive.

Related: TechnologyAdvice recognizes Callbox as one of the top 5 lead generation agencies

An added feature that Jarapa underscores in his review is Callbox’s “robust reporting.” Companies need to know about their campaign’s progress and whether they are working to generate sales as they are supposed to. So, Callbox’s commitment to accurate reporting and campaign transparency provides clients with access to crucial information reflecting the performance of their campaigns. This is possible through the company’s own in-house marketing software system, Callbox Pipeline (formerly PipelineCRM). The system provides clients basically the power to scale their campaigns and position their message front and center so they can generate a great deal of B2B leads to that effect.

Related: Callbox Gets a Nod from Comparakeet!

With all these nifty characteristics in mind, no wonder Jarapa gave a stellar review for Callbox. He concludes it by saying that Callbox is a “complete, customer-friendly lead generation service” that companies from across a wide range of industries should seek. 

 

With that said, companies are sure to find an important marketing ally in Callbox.

 

 

Get to know Callbox even better. Watch our video

Get qualified and industry targeted leads today! Dial +1 888.810.7464

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

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